Learn how to create a Facebook profile and best practices for leveraging your personal network on social media. Some class topics are: setting up your Facebook profile page, the benefits of public posts, Facebook privacy settings, the anatomy of the perfect post, how to leverage your connections, and using Facebook to build your personal brand.

1. Facebook
for
Real
Estate
Professionals

2. Facebook
• Facebook
captures
1
in
every
11
internet
visits
in
the
US
• 57%
of
all
American
adults
use
facebook
• 66%
visit
daily
• The
average
visit
to
Facebook
is
18
minutes
• 20%
of
users
earn
over
$100k
per
year
• There
are
1.3
billion
users
• 73%
earn
over
$75,000
per
year
*Pew
Report
tracking
April/May
2013

3. Who’s
Doing
it
Right?

4. Steve
Goldschmidt
• Diverse
posting
strategy
• Shares
family
stories
• Shares
Real
estate
content
organically
without
pushing
a
sale
message

5. Michael
Meier
• Diverse
posting
strategy
• Shares
family
stories
• Shares
Real
estate
content
organically
without
pushing
a
sale
message

6. Kelly
Robinson
–
Town
Residential
• Diverse
posting
strategy
• Shares
family
and
friend
stories
• Shares
Real
estate
content
organically
without
pushing
a
sale
message
• Uses
professional
headshot
• Optimizes
the
Cover
photo
with
accomplishments

7. Claudia
Saez-­‐Fromm
• Diverse
posting
strategy
• Shares
family
and
friend
stories
• Shares
Real
estate
content
organically
without
pushing
a
sale
message
• Promotes
her
other
marketing
materials
online

8. Setting
up
your
profile

9. Setting
up
your
Profile

10. Setting
up
your
Profile

11. How
do
I
Navigate
facebook?

12. Leverage
your
personal
relationships
on
social
media
Use
your
Personal
Facebook
profile
• Allow
people
to
Follow
your
public
updates
• Don’t
be
afraid
to
send
a
friend
request
to
a
client
with
whom
you
have
a
good
rapport

13. Anatomy
of
Facebook
Newsfeed
Main
Page:

14. Anatomy
of
Facebook
Navigation
Main
Page:

15. Anatomy
of
Facebook
Friend
Lists
Main
Page:

16. Anatomy
of
Facebook
Main
Page:
Ads

17. Anatomy
of
Facebook
Main
Page:
The
Ticker:
Content
in
Real
Time
live
stories
like
status
updates,
friendships,
photos,
videos,
links,
likes
and
comments.
These
updates
expand
and
allow
you
to
Like,
Comment
and
Share
directly
from
the
Ticker.

18. Anatomy
of
Facebook
TIMELINE
Timeline
Year
COVER
PHOTO

19. Privacy
Settings

20. Setting
up
your
privacy
settings
• Privacy
Shortcuts
• Privacy
Settings
in
the
Gear

21. Post
Privacy
Settings
Defaults

22. Post
Privacy
on
Posting
Basis
You
can
change
who
sees
your
posts
on
each
individual
update
you
make
Combine
or
exclude
networks,
lists,
and
people
with
the
custom
option.

23. Test
your
settings
Use
the
View
As
functionality
to
see
your
Facebook
through
the
eyes
of
your
friends

24.
Enable
the
Follow
feature:
• Click
in
the
top-­‐right
of
your
screen
• Select
Account
Settings
• Click
Followers
on
the
left
side
• Check
the
box
next
to
Allow
Followers
*Followers
will
see
posts
made
to
your
Public
audience
Action
Items

25. Start
listing
your
friends:
• Click
the
Home
link
(along
the
top-­‐right
of
every
Facebook
page)
• Find
the
list
you
want
to
edit
in
the
left
column,
or
click
the
More
link
next
to
Friends
• Select
the
list
you
want
to
edit
or
click
Create
a
List
Action
Items

26.
Start
listing
your
friends:
• Search
for
your
friends
in
the
search
bar
at
the
top
of
the
page,
or
add
people
from
the
List
Suggestions
on
the
right
• Search
for
your
friends
in
the
search
bar
at
the
top
of
the
page,
or
add
people
from
the
List
Suggestions
on
the
right
Action
Items

27.
Enable
email
and
Mobile
Notifications
• Real
Estate
can
be
a
fast
moving
industry,
don’t
slack
with
your
replies
to
clients
and
friends
on
Social
Media
• Periodically
check
your
feed
and
comment
on
your
friends/
clients
posts
Action
Items

28. Facebook
Recap:
Use
Your
Personal
Profile
•
(Exceptions
for
those
who
already
have
large
followings
on
their
business
page.
)
Enable
the
Follow
Feature
Begin
Grouping
your
friends
Today:
Post
a
photo
of
you
and
your
family/friends
in
NYC

29. Marketing
your
listings
on
facebook

30. Promote
your
listings
1.
Connect
with
prospects
2.
Communicate,
educate
and
engage
–
3.
AdverDse
–
AdverDsing
in
Facebook
is
a
great
help
in
increasing
the
lisDngs..
4.
Integrate
markeDng
plan
–
IntegraDng
markeDng
plan
in
your
Facebook
Page
is
one
way
of
building
your
reputaDon.
5.
Create
professional
image
–
It
is
important
to
ensure
making
your
page
more
aKracDve..
6.
Be
responsive
–
As
you
want
to
a4ract
more
clients
and
increase
lis9ngs,
you
should
ensure
responding
back
to
your
clients.
7.
Be
creaDve
–
If
you
want
to
obtain
lisDngs,
you
should
employ
unique
pracDces
in
promoDng
your
business.
PosDng
entertaining
videos
is
a
great
help
as
long
as
it
can
grab
the
aKenDon
of
potenDal
clients.
8.
Stand
out
–
As
you
engage
in
real
estate,
you
should
ensure
to
stand
out
in
promoDng
your
business.
See
to
it
that
potenDal
clients
should
remember
you
so
that
you
can
turn
them
into
customers.
9.
Be
supporDve
–
While
you
want
to
increase
lisDngs
and
obtain
clients,
you
should
also
be
supporDve
to
them.
As
much
as
possible,
you
should
foresee
their
needs
and
offer
advice
if
needed.
10.
Go
beyond
–
In
showcasing
a
property
in
your
Facebook
page,
you
should
provide
links
aside
from
the
related
informaDon.
Being
parDcular
with
the
details
will
increase
your
credibility.

31. Promote
your
listings

32. Facebook
Recap:
Use
Your
Personal
Profile
•
(Exceptions
for
those
who
already
have
large
followings
on
their
business
page.
)
Enable
the
Follow
Feature
Begin
Grouping
your
friends
Today:
Post
a
photo
of
you
and
your
family/friends
in
NYC
Post
a
listing
with
a
photo