Talk at the Fogra Colour Management symposium 2014 in Munich: color workflows for data in the highest possible abstraction layer.

1. Colour
workflows
from
the
agency
point
of
view
–
CMYK,
RGB
or
mixed
operation?
Georg
Obermayr,
Fogra
Colour
Management
Symposium
2014

2. Agenda
➡ Todays
media
and
how
to
produce
for
them
➡ Components
of
media
production
➡ Requirements
for
the
content
➡ Color
workflows
for
pictures
(pixel)
➡ Color
workflows
for
graphics
(vector)
➡ Color
workflows
for
layouts
(print,
digital)
➡ Summary

3. 1895
1952
1982,
1996
1448–1457
2014
1947
1989
1977
Smartwatch?
Cars?
TVs?
Internet
of
things?
3D
printers?
Printed
electronics?
Augmented
reality?
2004
2006
2007
2010

4. One
fits
all?
Native
media
experience?

5. The
media
neutral
layout?
Or
media
neutral
components?

6. Components
of
media
production
➡ Text
➡ Picture
(pixel)
➡ Graphic
(vector)
➡ Motion
design
(audio,
video,
animation)
➡ Layout
(print,
digital)

7. Content
Layout
Text
Picture
(pixel)
Layout
Graphic
(vector)
Layout
Motion
design
(audio,
video,
animation)
[Layout]
[Layout]

8. Requirement
for
the
content:
Maintain
it
at
the
highest
possible
abstraction
layer

9. Criteria
of
the
highest
possible
abstraction
layer
➡ Structuring
and
meta-­‐layer
➡ Design
➡ The
delta
of
changes
➡ Object
description
and
preservation
➡ Modularization
and
outsourcing
➡ Quality
➡ Color
➡ Responsivity
and
renditions
➡ File
format
and
size

10. Key
questions
for
quality
➡ In
wich
resolution
and
quality
level
will
the
content
be
stored?
➡ Is
the
highest
possible
quality
be
used
or
an
assumed
average?
➡ Is
consistency
between
different
channels
the
goal
or
the
best
possible
outcome?
➡ How
and
when
is
the
optimisation
taking
place?

11. Highest
possible
abstraction
layer:
1.
Pictures
(pixel)

12. „untagged
sRGB
world“
RGB-­‐>RGB
Photoshop,
layout
application,
PDF,
prepress
workflow:
RGB-­‐>CMYK
Media
neutral
master
ECI-­‐RGB,
Adobe-­‐RGB

13. Highest
possible
abstraction
layer:
2.
Graphics
(vector)

14. Graphics
…
➡ Not
as
easy
as
images
...
➡ No
RGB
as
media
neutral
master!
➡ Why:
Printing
conditions
and
their
properties
(channel
specificity)
allow
no
“contamination”
as
ICC-­‐based
conversions
are
generating
➡ Approach
1:
device
link
conversion
➡ Approach
2:
two
versions!

15. Pixel
conversion!
„untagged
sRGB
world“
Mein Logo
sRGB
version
Mein Logo
CMYK
version(s)
1:1
or
CMYK-­‐>CMYK
(Device
link)

16. Pixel
conversion!
CMYK-­‐>RGB
„untagged
sRGB
world“
Mein Logo
CMYK
version(s)
1:1
or
CMYK-­‐>CMYK
(Device
link)

17. Mein Logo
The
best
result?
sRGB
version
The
lowest
common
denominator?
Mein Logo
CMYK
version(s)
Predictability?

18. Highest
possible
abstraction
layer:
3.
Layout
(print,
digital)

19. First
of
all
...
What
is
(not)
a
digital
layout?
But:
The
export
format
says
nothing
about
the
authoring
application!

20. The
question
of
questions:
Is
there
a
media
neutral
layout?
Nope.

21. RGB
CMYK
Mein Logo
RGB-­‐>CMYK-­‐>CMYK
(device
link)
RGB
Transparency!
RGB
CMYK
Text Text Text

22. Mein Logo
„untagged
sRGB
world“
RGB-­‐>RGB
or
CMYK-­‐>RGB
or
[RGB
becomes
untagged]
RGB or
CMYK
RGB
Text Text Text
RGB or
CMYK

23. Mein Logo
RGB
or
CMYK
„untagged
sRGB
world“
RGB
Text Text MYK
RGB or
C Text
Side-­‐by-­‐Side?
Comparison
from
memory?

24. Media
neutral
layouts:
If
color
would
be
no
longer
an
issue:
➡ Structure
(machine
readability)
of
the
content
➡ Separation
of
content
and
design
+
central
deployment
of
styles
➡ Semantics
of
the
layout
elements
➡ Responsivity
➡ Management
of
versions
and
variants
➡ Rendering
environment
and
quality
➡ Native
media
experience!
Whoa!
HTML5
closer
to
the
ideal
as
Print
or
PDF…

25. Summary:
highest
possible
abstraction
layer
and
colors
➡ Basic
problem:
The
best
or
the
most
predictable
outcome?
➡ Clue:
Compare
side-­‐by-­‐side
or
or
remembered?
➡ Pictures:
From
media
neutral
master
to
RGB
or
CMYK
➡ Graphics:
Store
two
versions
or
from
CMYK
to
RGB
➡ Layouts:
Several
versions
depending
on
the
destination
media,
RGB
to
CMYK
(only
pictures!)
for
print;
CMYK
to
RGB
or
RGB
to
RGB
for
digital
media
➡ Layouts
with
the
goal
of
a
native
media
experience
rarely
can
be
used
across
different
media
–
color
is
the
smallest
issue
here
➡ To
think
of
the
users
rarely
leads
to
the
most
economical
result.
Good
thing!

26. L E
I
T FADEN
PDFX-ready-Workflow V2 – CMYK
Ausgabe 2014
Thank
you!
Contact:
g.obermayr@adverma.de
www.georgobermayr.de
Twitter:
@georgobermayr