Customer Equity
β’
34 likesβ’126,407 views
Excellent presentation slides on managing customer equity
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (20)
Similar to Customer Equity
Similar to Customer Equity (20)
More from Yodhia Antariksa
More from Yodhia Antariksa (20)
Recently uploaded
Recently uploaded (20)
Customer Equity
- 1. Managing Customer Equity
- 2. You can download this presentation at: www.studyMarketing.org Visit www.studyMarketing.org for more presentations on Marketing, Strategy, Innovation, and Branding
- 3. Customer Equity Customer equity is defined as the total of the discounted lifetime value of all the firmβs customers In other words, a firm is only as good as its customers think it will be the next time they will do business with that firm.
- 4. Three Drivers of Customer Equity Value Equity Brand Equity Retention Equity
- 6. Value Equity
- 7. Value Equity is the customer's objective assessment of the utility of a brand, based on perceptions of what is given up for what is received.
- 9. Brand Equity
- 13. Retention Equity
- 17. If you think this presentation useful, please consider telling others about our site : www.studyMarketing.org Source of Reference: Roland Rust, Valarie Zeithaml, and Katherine Lemon , Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy, Free Press