Apresentação efectuada no Forum ViniPortugal sobre a dimensão da problemática da sustentabilidade nos sectores da vinha e do vinho e apresentação de algumas ideias sobre vias de inovação e desenvolvimento

1. Nuno Gaspar de Oliveira
CIGEST | Environment &
Sustainability, ISG | Business &
Economics School
Sustentabilidade
da fileira da
vinha e do vinho
Uma Visão Geral
Fórum Anual dos Vinhos de Portugal
28 de Novembro

2. Sustentabilidade da fileira da vinha e do vinho
• Biólogo da área da Ecologia e Conservação da Natureza
(FCUL, 1998);
• Coordenador da Área de Ambiente & Sustentabilidade e
investigador na área da Economia Natural no CIGEST - Centro
de Investigação em Gestão ISG – Business & Economics
School;
• Professor Assistente de Economia da Energia e dos Recursos
Naturais da Licenciatura de Economia do ISG;
• Delegado do ISG no BCSD Portugal;
• Doutorando na Faculdade de Ciências Sociais e Humanas
(UNL) na área de Geografia e Ambiente, com o tema
“Biodiversidade e Planeamento Territorial: Da Política à
Estratégia, da Estratégia à Prática”;
• Consultor em Gestão Florestal Sustentável, Gestão de Risco
Ambiental e Sustentabilidade, gestão de Biodiversidade e
Conservação de Recursos Naturais

3. Sustentabilidade da fileira da vinha e do vinho
• The only option to soften the impact of high oil prices that is likely to meet the magnitude of the
challenge is a transition to a low-carbon economy. But this will require political leadership and policy
certainty to create a long-term, sufficient and consistent incentive structure for renewable energy.
• We recommend the government employs available and new mechanisms for public sector finance,
such as a Green Investment Bank to change investor behaviour in favour of new, low carbon sectors.
• Adaptive responses such as investment into mass public transit systems, more efficient vehicles,
people travelling less due to home working, and cheaper, low carbon energy alternatives will also all
help.
• In addition to issues of security and sustainability, the impact of economic peak oil is another
important reason to reduce an economy’s energy intensity and dependence on oil.
“Historical evidence
shows that shocks
lie in wait for
unprepared
nations. Well
prepared
economies,
however, should
still prosper”

4. Sustentabilidade da fileira da vinha e do vinho

5. Sustentabilidade da fileira da vinha e do vinho
The Perverse Pyramid: The US Farm Bill's skewed system of subsidies helps explain why unhealthy foods are often
cheap and plentiful, while healthy foods are more expensive and less available. The priorities in the subsidy system
stand in stark contrast to the federal government's own advice on nutrition.

6. Sustentabilidade da fileira da vinha e do vinho

7. Sustentabilidade da fileira da vinha e do vinho

8. Sustentabilidade da fileira da vinha e do vinho

9. Sustentabilidade da fileira da vinha e do vinho

10. Sustentabilidade da fileira da vinha e do vinho

11. Sustentabilidade da fileira da vinha e do vinho

12. Sustentabilidade da fileira da vinha e do vinho

13. Sustentabilidade da fileira da vinha e do vinho

14. Sustentabilidade da fileira da vinha e do vinho
Demystifying the innovative finance
mechanisms that will be needed to
create demand for a greener
economy, but which many policy
makers view with limited knowledge
and therefore mistrust, is one of the
key aims of the book.
Natural capital should be accounted
for as a national asset and its use
properly paid for by companies and
consumers.
http://www.guardian.co.uk/sustainable-business/natural-capital-biodiversity-value-
investment?CMP=twt_gu&goback=.gde_2285154_member_188196243

15. Sustentabilidade da fileira da vinha e do vinho

16. Sustentabilidade da fileira da vinha e do vinho

17. Sustentabilidade da fileira da vinha e do vinho
http://www.business2community.com/sustainability/what-makes-wine-sustainable-073432

18. Sustentabilidade da fileira da vinha e do vinho

19. Sustentabilidade da fileira da vinha e do vinho

20. Sustentabilidade da fileira da vinha e do vinho
Many of the seasonal
workers take their earnings
back home and spend time
with their families after long
separations, recharging for
another year. For the
winemakers, it means sleep
and an opportunity to get
the purple off their hands.
For owners, its a sense of
gratitude and that is
expressed in many different
ways. Some have harvest
parties for their workers and
families.

