1. citrix.com
Citrix CloudPortal Business Manager | Product Overview
Citrix
CloudPortal
Business
Manager
Cloud services delivery platform
for self-service IT enabling the
journey to IT-as-a-Service.

2. citrix.com
2Citrix CloudPortal Business Manager | Product Overview
Enterprises and cloud providers have focused most
of their initial cloud strategies on Infrastructure-as-
a-Service (IaaS), but as adoption continues and use
cases expand, clouds are quickly evolving beyond
just IaaS. While IaaS targeted mostly developers and
engineers, the majority of enterprise users still use
traditional IT driven services.
In response, IT is redefining cloud strategies to expand
from basic infrastructure to an all-encompassing IT-
as-a-Service model so they can centrally manage
and deliver any cloud or IT service. At the same time,
cloud providers want to differentiate and increase their
competitive edge by delivering additional cloud and IT
services such as storage, platforms, apps and more.
To achieve these goals, organizations need a
consistent way of enabling on-demand access to
internal, external and 3rd party cloud and IT services
through a self-service catalog.
Citrix CloudPortal Business Manager
CloudPortal Business Manager is a cloud services delivery platform for self-service IT,
that unifies and simplifies the delivery, operational, commerce and user management
aspects of a cloud. Organizations can aggregate infrastructure, cloud, IT and value
add services and deliver them to users through a simple, self-service catalog of cloud
services. Users can shop for cloud services and manage their account without calling
tech support or waiting for services to be manually provisioned.
Beyond service delivery, CloudPortal Business Manager centralizes the user
management, provisioning and operational aspects of running a cloud into a single,
comprehensive cloud business platform. CloudPortal Business Manager includes
powerful tools to automate provisioning and orchestration workflows along with
customer service functions such as onboarding, billing and metering to more
efficiently run your cloud.
The extensible architecture makes it easy to deliver a broad array of cloud services,
while integrating with existing business, operations and IT systems such as help
desks, ticketing, payment gateways, CRM and billing systems. Custom business
rules and workflow requirements can easily be injected for service interactions
such as account activation and provisioning requests to ensure business
processes and technical requirements are met.
Key Benefits
• Simplify cloud services
management by unifying
and automating cloud
services provisioning,
business/operations
support systems, billing,
metering and user
management under a
single, extensible and
customizable platform.
• Empower users with
self-service access to
the cloud and IT services,
infrastructure and account
management tools they
need from an easy to use
cloud services catalog.
• Deliver Anything-
as-a-Service from a
customizable catalog
of services capable of
delivering IaaS, PaaS,
SaaS, STaaS, DaaS, 3rd
party cloud services and
enterprise applications
built on extensible,
cloud-scale platform.

3. citrix.com
3Citrix CloudPortal Business Manager | Product Overview
Typical use cases for CloudPortal Business Manager include:
Enterprises
• Managing the complexity of aggregating, provisioning, and maintaining services
from distributed, complex and heterogeneous cloud sources
• Improving business agility by removing IT provisioning bottlenecks
• Delivering any infrastructure, cloud or IT service in a central, cohesive, and
coherent manner
Service Providers
• Gaining a competitive differentiator by offering more than just Infrastructure-as-a-
Service (IaaS) or traditional hosted services
• Reducing churn and increasing stickiness with value added services, customized
solutions and services not offered by their competitors or market leaders
• Monetizing additional cloud and business services and providing their customers
with a complete cloud business solution
• Decreasing investments in staffing and development of custom portals,
automation tools, billing and operations support systems
Enterprises
• Move your organization
to an ITaaS model
• Consistently deliver any
IT or cloud service
• Regain control and
compliance over
cloud services
• Remove IT provisioning
bottlenecks

