1. Media Kit
MEDIA KIT 2011
Triangle Edition
Cancer
A practical guide to living with cancer
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Jan/Feb 2011 Ho
Triangle Edition • m
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living with cancer
A practical guide to
It’s OK
to be Sick
Finding the New Norm
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25 Ways People
Can Help You
Facing Cancer
Without Insurance
cermagazine.com
www.touchedbycan
Cancer
Touched by Cancer
P.O. Box 58246
Raleigh, NC 27658-8246
(P) 919-278-2681
(E) sales@tbcmag.com

2. Introduction
INTRODUCTION
Triangle Edition • Jan/Feb 2011
FRRE
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Cancer
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Ho
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A practical guide to living with cancer
It’s OK
to be Sick
Finding the New Normal
25 Ways People
Can Help You
Facing Cancer
Without Insurance
www.touchedbycancermagazine.com
about us
Touched by Cancer’s
Touched by Cancer—a practical guide to living with cancer—
target audience is is a bimonthly magazine dedicated to providing a nonmedical
diverse—all ages, resource guide for everyone affected by cancer—whether
ethnic backgrounds a patient, family member, friend or caregiver. Every issue
and economic profiles local cancer survivors, medical professionals and
treatment facilities and contains useful tips and information
conditions. But each to allow patients to focus on their health. Our articles explain
and every one of and simplify vital information patients would otherwise be
them has serious and forced to focus on, and we offer tips for dealing with the
often urgent needs— daily challenges and complications that come with a long-
term treatment program.
for information,
answers, resources, Using the knowledge of local medical experts, mental health
support and assistance. professionals, the legal community, faith-based counselors
and our award-winning editor (a cancer survivor himself),
Touched by Cancer will ask tough questions and tackle
The questions and sometimes painful issues. We’ll cut through red tape and
needs are endless— simplify decision-making processes, seeking answers to the
but so are the major issues—which treatment center is best for my specific
answers and options condition? What organizations can meet my needs? What
pharmaceuticals should I ask about? What products and
provided by local services will make my life easier? When should I consult a
experts, merchants legal or financial professional for assistance?
and service providers.
Touched by Cancer is here to help this community collect
information so that they can be active participants in their
treatment and keep their lives as close to normal as possible.

3. General Information
GENERAL INFORMATION
A cancer diagnosis requires patients and their families and North Carolina’s Triangle area
caregivers to become overnight “experts” in a wide range attracts tens of thousands
of new and unfamiliar topics—simultaneously. What cancer of cancer patients (and their
treatment center is right for you? Should you beef up your life families and caregivers) to its
insurance? Do you need financial or legal assistance of any kind? world-renowned cancer centers
Will you require medical supplies at home? Does having cancer every year. Two of the area’s
now make you rethink your retirement plans for later? local health-care centers are
consistently ranked among the
Touched by Cancer is available where those affected by cancer top 20 cancer treatment facilities
need it most—right in local hospitals, treatment facilities by U.S. News and World Report
medical offices, labs and specialists’ waiting rooms—and in magazine. Our area leads the way
quantities that encourage readers to take copies home with in cancer treatment, research,
them to share: 18,000 copies per issue.
fundraising, pharmaceutical
development and awareness. The
Through informative and inspiring articles and stories,
Triangle’s reputation as one of
Touched by Cancer helps readers become empowered decision-
the world’s premier locations in
makers who have a better understanding of the medical,
the battle against cancer draws
practical and emotional issues that will surround their diagnosis.
not only local patients but also
Every issue of Touched by Cancer will include patient profiles those seeking the best possible
to inspire and educate, family-related coping advice from treatment from around the state,
therapists and counselors, feature articles to inform and simplify, the nation and even the world.
treatment facility reports, nutrition and healthy living advice,
updates on recent research and pharmaceutical developments
and a calendar of support meetings and cancer fundraising
By the Numbers
events in the Triangle area.
$263.8 billion
Estimate from the National Institutes
The magazine is written with two viewpoints in mind—the
of Health on the overall
patient undergoing treatment and those close to the patient
cost of cancer for 2010.
who are affected just as deeply.
10,700
Number of new cancer cases
in those 14 years old and
younger in 2010.
Source: American Cancer Society
45,120
Estimated new cancer cases
in North Carolina for 2010.
Source: American Cancer Society

4. Eeditorial Content
EDITORIAL CONTENT
advisory board
Advisory Board
Adrian Dixon
M.Div.
Director of Spiritual Care
Duke Raleigh Hospital
Gary Grubb
NAVIGATOR PROFILE
The Ultimate Guide
Cancer navigator Julie
McQueen makes cance
r manageable
BY MIKE MACD ONALD
M.D., M.P.H.