21. Sustentabilidade da fileira da vinha e do vinho
Moving from
practices to meting
the targets, if you
don’t measure the
effects of your
management on
things like water,
carbon, soil,
biodiversity,
workforce, etc , you
can’t actually claim
sustainability

22. Sustentabilidade da fileira da vinha e do vinho
Sustainability Initiatives
In the International Wine Industry
• Australia’s “Sustaining Success” Strategy
• New Zealand Winegrowing Program
• South Africa’s Integrated Production of Wine System (IPW)
• European Programs on Sustainability
• U.S. Initiatives – Especially the CA Sustainable Winegrowing
Program
• FIVS (international wine industry trade association) also
recognizes sustainability principles
• …

23. Sustentabilidade da fileira da vinha e do vinho
• Eco-labels provide information about the environmental characteristics of a product.
Eco-labels are effective if consumers are willing to pay a price premium for green
products which are costlier to produce. If consumers are not willing to pay a premium
for an eco-label why should an organization still seek certification? Are there other
benefits associated with the certification process? We investigated this question in the
wine industry, where many wineries obtain ecocertification but do not label it on their
wine bottle.
• Our results show that eco-labeling has a negative impact on prices in the wine industry,
while we find a price premium associated with eco-certification.
• The negative result associated with ecolabeling can be explained by the lack of
understanding of the eco-certification process.

24. Sustentabilidade da fileira da vinha e do vinho
• Over 126 000 hectares of natural
area have been conserved by BWI
producers in less than four years.
This means that the South
African wine industry’s
conservation footprint is well in
excess of its current vineyard
footprint of 102 000 hectares.
• For every hectare under vineyard,
an additional hectare of natural
vegetation is committed to
conservation – and this figure
continues to grow.
BWI has received global and
national recognition for its
leading business model that
unites conservation and
agricultural development in a
complementary, mutually
beneficial manner.

25. Sustentabilidade da fileira da vinha e do vinho
• Dessert wines are making a
comeback: These sweet, Port-style
syrups are dark, fortified and more
versatile than you might think.
• Another huge trend in the beverage
world is locally produced wine, and in
particularurban wineries, which go
beyond the tasting room to include in-
house grape processing as well.
• Also on the hot tip of the world: wines
from South America. Robust bottles
from Chile, Argentina and even
Uruguay are not only getting better
every year, they’re getting cheaper.
• South African wines continue to
increase in popularity as well, but
when shopping for wine from these
countries, be sure to purchase
certified fair-trade wines.

26. Sustentabilidade da fileira da vinha e do vinho
- Chefs are huge supporters of shopping
local. Bobby Flay hosted a 5K charity run
with chefs and attendees to raise money
forWholesome Wave, a community based
organization that improves the accessibility
and affordability of healthy, locally grown
fruits and vegetables.
- Buy sustainable fish. Whole Foods
Market took a huge step forward in April
2012 as the first retailer to sell only
sustainable fish. They no longer carry
“red-rated” fish – species that suffer from
overfishing or catching methods that
harm other marine life or habitats – and
hopes to reverse similar global
trends. Whole Foods Market sponsored a
Fishmonger FaceOff at the Food & Wine
Classic in an effort to educate shoppers
about responsibly caught seafood choices
and cooking tips.

27. Sustentabilidade da fileira da vinha e do vinho

28. Sustentabilidade da fileira da vinha e do vinho

29. Nuno Gaspar de Oliveira | Investigador CIGEST | Ambiente e Sustentabilidade
ISG – Business & Economics School | nunogoliveira@cigest.ensinus.pt | Telefone: 21 751 37 00 ext. 127
Linkedin: ngoliveira | SKYPE, GMAIL: nuno.gaspar.oliveira | Facebook: CIGEST, NGOLIVEIRA
´SUSTENTABILIDADE’ = Capital Natural x Capital Social x Capital Económico