2. 03
Digital
MAY
Global
Nissan Househunting Test drive
Adverblog
http://www.adverblog.com/2012/05/03/nissan-househunting-test-drive/
• Expats arriving in the Gulf region have two big things to tick off their list before starting their new life there: find a
home and buy a car. Nissan in Dubai connected these two needs via a clever banner that matched whatever people
were searching for on Dubai’s biggest real estate site.
• VDO link: http://www.youtube.com/watch?v=dSkJoT6RM28&feature=player_embedded
1
4. 03
Digital
MAY
Global
Digitalbuzzblog
Emart Sunny Sale:
3D Shadow QR Code
http://www.digitalbuzzblog.com/emart-sunny-sale-3d-shadow-qr-code/
• QR codes from Emart Korea , one of the largest retailers in Korea, needed to increase sales during lunchtime.
• QR code that was placed across the city and could only be scanned during the hours of 12 and 1 each day
• Anybody who did scan the code was given a special discount code with 25% off
• This is a very smart way to effectively use technology to drive sales.
• VDO link: http://www.youtube.com/watch?feature=player_embedded&v=EvIJfUySmY0
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6. 03 Weddings Go Digital:
Digital
MAY
Global
Fourseasons Social with Four Seasons Hotels and Resorts
http://press.fourseasons.com/news-releases/weddings-go-glossy-digital-mobile-and-social-with-four-seasons-hotels-
and-resorts/
• Four Seasons online Weddings magazine : Tips from Four Seasons on-property experts - all to help couples plan a
special day.
• Pin your Dream Wedding and Win: Four Seasons Bridal on Pinterest
• Four Seasons will launch a new Twitter feed where real Four Seasonsbrides from around the world will share their
stories at various stages of bridal planning.
5
8. 01
Digital
MAY
Global
อัพครังใหญ่ Facebook สำหรั บมือถือรำคำถูก
้
Marketingoops
http://www.marketingoops.com/digital/social-media/facebook-social-media-digital/facebook-for-every-phone/
• ”Facebook for every phone” หรื อ Facebook สาหรับมือถือราคาถูก (featured phone) เป็ นแอพที่เฟซบุ๊คสร้ างไว้ รองรับมือถือระดับล่างที่ไม่ใช่สมาร์ ท
โฟน รองรับมือถือที่ตางๆกันถึงกว่า 35,000 รุ่นทัวโลก
่ ่
7
9. Nike Building Twist
02
Digital
MAY
Global
Adverblog
http://www.adverblog.com/2012/05/02/nike-building-twist/
• What once were music shoes now can be used to twist some building in Japan. Looks like Video Projection Mapping +
Arduino = Interactive Mapping, really cool.
• VDO link: http://www.youtube.com/watch?v=1wpdMfZj13M&feature=player_embedded
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10. 01 Skype
Digital
MAY
Global
Marketingoops จัดเต็ม video chat บน PlayStation Vita
http://www.marketingoops.com/mobile/skype_app_released_for_sonys_playstation_vita_handheld/
• เครื่ องเกม PlayStation Vita นันเป็ นเครื่ องเกมที่มีกล้ องดิจิตอลด้ านหน้ า Skype ซึงเป็ นผู้ให้ บริ การโทรศัพท์ผานอินเทอร์ เน็ตจึงปิ๊ งไอเดียคลอดแอปพลิเคชันใหม่สาหรับ
้ ่ ่
ติดตังใน Vita เพื่อให้ คอเกมสามารถคุย video chat กับเพื่อนที่มีเครื่ องเกมรุ่นเดียวกันได้ แบบไร้ รอยต่อ
้
• VDO link: http://www.youtube.com/watch?v=FpMqz_G2FB8&feature=player_embedded
9
11. ING: The “Free Throw” Challenge Billboards
30
Digital
APR
Global
Digitalbuzzblog
http://www.digitalbuzzblog.com/ing-the-free-throw-challenge-digital-billboards/
• ING sponsors the Basketball league in Germany and wanted to connect their offering to a younger audience at
Basketball events across the country… So they aimed to leverage smart phones to create an interactive experience
anyone could play, and “Free Throw Billboards” were born.
• VDO link: http://www.youtube.com/watch?feature=player_embedded&v=24deLfYGH5E
10
12. 30
Digital
APR
Global
Adverblog Nike Auction – bid your sweat
http://www.adverblog.com/2012/04/26/nike-auction-bid-your-sweat/
• This one is a project of ours at JWT Mexico for Nike Running: an auction site with exclusive Nike products where you
don’t use money as your currency, but the kilometers you have accumulated using your Nike+ account. So to get a
higher bid you have to run in order to prove that your sweat counts:
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