Learn how a modern enterprise DAM enables global organizations to provide secure access for sharing images, videos, documents and other digital assets across departments and geographical boundaries. Optimize brand management, customer experience, and business processes.

1. 1
Accelerate Digital Transformation
with Enterprise DAM
Welcome

2. 2
Dom Nicastro
Staff Reporter at CMSWire
Speakers
Moderator
Presenter Melinda Cormier
Senior Director of Digital Marketing & Brand Strategy at Nuxeo
Presenter Brian O’Connor
Chief Technology Officer at Universal Mind

3. Accelerate Digital
Transforma2on with
Enterprise DAM

4. Digital Asset Management
CRM
DRM
Index
Catalog
Secure
Brand
GovernanceSEO
Integration
REST API
Snippets
Translation
Transcoding
Sync
Media
Render
Review
Deliver
Search
Taxonomy
Tagging
Workflow
Events
Triggers
Replication
Collaboration
Annotation
Assets
Metadata
Versioning
Renditions
Editing
Digital
Asset
Management

5. Digital Transformation
Digital Transformation is some type of
realignment or investment in either technology,
process or business models to more effectively
engage customers.
Time
To
Market
Contextual
Personalized
Experiences
Collaboration
Time
To
ValueAccelerated
Digital
Delivery
Governance
Use Cases:
Ø (1) Enterprise Asset Visibility
Ø Where are my assets?
Ø (2) Contextual Content Delivery
Ø Patient Engagement
Ø Health Library

6. Enterprise Asset Visibility & Management (Where are my assets?)
Without a DAM:
CREATE DISTRIBUTE IDENTIFY MODIFY SEARCH REPLACE
Healthcare Enterprise (Based on a True Story)
Create a new logo
that contains a
“Red Cross”
Distribute to websites,
campaigns,
documents, social,
print…
Another organization
initiates legal activity
for copyright
infringement
Modify logo and
remove “Red
Cross”
Search every
website, campaign,
document, email
templates, social
channel, etc…
Replace logo in
every experience.
With a DAM:

7. Enterprise Asset Visibility & Management (Where are my assets?)
Adobe AEM Example
Reality:
• This is a valuable feature, but limited in scope
• AEM Assets know nothing about the
referenced experiences
• Each Asset can only be referenced by AEM
• The “Referenced By” list is literally a search
across “AEM” sites, campaigns, etc…
So, let’s build something beFer…
Something that gives us visibility across any
experience, any applicaGon, anywhere an asset is
being uGlized…across the enterprise.

8. Enterprise Asset Visibility & Management (Where are my assets?)
Assets stored in the Nuxeo DAM
(1) Create a custom schema to store asset references
(2) Create a new document type for our assets, extending “File”
(3) Associate custom schema with new document type for assets
(4) Add new schema element to document type “Edit View”
(5) Update Nuxeo Studio Package in “Update Center”
(6) Use Nuxeo API Playground to validate JSON structure for asset
(7) Leverage AWS CloudSearch to gather asset instance references
(8) Update asset references in Nuxeo via RESTful API
Demo…
Asset Reference List
Asset
Delivery
AWS CloudSearch
Configured to Target
Specific Experiences
Not limited to one
plaNorm!
Digital
Experiences
Asset Search
Asset
References

9. Contextual/Personalized Content Delivery
(Patient Engagement / Health Library / SEO)
A.D.A.M. Health Library Content:
Ø Personalized for the PaGent Experience
NUXEO Content Snippets:
Ø AddiGonal Metadata
Ø Digital Rights Management
Ø Health Library Provider AbstracGon
Schema App JSON-LD EnGty API:
Ø Mapped to Schema.org
Ø Integrated with Google Tag Manager
Ø Improves SEO
Demo…
Health Library
Content
Descriptors
(JSON)
Dynamic schema.org EnGty
JSON-LD API
Dynamic
Health Library
Content
Delivery
Structured Data Editor
Dynamic SEO
OpGmizaGon
uGlizing
schema.org
enGGes
defined in
Schema App

10. Producer of award-winning health information, courseware and interactive tools for the pharmaceutical industry,
hospitals, education institutions, consumer websites, and other healthcare organizations.

11. Schema App is an easy-to-use suite of powerful, simple, intelligent schema.org-markup
tools to help websites talk to search engines for top organic search results.
➔ Most comprehensive and specialized tools in the market - all vocabularies
➔ CapabiliGes that scale across an Enterprise - dynamic content opGmizaGon
➔ BeFer Business Intelligence with SemanGc AnalyGcs
➔ Works with Any Web PlaNorm
Are you ready to take control of how Search Engines Read your content?
www.schemaapp.com
@schemaapptool
1855-44-HUNCH
Schema App
We Eat, Sleep and Breathe Structured Data - so you can stay ahead of the SEO curve

12. NUXEO
PLATFORM
SOLUTION
Nuxeo’s Cloud-Native Content Management Platform enables
organizations to manage complex digital content at massive scale.
• Enterprise Search: Intuitive, full-text search provides an enhanced
user experience at incredible scale
• Advanced Workflows: Integrated workflow engine with graphical
UI for complex workflows and processes
• Digital Asset Processing: Bulk import, conversions, video
transcoding, renditions, annotations, automated video
storyboarding, thumbnails, and more
• Integrations: REST API and CMIS. Native integrations with Adobe
CC, Cloud File-Sharing Services, SFDC, Google Cloud Vision, and
cloud infrastructures (AWS, Azure, etc.) and more
MEDIA & DIGITAL ASSET MANAGEMENT

13. CASE STUDY
INDUSTRY:
ADVERTISING
CHALLENGE
Worldwide leader in outdoor advertising
(street furniture, transport advertising, and billboards)
• Provide clients with dynamic advertising opportunities for increased exposure
to target audiences
SOLUTION
• Core management and distribution platform for digital ads (images and videos)
• Collaborate, approve, and manage digital ad assets to be distributed
• Custom front-end and many integration points with other applications
• Transformed the business by offering dynamic ad placement based on client
defined variables
Example:
Prior to digital signage, highway billboards were static. Now clients have the
option to show their advertisements on highway billboards only during peek traffic
hours vs other time slots.

14. CASE STUDY
INDUSTRY:
ADVERTISING
CHALLENGE
America’s No. 1 video network at the pump, delivering an industry-leading
experience to more than 70 million monthly viewers nationwide
• Display video ads/offers for quick-service restaurants (QSRs), consumer goods,
etc. available at that location
SOLUTION
• The Nuxeo Platform manages all GSTV digital video programming assets
• Videos can be dynamically selected based on location/weather using
Elasticsearch
Example:
If the temperature at a gas station is below 50 degrees, show an ad for a hot cup of
coffee, available inside the gas station

15. MELINDA CORMIER
Sr. Director, Digital Marketing &
Brand Strategy at Nuxeo
BRIAN O’CONNOR
CTO at Universal Mind
For more information, please visit: nuxeo.com
THANK YOU