nurago is one of the most innovative service providers for solutions in digital brand, media, and usability research worldwide. With its expertise - based on flexible technological platforms - nurago combines research about consumers' behaviour and attitudes in a unique way to deliver new perspectives. nurago truly understands digital markets and thus delivers new insights regarding the clients’ needs. nurago‘s team consists of more than 70 employees with offices in Hanover, Hamburg, Munich, Berlin, London and Los Angeles. nurago’s clients include numerous international companies from global brands to media agencies to research institutes, including Google, YouTube, eBay, Yahoo, MySpace, aevolve, IAB and the Advertising Research Foundation).

1. About nurago
applied research technologies

2. About nurago 2
The significance of the digital environment is continuously growing and
several key areas of insights are needed for clients to take the right
business decisions…
Optimisation of your digital Optimisation of your Optimisation of your
marketing performance communication activities website or e-business
 pre-evaluation of your
 consumer journey
media plan and
 behaviour and  user experience
creatives
attitude of users  conversion barriers
 efficiency and reach
 competitive landscape
of your campaign
02/02/2012

3. Introduction nurago 3
For this, nurago offers innovative technical solutions for data mining. As an
industry expert, we provide findings and the required recommendations
based on this data – to ensure optimisation of your digital touchpoints.
applied research technologies
Technologies + Data & Advice
Custom Development Products
Technical Platforms Custom Services
02 February 2012

4. About nurago 4
With our expert areas we can support our clients’ success.
Market Understanding:
Clear insights into consumer
behaviour and competitive
With our extensive
landscape.
variety of flexible
platforms we offer
customised solutions
Communications Optimisation: for various research
requirements of the
Real exposure effects for
digital market.
optimising online communication
by combining behavioural data
and survey-based insights.
Experience Optimisation:
Evaluate all aspects of a digital
proposition: improvement of user
experience and conversion.
02/02/2012

5. Vorstellung nurago 5
Specific problems require specific products.
nrg|MarketObsurvey nrg|CreativeCheck nrg|SiteObsurvey
Analyse the online behaviour of Optimise your creative executions before Improve the conversion rate and
your target group and optimise starting a campaign. the user experience of your
your digital marketing. website.
nrg|LiveSimulation DisplayAds
Test your campaign in real time and in natural
situations before it starts.
nrg|LiveSimulation Search
Optimise your SEM Investment.
nrg|DeliveryControl
Monitor the delivery of your online campaign.
nrg|AudienceProfiles
Find out who you actually reach with your
Online Campaign.
nrg|Exposure Effects
Discover the true effect of your Online
Campaign.
02 February 2012

6. About nurago 6
… to deliver this information we combine behavioural measurements and
survey data in a unique way …
quantitative qualitative
Detailed
Aggregated Methods of
Clickstream- Observation
User-Tracking
Analysis
Standardised Qualitative, event-based Methods of
Surveys User-Feedbacks Surveying
Our competence in digital research
02/02/2012

7. About nurago 7
Our innovative and flexible research platforms are the backbone for our
work.
User-centric platform
Site-centric platform
 Browser Add-ons
 Cookie-based Tracking
 Network Meter
 On-Site Invitation System
 Application Monitor
 Remote Testing Areas
 Mobile Meter
Supporting Technologies:
 Interface Framework
 Hadoop-Data Warehouse
02/02/2012

8. About nurago 8
We have the digital research expertise.
More than 70 permanent employees in an inter-
disciplinary team: media scientists, economists and
information scientists.
2. Februar 2012

9. About nurago 9
You need a flexible partner, having the
commitment and passion to support with digital
brand and consumer insights?
Hanover Hamburg Munich
Berlin London Los Angeles
02.02.2012

10. www.nurago.com
nurago GmbH | applied research technologies | Kurt-Schumacher-Straße 24 | 30159 Hannover
Tel. +49 511 640 997-0 | Fax +49 511 640 997-22