Roadmap monthly newsletter - August 2012

August
2012

Roadmap monthly newsletter In this issue

New Certified Parner
Editorial Frotcom has arrived
in Georgia

T here is great truth in that it’s ok to make mistakes, but not ok not to
learn with mistakes.
I am a great believer of this rule. In fact, I believe mistakes and failure
are necessary ingredients of success. How can you evolve your business if you
don’t try new angles, if you don’t take risks?
New features
New External power alarm
New option “Send destination”
to nearest vehicles
Now, one thing is to fail and make mistakes. But you must learn from your
previous mistakes, otherwise you get nothing from your past experiences and Case Study
you’ll basically go in circles, consuming time and resources, eventually failing Flash Vehicle Rentals –
again in a spiral of déjà vu errors. Enhanced client service
There is a basic error I made in my past professional life, prior to Frotcom, which
I keep monitoring, not to let it repeat. The error is this: not to focus your This and much more…
resources and energies, shooting at every new business possibility.
Believe me, sometimes it’s hard to resist when customers or
business partners invite you to participate in projects which
are only slightly misaligned with your current vision. And the
invitation usually comes with a tempting reward in the form
of a major deal or the opening of a door to a new market.
So why would saying “Yes” be a mistake, especially when we already have the
technical know-how and the tools to accept the challenge? Where’s the catch?
The catch is that 1) you’ll redirect resources and energy from your mainstream
activity/product to a side-project, reducing speed and becoming less
competitive in your core business; and 2) you’ll have a foot on a new market or
product line, for which you do not have the necessary market know-how,
appropriate distribution channels or marketing strength. In other words, you
created a product for a market in which you’re not prepared to become a
leader. And being in a market where you cannot compete to be a leader is
usually not a good idea. You’ll usually make a lot more mistakes dealing with a
reality you do not know so well.
That is why in Frotcom we tend not to let ourselves listen to the appeal of side-
projects, just as Ulysses refused to listen to the enchanting voice of the sirens.
This does not mean at all that Frotcom will not take new challenges, as long as
they are in line with our vision. That’s what we’ve been doing since the start.
And that’s how we were able to create what is now recognized as one of the
most well designed and powerful systems in the world.
Valério Marques, CEO - Frotcom International
A note from the editor – If you would like to have your own say in the next edition of this newsletter please do
not hesitate to get in touch at roadmap@frotcom.com.

Roadmap Monthly Newsletter | roadmap@frotcom.com | Tel + 351 214 135 670 | Fax +351 214 135 678
Frotcom vehicle tracking system | www.frotcom.com
Angola|Belgium|Brazil|Bulgaria|Cameroon|Cyprus|Croatia|D.R.Congo|Georgia|Greece|Italy|Kenya|Kosova|Luxembourg|Macedonia|Madagascar|Ma
uritius|Morocco|Portugal|Reunion Islands|Romania|Rwanda|Senegal|Seychelles|Sierra Leone|Slovenia|South Africa|Spain|Tanzania|Uganda|UK|

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Did you know?

New Certified Partner

Frotcom has arrived in Georgia
Frotcom International and Pegas LLC have partnered for the creation of Frotcom
Georgia.
Wear the tag!
Show your support for the
Decade of Action!
What does it spring to your mind
when you see someone wearing
the red ribbon or the white band?
There are both symbols increasing
the awareness on major global
issues: HIV/AIDS and the fight
Pegas LLC is a reputable company operating internationally, delivering goods of
against poverty. People wear them
different volume and size in the countries of Europe, CIS and Transcaucasia. to show their support. Not long
For more information about Pegas LLC visit their webpage here. time ago, they were joined by a
new symbol that aims to unite the
“Teaming up with Frotcom to provide fleet intelligence is world.
an exciting and distinct development for the Georgian
market. We are confident this partnership is the gateway
The Road Safety Tag is the global
we were looking for, that enables us to introduce symbol of the movement to
companies to a smart and user friendly solution for vehicle improve safety on the roads. It has
tracking and fleet management.” stated Eduard Arakelov, been adopted as the official
General Manager at Frotcom Georgia. symbol for the United Nations'
Decade of Action for Road Safety
Nuno Liñan, Marketing Director at Frotcom International, said that “Thanks to
2011-2020, which aims to reduce
Frotcom Georgia, we believe that our business will grow rapidly in Georgia. It is
road deaths and injuries across the
our pleasure to collaborate with a team of professionals that are highly world.
motivated to promote our solution”.
ROADMAP welcomes Eduard Arakelov and the Frotcom Georgia team on By wearing the Tag you are
board and wishes them successful operations. demonstrating your support for
the Decade of Action, and your
About Georgia
It is a sovereign state in the Caucasus region of Eurasia. personal commitment to be safe
Georgia is a member of the Council of Europe and the on the road.
GUAM Organization for Democracy and Economic
Development. Positioned in the Caucasus and on the
coast of the Black Sea, Georgia is a key country through
which energy imports to the European Union from
neighboring Azerbaijan pass. In recent years Georgia
has invested large amounts of money in the
modernization of its transport networks. Wear. Believe. Act. Show your
> Capital Tbilisi > Language Georgian > Territory 69,700 km2 support for the Decade of Action!
> Currency Lari > Population 4,469,200 > GDP USD 24.541 billion