Patient Advocate Y ou often hear people say
life path, but hopefully
a little more subtle than
they had a calling to follow
for those who get into
battling cancer. Twice.
a particular career or
the medical field the calling
is
Julie McQueen is a
cancer navigator at
the Duke Cancer Center is worse. Look at this
in Raleigh, and while person
there aren’t a lot of any sleep last night because who didn’t get
Dan Jones
bright spots to being they were lying
diagnosed with cancer, awake in bed scared
getting to know her to death because they
certainly qualifies as had to come in for their
one. Her days begin first chemo treat-
very early in the morning ment today.’ The days
and don’t end until for a cancer patient
are OK because you’re
Chief
she’s satisfied that all preoccupied, but at
of her patients are
good to go for the night, when it’s quiet
night. In between she and you’re laying there,
offers advice, support just you and your cancer
and encouragement … you’re scared to
to people who are going death. I remember what
through some that was like.”
Chapel Hill Fire Department
of the most difficult Being a cancer survivor
circumstances is not a pre-
they will ever face. And requisite to work in the
she is grate- industry, but
ful for every second of having a little “street
it— no mat- cred” certain-
ter how many boxes of ly doesn’t hurt when
facial tissues it’s your job
they end up going through to literally take newly
together diagnose d
“People ask, ‘Isn’t it depressin . patients by the hand and
work in a cancer center?’ g to walk them
through the facility and
and I answer, explain some
Mary Lawrence
‘No, not at all,’” she of the things they can
begins. “Sure there expect. Julie was
are some bad things first diagnosed with
that happen, but most breast cancer 16 years
people we deal with ago, which was treated
are inspiring. People with a lumpectomy,
are going through all radiation and hormona
these tough things and l therapies. Nine years
President & CEO
they still have all this later she develope d
fight and hope. The cancer in her other
people we work with breast, requiring a bilateral
are wonderful; they’re mastectomy.
so resilient, it’s amazing. “Nobody expects to
get cancer, but I
“There’ll be days when really wasn’t expectin
Cornucopia House
you have to get up g it at the time,” she
early for a meeting or says. “I was young for
you’re having a crazy a cancer patient, and
day, but then you stop my sons were 11 and 8.
and say to yourself, But after that experi-
‘You think you’re having ence, I just had this overwhe
a bad day? Their day lming sense that
50 Touched by Cancer I wasn’t done yet. I
didn’t know what that
Emmeline Madsen www.touchedbycancerma
gazine.com 51
M.P.H.
Outreach & Support Services
Manager
Touched by Cancer is published six times a year, in January, March, May, July,
Rex Cancer Center September and November. Initial copies of new issues will be delivered to
distribution points by the 15th of the month of publication.
Diane Moore
Founder and Executive Director
Striving for More Each issue of Touched by Cancer includes the following:
April Perry
RN, APN, M.Ed.
• Letters from readers • News and developments
Clinical Educator • From the doctor • Cancer survivor profiles
Duke Homecare & Hospice
• Medical provider profiles • Emotional wellness
Paulomi Raiji
Ph.D. • Nutrition tips • Advice for healthy living
Psychologist
• Financial tips • Spiritual/faith-based coping skills
Lepage Associates
• Local support group schedules • Contact info for area cancer facilities
Alan Scott
Marketing Director • Calendar of events • Research developments
Wake Radiology
• Notes from the editor • End-of-life issues
Walter L. Shepherd
Comprehensive Cancer Consulting
Fa AhI T H
f it
Services
Net Gains
Sharon Taylor Dealing w
ith Neg ative
Navigating & Losses
the Nonsen
Thoughts
se on th
M.D. BY PHI LL POW
e Internet
ELL
Medical Oncologist
T
Dixon,
Adrian L.
By The Rev.
Spiritual Care he Internet
Director of ital is many thin
igh Hosp At first glan gs at once.
Duke Rale ce, it’s a vast
Duke Raleigh Hospital
ocean brim electronic
types of info ming with
different
rmation, all
instant surv ready for
ey. At the
ever, the Inte same time
rnet is also , how-
untamed as a frontier
the as
evolving aest Wild West, with an
life, cava hetic and a
des your lier disrega sometimes
Dan Thorpe
tivity inva per- rd for fact
When nega y movie or call that r the Internet s. Due to
healing pro- in a funn laugh. Afte ’s universa
s into the put
ed of can make
you
said that life, it seem lity in mod
attitude play everyone is heal son who person has . s to bring ern
patients and . While not n’t have
to
all, many
a wise absolute best forth both
of cancer with nega- cess
I
icine
area it does the best med adopting a the
Area Executive Director
n the lives doll, in informa
lies, deal
ing cancer, one attitude. Chuck Swin tian laughter is It may be as tion as wel
their fami obstacle d- the cert
is often an We live rule is your many books on ent of
Chris •Find joy. a new hobby or spen ifiable wor l
tive thoughts come. author of 10 perc exploring ly. st.
