2. how a simple URL shortener can help you understand the very complicated social web. matt lemay, platform manager, bitly @mattlemay @bitly

3. long URLs are messy, ugly, and break easily. http://maps.google.com/maps?q=betaworks,+new+york,+ny&hl=en&ll=40.741079,-74.006438&spn=0.019282,0.039525&sll=37.0625,-95.677068&sspn=41.139534,80.947266&vpsrc=6&z=15&iwloc=A

4. short URLs are simple, portable and easy to brand.

5. bitly brands and tracks your content across the social web Content! (long URL) (short URL)

6. bitly Enterprise is a realtime, cross-platform window into the life of your content on the social web.

7. how is your audience engaging with your content? What your audience is sharing. What your team is sharing.

9. bitly shows you your most successful team members, and your most engaged audience members

10. there’s lots of cool stuff we can do with this data Media Types 8,000,000,000 Influencers Sentiment clicks / month Trending Content Topics and Keywords

11. questions? concerns? email me at m@bitly.com, find us on twitter @bitly, or contact support@bitly.com if you’re having a specific technical issue. thanks! @mattlemay