Frotcom vehicle tracking system | www.frotcom.com For more information visit
Angola|Belgium|Brazil|Bulgaria|Cameroon|Cyprus|Croatia|D.R.Congo|Georgia|Greece|Italy|Kenya|Kosova|Luxembourg|Macedonia|Madagascar|Ma http://www.roadsafetyfund.org

2

Tip of the month

News features
Managing your reports has
The new External power alarm triggers whenever the device never been easier
loses external power
Reports are a resourceful way to
The External power alarm warns store and track information
you whenever the external power is about your vehicles, such as
cut from the tracking device, i.e. detailed costs, cost and fuel
when the tracking device starts consumption per km/hour or
working only with its internal backup vehicle trips, vehicle alarms etc.
battery. This functionality is not Some features were developed
available unless your vehicles’ to help you manage better the
tracking units have internal battery. multiple types of reports:
As usual, you can configure the alarm to be sent by email and/or sms, if desired.
1. Search tool. Added recently,
this search tool on top of the
Frotcom’s Interact was improved with two new features list helps you find in no time
the report you are looking for.
With Frotcom’s Interact you could already
send and receive messages from drivers.
Once a navigator (NAV) is available on the
vehicle, drivers can not only navigate but
also send and receive messages or receive
destination addresses from the office.
Now, it is also possible to:
2. Ordering mechanism. The
1. Send messages to multiple NAV’s.
More exactly, you can send the same reordering feature in the list of
message to various vehicles/NAVs. reports works in a very simple
way. Just click and drag the
2. Easily manage the use of frequent messages. You can create and save
report you want to move. You
typical messages which you know you will have to use later and frequently.
will see a horizontal line
showing the place where the
New option “Send destination” to report will be left when you
nearest vehicles release the left button. You can
use this feature to place on top
If your vehicles are equipped with a NAV the reports you use more often.
device, you are now able to send a
destination to it, after using the “Nearest
vehicles” operation on the map, i.e. you can
send the point which you just clicked on the
map to the NAV device of the selected
vehicle.

3

Next, on Roadmap
Case Study

Frotcom's video contest
Flash Vehicle Rentals – Enhanced client service SHARE THE EXPERIENCE,

Flash Vehicle Rentals is a leading provider of fleet management, vehicle hire and News and events,
maintenance services to corporations, humanitarian organizations and
more new Frotcom features
individuals in Sierra Leone.
With operational hubs in Freetown and Makeni, Flash has extensive experience and tips will be presented.
operating in Sierra Leone and works with its clients to develop comprehensive
transportation solutions. Flash delivers the highest levels of safety, reliability and
customer service through its large fleet of high quality Toyota 4×4 vehicles, This and more, so don’t miss
professional maintenance facilities staffed with international mechanics, and
the next issue of Roadmap.
extensive inventory of Toyota spares.
Flash also provides guaranteed replacement vehicles, Flash Mobile Service
Vehicle support, GPS vehicle tracking, and uniformed, highly trained drivers,
amongst other customized high-value offerings.

With a growing fleet of 70 vehicles, Flash selected Frotcom’s vehicle tracking
system to improve fleet management and enhance client service.
“After piloting numerous GPS/GPRS vehicle tracking solutions in Sierra Leone,
Frotcom proved to be the clear winner. It has provided us with improved control
over our fleet and drivers and enabled us to enhance our client service through,
for example, more rapid 24/7 roadside assistance, fuel theft mitigation, vehicle
usage reporting and the health, safety and logistical benefits of knowing exactly
where vehicles are at all times”, commented John Stelzer, Managing Director of
Flash Vehicle Rentals.
The Flash management team brings over 30 years of experience operating in
Africa across multiple sectors including agriculture, business services,
construction, government, mining and the development sector. Additional
information on Flash can be found on the company’s website.

ROADMAP congratulates Frotcom Sierra Leone for this successful project!

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Roadmap monthly newsletter - August 2012