In a continued drive to maximise contact with the people it serves, Tayside Police today launched its Community Smartphone App – the first policing app of its kind in Scotland. "Tayside residents can now use the app on their smart phones to see what their community officers are doing in their local area, as well as getting a snap shot of current operational policing issues and commitments as they happen." http://www.tayside.police.uk/PressReleases/scottish-first-as-tayside-police-launches-community-app.htm

1. Angus Fox
Director, Multizone Limited
Twitter: @nuxnix

2. • Independent
• Local Surrey and Highland based company
• UK based team of specailists in apps and social
• Approved
• Supplier to UK G-Cloud of mobile apps for workforces
• Proven
• Police deployments in Surrey and Tayside
• Home office trailblazer
• Winner
• Codestrong 2012, Mobile innovation award
• Home Office, Trailblazer phase 2
• Business of the year, 2012, Leatherhead and District
Business Awards
• Shortlisted for the Business Leaders Network Making it
Mobile Awards 2012
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3. Before we introduce the public apps, a quick recap or a primer
Shared Apps as Police and
Goals ‘Keepers’ Public Apps
Increased Why Tayside
Twitter
Confidence Police?
Why Social Why Social
Media? Mobile? Searches
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4.  Transform service delivery within
constrained budgets.
 Challenge the notion that Police
need Secure expensive devices for
everyone
 Use social networks to account for
what officers are doing and engage
with the public
 address criticism head-on
 provide influence
 become social leaders
 Use only open data
 Open data, public networks
 No data protection issues
 No security issues
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5. Real, genuine
updates provide
increased visibility
Leadership in
communities on Insight for the public
policing and crime
Increased confidence
and Advocacy by the
public
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6.  A recap hardly seems necessary at present with
all the news items about Twitter, Facebook,
YouTube, Flickr, and other online services
Source: http://www.prmoment.com/685/social-media-census-2011.aspx
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7.  Social Mobile growing 2X as fast & generate 2X engagement of web.
 The police need to have tools to engage here just as they need websites
Source: Facebook London Hackday 2012
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8.  Culture of embracing social and digital media
to complement more traditional policing
 30,000 Tayside Police website visitors every
month, over 30% mobile
 Facebook page with 25,503 likes, over 85,000
weekly page views with reach to 2 million
people
 Over 7200 Twitter followers
 72 community police officers using Twitter
through the mobile app (and counting)
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9. Apps have to be ‘keepers’
People have a very low
tolerance to apps that don’t do
something new for them each
time they load them up
Performance matters most for
• Banking
• Maps
• Mobile payments
• Mobile shopping
• Games
• Social Media
Keeper Characteristics
• No Adverts
• Light Battery Use
• Responsive Users Reveal Top Frustrations that Lead to Bad Mobile App
• Powerful meaningful Reviews (Infographic)
capabilities
by Martha Jager NOV 09, 2012
Source :http://blog.apigee.com/detail/users_reveal_top_frustrations_that_lead_to_bad_mobile_app_reviews_infographic
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10. The Police App sends updates The Public App provides Tayside police news
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12.  So if you know how to
use Twitter then you
can find the
information
 And you can save your
own search queries
 But the vast majority
of people are not
using Twitter and our
apps are for them
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13. Social Mobile Apps designed to increase confidence in community policing
and fight crime from the comfort of your own home, nothing to learn
iOS Crime Data Analytics
Naturally
Two way
Android Nominated
Engagement
Leadership
Activities Activities
Examples
Maps Stream
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14. Tayside Police
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Available Today
Free to Download
Just search for ‘Tayside Police’

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16.  24 hour, 7 day and last
month layers
 A way for the busy
public to see police
activities and priorities
 Information about
community officers
work in our
communities
 Improves transparency
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18.  Replies can be made to
community activities
via Twitter, email,
phone call
 Encouraging community
involvement
 Searchable by a wider
audience
 Open, transparent and
accountable
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21.  People don’t listen to pushed
marketing or browse old fashioned
web sites
 Interesting local timely information
influences people
 Answers provide value
 Engagement with the public in this
way saves officer time
 Reinforces presence in the
community, since many people see
what each officer is doing
Answers to one person are
amplified inexpensively online in
real-time
 Gives local officers access to the
same tools that the public already
take for granted
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23.  Published crime data
 Improves transparency
 Easy to Share
 In a format that is easy
to consume on a
mobile phone
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25. Information for officers and staff on what they do, what works and what
doesnt
ThinkUp
Note: ThinkUp is a free, open source web application that captures all your activity on social networks like
Twitter, Facebook, Google+ and Foursquare. http://thinkupapp.com/
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30.  This officer was new to social
updates and had questions about
how the apps could benefit policing
 Now he, like many of the Tayside
Real, genuine community officers is becoming an
updates from authoritative naturally nominated
@ArdlerPC leader on the social networks.
 This isn’t something you can appoint
yourself as!
Advocacy from Interaction from  On social media you can’t control
places like Primary the local who follows or cares about what you
Schools community say
 You can’t control the message
 This is uncomfortable for
Increases in public organisations with planned
confidence in communications
Ardler  This is a key value of our apps. They
are designed to foster genuine two
way engagement.
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