SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
E-Z Vending & CharlieCard App
1. MBTA
PROJECT
E-Z VENDING AND CHARLIECARD APP
BY SOPHIE WEISSBOURD, EMILY LYNCH & JILLY HUGHES
2. Our Goal
Enhance the T and Commuter Rail
Make the traveling experience more enjoyable
Attract more people to public transportation
Make a profit for the MBTA and Commuter Rail
3. Heavy Rail
(Red,Orange, Blue)
Region 1 Region 2
0 125000 250000 375000
500000
Transactions from fare gates
Children, Evasion (add 3.7%)
Ungated transfers (from survey)
Total Unlinked Passenger Trips
4. OUR PLAN
Placement on Commuter Rail
Placement in T station
Design of machine for Commuter Rail and Subway
stations
5. The E-Z Vending Machine
Inside the vending machine:
News
Food and drinks
Payment: Credit Card slot, and
Charlie Card tap magnet, and money
slot
One Trash and Recycling bin
attached to the side
Additional Features: Map of railroads
with an LED light tracking your next
train
9. Log In
Sign into your MyCharlie
account
Create a new account
Every account comes with a
different barcode
10. Home Page Or Tool
Bar:
Manage Account
Charlie Card
Settings: In this you can set the
CharlieCard bar code as a home page
instead of the Tool Bar page
Maps:
This is a map for all the MBTA services:
trains, boats, and commuter rails, ect.
Rewards:
It’s like Groupons and you will get special
deals to restaurants, stores, ect. when you
use your CharlieCard
11. Manage Account
Money:
This allows you to link the CharlieCard
with your credit card
Edit Information:
Change any information that you put on
your card initially
CharlieCard Information:
This tells you how much money is on your
CharlieCard
12. Charlie Card
This is the CharlieCard
barcode.
In settings you can make it
your home page instead of
your toolbar page