ult to over domi- an g, wrote, “Life is ent pet, with fami gs.
that is diffic where bad news livin you and 90 perc e ing quality time bottom of thin
ty , the happens to react to it.” Som its
American Cancer Society
in a socie news hour the
television it what •Get to es, find
it bleeds, you choose
to 10 tivity com is.
nates the g that “if is more than d When nega t it
that if how t argue that life it for wha or a
mantra bein often quipped migh we understan source. Call ing. Take a walk
leads.” I
have d, watch but I think •Get mov mind off of whatever-
r
get depresse ing news percent,iment.
want to even ond to negativi-
drive, get
your a dete
you
part of the us are situa- his So how do we resp
sent and make eciate
the first ustive list, ying you e and appr
All around - this is not an exha relate to is worr
each nigh
t. drum up
nega
ty? While to effort to noticlife.
crises that you migh
t be able it mined s in
tions and lives. can I hope n and allow t the simple thing James, an American
suggestio you migh am
tivity in our patients, negativity and at least one •Pray. Willi said, “The sovereign
Brenda Wilcox
er any negativity
For canc the healing me to combat psychologist, y is prayer.”
rance to
be a hind process. Don’t get be be facing. for worr
to yes, cure
therapeutic has the right side. And es you face
f anyone us the bright ys. In the the challeng in-
wrong—i battling serio ld •Look at t side. Alwa oil and No matter caregiver, look for
it’s those
RN, BSN, OCN
also shou to
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ncermagazin
end lives. Everyone pain, it might be diffic sing until you bring light may discover byca
not pret ting our , but Keep pres speak and You
your life. tives than you www.touched
issues affec from time to time it’s there. places of
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Oncology Patient Navigator
is negative when nega that find it. is such a there are TBC
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Duke Cancer Center-Raleigh I have been www.touched 26 Touched by
Cancer
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5. Distribution
DISTRIBUTION
You can see
Touched by Cancer
in the following
businesses,
organizations and
medical facilities:
• American Cancer Society
• Cancer Centers of
North Carolina
• Caring House
• Cornucopia
18,000 copies of each issue of Touched by Cancer are distributed • Duke HomeCare & Hospice
within the Triangle region and surrounding counties through cancer • Duke Raleigh Hospital
treatment centers, medical offices, labs and radiology clinics and se- • Duke Cancer Institute (DCI)
lected businesses that advertise in the magazine.
• Family Medical Supply
• Hospice of Wake County
After the initial delivery of the latest issue, Touched by Cancer staff will
check in periodically with each distribution point to determine when • Johnston Health
additional copies need to be provided. Distribution racks may be • Leukemia & Lymphoma
provided when requested. Society—NC Chapter
• New Bern Cancer Care
If your business advertises in Touched by Cancer and you want copies • Pretty in Pink
to distribute to customers, please contact sales@tbcmag.com or call • Rex Cancer Center of
919-278-2681. Wakefield
• Rex UNC Health Care
• UNC NC Cancer Hospital
• Wake Radiology
www.touchedbycancermagazine.com
A complete list of our
www.facebook.com/TBCmag
distribution partners is
twitter.com/TBCmagazine available upon request.

6. Advertising Rates
ADVERTISING RATES
Touched by Cancer is a bimonthly publication, printed in 4-color web offset
with saddle-stitched binding.
deadlines
Deadlines
Rate Card #1, effective June 1, 2010-December 2011
Jan/Feb 2011
Rates—all rates are gross and include full color
Ad space closing: Jan. 12
6x 3x 1x
Materials due: Jan. 18
Double page spread 3450 3900 4300
Full page 2075 2195 2350
March/April 2011 2/3 page vertical 1375 1500 1750
Ad space closing: March 17 1/2 page horizontal 1375 1450 1600
Materials due: March 23 1/2 page vertical 1325 1390 1450
1/3 page box 1275 1325 1050
May/June 2011 1/3 page vertical/horizontal 795 895 995
Ad space closing: May 10 1/4 page vertical/horizontal 655 725 800
Materials due: May 23 1/4 page strip 585 700 750
July/Aug 2011
Ad space closing: July 15 Premium positions (include right of first refusal)
Materials due: July 25 Back cover 2900 3050 3100
Inside front cover 2675 2750 2900
Sept/Oct 2011 Inside back cover 2550 2600 2750
Ad space closing: Sept. 14 Page 1 2100 2250 2600
Materials due: Sept. 19 Opposite TOC 2225 2325 2450
Opposite From the Editor 2400 2495 2600
Nov/Dec 2011
Ad space closing: Nov. 8
Materials due: Nov. 14 Tipped-in, preprinted inserts
Touched by Cancer accepts preprinted materials from advertisers,
provided the supplied material does not exceed the trim size of the
publication (8.25” x 10.875”). Postcards, coupons and advertisements
can be firmly attached to but easily removed from a magazine page, not
Touched by Cancer to cover any other advertisements. Tip-in locations are limited and are
P.O. Box 58246 sold on a first-come, first-served basis per issue.
