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Similar to The Hungry Hippie Business Plan Presentation (20)
The Hungry Hippie Business Plan Presentation
- 7. BUSINESS
PLAN
t he company
how we will make $$
how we operate
market ing & IMC plans
- 8. BUSINESS
PLAN
t he company
how we will make $$
how we operate
market ing & IMC plans
financial p roject ions
- 12. Only 15% have been to a healthy/organic
food establishment before
- 15. ?
?
inaccessible
healthy food
Brownice @
Sin Ming Centre
Poison Ivy @
Neo Tiew Road
(Kranji)
- 16. ?
?
inaccessible
healthy food
Brownice @
Sin Ming Centre
Poison Ivy @
Neo Tiew Road
(Kranji)
The Living Cafe @
Bukit Timah
- 44. VALUE
• Quality
PERSONALITY
• Easy-Going
• Friendly
ATTRIBUTE
• Trustworthy
PROMISE
• All Natural
• High Quality
- 46. MISSION
Spreading the love for an alternative
healthy lifestyle through:
Real Natural Food Green Lifestyle Accessibility
- 50. TARGET CUSTOMERS
• Age : 25 - 40
• Gender : 60% Female; 40%Male
• Young working adults
• Income : S$2000 - S$3000
- 55. How much are you willing to pay?
$5-9 $10-15 $16-20 $21-Up
20% 43% 24% 13%
- 56. How much are you willing to pay?
$5-9 $10-15 $16-20 $21-Up
20% 43% 24% 13%
OUR PRICE RANGE
- 64. THE MOOD MENU
Research has shown that certain
foods can help boost or elevate
different moods.
- 65. THE MOOD MENU
Eating
vegetables &
fruits helps
to lower
risks of
depression
- 67. APPETIZERS
MAINS
DESSERTS
BEVERAGE
SAD STRESSED TIRED
Salad / Soup / Brushetta
Burger / Pasta / Rice
Humming Bird Cake Blueberry Crumb Cake
Dark Chocolate Brown Rice Ice Cream
Juice / Coffee / Tea
- 83. PLATFORMS
To create
awareness
Ambient Ads
Magazines
Website
Social Media
Publicity Events
In-House Events
- 84. PLATFORMS
Ambient Ads
Magazines
Website
Social Media
Publicity Events
In-House Events
To update &
keep in touch
- 85. PLATFORMS
Ambient Ads
Magazines
Website
Social Media
Publicity Events
In-House Events
To retain
fanbase
- 99. CAPITAL INVESTMENT
Startup Expenditure
44%
2% 15%
17%
9%
14%
Rental
Renovation
Renovation
eMenu
Tablets &
Computers
Licenses
Inventory