Wego is a travel search engine founded in 2005 that aggregates flight, hotel and travel deal information from over 150 travel providers. It provides a comparison search interface that allows users to easily search and compare multiple price and provider options for flights. Wego delivers qualified, interested leads to merchant partners and has over 5.5 million monthly page views and 2 million unique visitors, primarily from Southeast Asia and Australia. It sees itself as a faster, more comprehensive alternative to searching travel provider sites individually.

1. INTRODUCTION
TO WEGO
PRESENTED BY / NUNIEK SAPTARINI

2. CREDENTIALS
Founded in 2005
by former executives from IHG, Yahoo!, Priceline and ZUJI
Over 150 travel providers have signed commercial agreements with us.
• Leading airlines and low-cost-carriers, such as Virgin Australia, Emirates,
Qatar, Air New Zealand, Singapore Airlines, Lufthansa, Qantas….
• Leading hotel chains such as IHG, Starwood, Marriott, Accor,
Carlson and Pan Pacific….
• Leading OTA’s and aggregators such as Expedia, ZUJI, HotelClub
and Priceline….
Over 20 distribution agreements including major portals.
• Yahoo!, MSN, eBay, News.com.au,
News Digital Media, a division
viasingapore.com, Ninemsn Travel, of News Corp, is an investor.
yoursingapore.com

3. WHAT IS A TRAVEL SEARCH ENGINE?
We don’t sell travel.
We deliver qualified, incremental leads to merchants who sell travel.
Save Time. Pay Less. Travel More.
SEARCH COMPARE CLICK HAND-OFF
• Select Origin • Compare • Select the • Deep Linked
and Multiple Best Into Provider
Destination Prices and Site for
Providers for Booking
Each Flight

4. ‘WHAT IF…’- IN A NUTSHELL
Expe
Emir
ates
dia
Chunks of relevant travel data from OTA’s, airlines,
Hotel
s.co hotels is pulled in via high speed networks
m
Saved in virtual warehouse
sitting on powerful machines
Hotels Flights Deals
Extract
rooms
Arranged & processed Extract
Dates
by complex algorithms Extract
Fares
Made available for travellers
to harness via Wego network

5. Wego:
TRAVEL SEARCH: SAVE earch
Engine
?
WEGO What
Is
A
Travel
S TIME
1. Slower Way – search all the
suppliers individually
2. Faster way – Search all the OTAs and
aggregators. However not all have the same
offering and suppliers so you may miss out on
opportunities. Still need to search a lot of sites.
3. Fastest Way – Search both direct
suppliers and OTAs/Aggregators in
one simple search on WEGO!

6. WEGO TRAFFIC
OVERVIEW
PAGE VIEWS 5.5 MILLION/MONTH
UNIQUE VISITORS 2 MILLION
TIME ON SITE 9 MINUTES
PAGES PER VISIT 3 PAGES
Country" Unique Visitors"
Indonesia" 590,000"
Singapore" 260,000"
Australia" 250,000"
Malaysia" 130,000"
Philippines" 123,000"
India" 120,000"
United States" 110,000"
United Kingdom" 62,000"
Thailand" UNITED KINGDOM
47,000"
South Korea" 45,000"
February 2012

7. WEGO COUNTRY SITES

8. DEMOGRAPHICS & BEHAVIOUR
Highly active travelers with disposable income
30% earn over US$50k/yr, 21% earn over US$100K/yr
80% have degrees or post-grad studies 47% professionals and/or managers
QUARTER are “free spenders” and HALF are “early adopters”
¢
✚
47% malesí
53% females¢
36% are aged 25-34, 23% are aged 35-44
52% access the Internet from home while 39% from the office,
and over HALF use their mobile devices
Types: “Shopping”, “Resorts”, “Romance”, and “Family/Kids”
Destinations: “Western EU”, “SE Asia”, and “Australia”
Growth in the volume of Asian travelers
Source:
Wego
2012
User
Research

