Marketing 3.0 presentation at Click Marketing Summit Dubai on June 11th, 2012 by Mehmet Nuri Cankaya

1. Marketing 3.0
The Future of Marketing with Web 3.0
Mehmet Nuri Çankaya
Regional Marketing Manager
Microsoft Middle East and Africa
twitter: @nuricankaya

2. What is Consumerization?
What is Web 3.0?
How Consumerization of IT will change the future of Digital Marketing
How to prepare for Marketing 3.0
Futuristic case studies for Marketing 3.0

3. work-life more
blur mobile
digital multiple
generation devices
tech fast
CONSUMERIZATION
savvy paced

4. Consumerization Is Driven by…

5. Embracing the Consumerization of IT
We have four components to our strategy
Windows Security and management productivity
development

6. VIDEO

7. Installation Phase Deployment Phase
Initial Hype Synergy Maturity
Market Maturity
Late followers and
market maturity
Full market potential
realization
Fast moving
infrastructure
Leading innovations
~1970 2000 ~2030
60 – 70 years

8. Web 3.0 = Evolving Web
Solid Fluid Gas
Tight bundle Loose bundle No bundle
Immobile Moderately mobile Actively mobile
Immiscible Moderately miscible Easily miscible
Incompressible Mod. compressible Easily compressible
Cold Warm Hot

9. Authors:
Halil Aksu
Mehmet Nuri Çankaya
Uğur Candan

10. Trends Web 3.0 Impacts
Collaborative Smart Economic Impacts
Fast
Social Impacts
Technology Impacts
Social Trends
Economic Trends Technology Trends

11. “Because the purpose of business is to create a
customer, the business enterprise has two – and
only two –basic functions: marketing and
innovation.”
– Peter Drucker

13. #1
Marketing 3.0 is Smart
Semantic

14. related
knowledge relevance creative interactive
social
Semantic Web in Marketing 3.0

15. Creativity
Relevance Engage
ment
ROMI vs RCE

16. VIDEO

17. #2 #3
Marketing 3.0 is Collaborative and Fast
Multi Dimension
Devices and Cloud

18. VIDEO

19. Long
Touch battery life
Thinner, ligh Modern
ter, faster security
New form
Sensors factors

20. Windows 8
Windows All the apps Cloud- Get more at
reimagined you want connected the Windows
Store
Reimagined At home and Great Built on a
browsing with at work experience solid
IE10 across foundation
hardware

21. DEMO

22. Why Microsoft?

23. VIDEO