4. citrix.com
4Citrix CloudPortal Business Manager | Product Overview
Key features
Cloud Services Delivery Platform
Simplify how clouds operate by automating and unifying service delivery and
business operations onto a single cloud services delivery platform. CloudPortal
enables you to efficiently manage and deliver a catalog of cloud solutions including
IaaS, cloud, 3rd-party and IT services. The comprehensive and extensible delivery
platform combines user management, CRM, billing, pricing, reporting and support
services onto one simple platform.
Anything-as-a-Service
Package and deliver any IaaS, cloud, 3rd party or IT service from an intuitive self-
service catalog. The extensible platform makes it easy to seamlessly deliver any
service from CloudPortal leveraging a portfolio of pre-integrated partner solutions
or by adding your own services using the SDK. Tight integration with Citrix
CloudPlatform, powered by Apache CloudStack, enables you to directly manage an
IaaS offering including provisioning multiple hypervisors, controlling virtual machines,
allocating storage, configuring networking settings and defining security rules.
Self-Service IT
Empower users with simple, self-service access to shop for cloud services and
manage their accounts without calling tech support or opening support tickets.
Users have a single, comprehensive view of their cloud including utilization,
availability, performance, billing, helpdesk and alerts.
Pricing, Metering and Billing
Define custom price points, track utilization, automate billing and payment
processing all from a single extensible platform. 3rd-party plug-ins allow you
to add additional protection measures including phone verification, credit card
verification, CAPTCHA verification and GEO-based IP address rules.
Cloud providers
• Differentiate with
more than IaaS
• Deliver a complete cloud
business solution
• Increase customer
loyalty and retention
• Decrease operational
costs

5. About Citrix
Citrix Systems, Inc. (NASDAQ:CTXS) transforms how businesses and IT work and people collaborate in the cloud era. With market-leading cloud,
collaboration, networking and virtualization technologies, Citrix powers mobile workstyles and cloud services, making complex enterprise IT
simpler and more accessible for 260,000 organizations. Citrix products touch 75 percent of Internet users each day and it partners with more
than 10,000 companies in 100 countries. Annual revenue in 2011 was $2.21 billion. Learn more at www.citrix.com.
Copyright © 2013 Citrix Systems, Inc. All rights reserved. Citrix, CloudPortal, XenServer, NetScaler, XenDesktop, XenMobile, ShareFile and
GoToMeeting are trademarks of Citrix Systems, Inc. and/or one of its subsidiaries, and may be registered in the U.S. and other countries. Other
product and company names mentioned herein may be trademarks of their respective companies.
5
citrix.com0913/PDF
Corporate Headquarters
Fort Lauderdale, FL, USA
Silicon Valley Headquarters
Santa Clara, CA, USA
EMEA Headquarters
Schaffhausen, Switzerland
India Development Center
Bangalore, India
Online Division Headquarters
Santa Barbara, CA, USA
Pacific Headquarters
Hong Kong, China
Latin America Headquarters
Coral Gables, FL, USA
UK Development Center
Chalfont, United Kingdom
Citrix CloudPortal Business Manager | Product Overview
Open by Design
Leverage the extensible architecture of SDKs and APIs to configure, provision and
meter custom built, 3rd party and IT services from your services catalog. Connect
to internal and external business and operations support systems such as help
desks, payment gateways and CRM. The partner ecosystem includes additional
services such as monitoring, storage, PaaS and more.
Enterprise Ready
Integrate private clouds with existing IT and business systems to create workflow
approval rules for new user activation and service provisioning to ensure
department requirements and budget approvals are met. Active Directory
integration enables granular delegated access control and service availability
based on users, groups and roles.
Enabling the journey to IT-as-a-Service
Citrix is enabling companies to transform to deliver IT-as-a-Service (ITaaS) to their
organizations. Companies can now provide support for various workloads that are
transformed into cloud services, aggregated by the cloud service broker, delivered
through a secure gateway and accessed via a universal client. The Citrix portfolio
includes a range of products to help enable ITaaS, including: XenServer, NetScaler,
CloudPlatform, XenDesktop, XenMobile, ShareFile, GoToMeeting, CloudPortal
and compatibility with public clouds (like Amazon and Microsoft Azure) and 3rd
party clouds.