Raleigh, NC 27658-8246
(P) 919-278-2681 For a custom quote for your preprinted material, e-mail
(E) sales@tbcmag.com sales@tbcmag.com or call 919-278-2681.

7. Ad Specifications
AD SPECIFICATIONS
PRINTING
Printing method: Web offset Double page
Software: Adobe InDesign CS5 spread
Trim size: 8.25” x 10.875” 16.5” x 10.875”
Safety: .25” Double page
Binding method: Saddle-stitched spread–full bleed
Colors: CMYK, 4-color process, 17” x 11.125”
matched, 4A/MPA
AD MATERIAL SUBMISSION
Ad materials must be received in Full page
electronic format. Preferred formats: 8.25” x 10.875”
PDF (high-resolution, actual size)
PDF files can be compressed and Full page–full
bleed
e-mailed to production@tbcmag.com.
8.5” x 11.125”
PREMIUM POSITIONS
Premium positions are NON-
CANCELABLE. Premium positions
include right of first refusal for the
same position in the same issue(s) the
following year.
CANCELLATIONS
No cancellations accepted after
published ad sales closing date. Short
rates apply for canceled contracts.
2/3 page vertical 1/2 page horizontal 1/2 page vertical
4.5” x 10” 7” x 5” 3.25” x 9.75”
COMMISSIONS with bleed with bleed with bleed
15% of gross billing allowed for 5.25” x 11.125” 8.5” x 5.8125” 4.125” x 11.125”
recognized agencies for all Touched
by Cancer insertions. No commission
charges allowed on any incurred
production charges or advertisements
that require production work. No
commission charges allowed on any
incurred late fees.
INVOICES AND PAYMENTS
Invoices are submitted electronically,
unless otherwise indicated, with 1/3 page box 1/3 page vertical 1/3 page horizontal
accompanying PDF files to verify 4.5” x 5” 2.125” x 10” 7” x 3.25”
publication, and are issued the month
of publication. All invoices must be
paid in full within 30 days of receipt.
Late fees accrue at a rate of 1.5% per
month on unpaid balances after the
first 45 days.
Payments should be made to:
Touched by Cancer
P.O. Box 58246
1/4 page vertical 1/4 page box 1/4 page strip
Raleigh, NC 27658-8246 2.125” x 7.5” 4.5” x 3.75” 7” x 2.5”
(P) 919-278-2681

8. Testimonials
TESTIMONIALS
We at the American Cancer Society are committed to improving the resources and quality
of care given to cancer patients and their families and caregivers in the Triangle area. We
welcome this magazine as the newest form of cancer support and encourage companies and
businesses with this same commitment to support these efforts as well.
Dan Thorpe
Area Executive Director
American Cancer Society
We’re excited about the opportunities to communicate with and educate area cancer
patients and their family members through this new publication. A cancer diagnosis can be so
overwhelming—for everyone involved—that any resource that can ease a patient or caregiver
through the treatment and recovery process on a local level is a welcome addition to the
printed materials we keep on hand at Duke Raleigh Cancer Center.
Brenda Wilcox RN, BSN, OCN
Oncology Patient Navigator
Duke Cancer Center—Raleigh
Learning that you have cancer is a difficult experience. A person may feel anxious, afraid or
overwhelmed and wonder how they can cope during the days to come. Oftentimes, the emo-
tions of having a life-changing diagnosis are overlooked as one has to deal with the medical
side of cancer primarily. However, research has shown that knowledge, support and effective
coping strategies can transform the experience of cancer into a journey toward wholeness.
I believe that the vision of Touched by Cancer is to provide a space for cancer patients and
caregivers to gain the education, guidance and support needed to empower them through
their cancer journey and beyond. I fully support this important magazine and look forward
to contributing through my experiences as a psychologist working with cancer patients and
caregivers.
Paulomi Raiji, Ph.D., Psychologist
Lepage Associates Solution-Based Psychological and Psychiatric Services
5842 Fayetteville Road, Suite 106
Durham, NC 27713
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