9. BENEFITS
TARGETED
TRAVEL-FOCUSED CONSUMERS
MEASURABLE
TRACK FROM SEARCH TO HAND-OFF
REACH
ON-GOING EXPOSURE IN APAC THE BENEFITS
OF WORKING
MEDIA RICH WITH WEGO
INTERACTIVE AND ENGAGING
ARE MANY.
LOW COST
1/10TH THE COST OF TRADITIONAL MEDIA

10. B2B
VALUE
PROPOSITION

11. QUALIFIED = ‘READY TO BUY’
Unqualified
Leads
s6ll
raise
a
lot
of
ques6ons.
Customers
are
not
yet
ready
to
buy.
SEARCH
COMPARE
CLICK
HAND-­‐OFF
• Select
Origin
• Compare
• Select
the
Best
• Deep
Linked
and
Des6na6on
Mul6ple
Prices
Into
Provider
and
Providers
Site
for
Booking
for
Each
Flight
Qualified
Leads
have
had
their
ques6ons
answered
They
are
reaching
for
their
credit
card.

12. INCREMENTAL = UNTAPPED LEADS
We add no value by competing with your existing marketing efforts.
Our goal is to source and develop traffic that you don t reach on your own.
Wego – Incremental Traffic Merchant – Core Traffic
• Direct power shoppers • Market-specific above
(via bookmark) the line advertising
• Portal travel channels • Search engine marketing
powered by Wego , such
as Yahoo, MSN, • EDM / CRM / Loyalty
News.com.au, eBay,
SoutheastAsia.org …
• 1st/2nd page natural
Google search results
• Regional cable TV tie-ups
(AXN Big Breaks)

13. WEGO DISTRIBUTION PARTNERS
SG PH SG AU GLOBAL AU IN IN
MY ID MY SEA
PH PH
ID

14. WEGO DISTRIBUTION PARTNERS
SEA ID GLOBAL SEA AU SEA

15. B2C
VALUE
PROPOSITION

16. FANTASTIC BREADTH & DEPTH OF CONTENT
Over 150 Travel Providers and counting…

17. GREAT USER INTERFACE
True
Comparison
Search
Many
direct
providers
+
OTAs
Greater
choice
vs.
OTA
partner
AJAX
SorDng
&
Filtering
Tools
User
chooses
what s
important
Easy-­‐to-­‐Use,
Intui@ve
Tools
Next-­‐Gen
Hotel
Reviews
Breadth
+
Relevance
+
Simplicity
Metasearch
+
Seman@c
Analysis

18. Wego:
TRAVEL SEARCH:Make
Leads
Ready
To
Buy
WEGO 3
Paths
that
SAVE MONEY
Flexible Date
Recent prices - instantly
Shoppers seeking to save money
WE APPEAL TO MULTIPLE DEMOGRAPHICS

19. Wego:
3
Paths
that
Make
Leads
Ready
To
Buy
WEGO TRAVEL SEARCH: SAVE TIME
Live Price
Real-time price & availability
WE REACH SHOPPERS AT ALL STAGES OF THEIR TRAVEL PLANNING!

20. OPPORTUNITIES

21. OPPORTUNITIES OVERVIEW
Media Mechanism Message Creative Pricing
MetaSearch Direct Response Price Points (Integration) CPC
Featured Deals Direct Response Promotional Text + Image Fixed
Dedicated Direct Response Brand/ HTML Fixed
Newsletter Promo
Premium Listing Branding / Direct Promotional Text Fixed
Response
Display Branding / Direct Brand/ Image or Flash CPM
(728x90, 300x250,160x600) Response Promo
Flight Spotlight Branding / Direct Brand/ Image + Text Tenancy
Response Promo
Sponsorship Branding / Direct Brand/ Custom Tenancy
Response Promo

22. THANK YOU
PRESENTED BY / Nuniek Saptarini
Head of Sales Indonesia
EMAIL: nuniek@wego.com
Contact: +62
82140075896