What information a result of feedback? - what exactly are the goals? - How much information is going...

1. Techniques For Managing Change - Your Communication
Strategy - Say What You Mean And Mean What You
What information a result of feedback?
- what exactly are the goals?
- How much information is going to be supplied, messages?
- What mechanisms will probably be used
The crucial PSYCHOLOGICAL questions that the communication strategy need to address
With regard to the psychological resonance part of the communications, the point that great change
leaders are great at telling visual narratives with high emotional impact is made by John Kotter.
Kotter illustrates this the anecdote of Martin Luther King who failed to stand up before the Lincoln
Memorial and say: "I have a fantastic strategy" and exemplify it with 10 good reasons why it was an
excellent strategy. He said those immortal words: "I have a dream," and then he continued to reveal
the people what his dream was - he illustrated his graphic of the future and did so in a sense that
had high emotional impact.
William Bridges focuses on the psychological and emotional impact and part of the change - and
introduces these 3 simple questions:
to the motorists making it crucial
(1) What is changing? Bridges offers the next guidance - the change leader's communication
statement must:- Certainly express the change leader's understanding and intention
- "Sell the situation before you attempt to market the solution."
(2) What will really be different because of the change?
(3) who is likely to lose what? Bridges maintains the situational changes are as easy for businesses
to make as the emotional transitions of individuals affected by the change. Transition direction is
really all about seeing the specific situation through the opinion of another man. It really is a
perspective centered on empathy. It's communication and direction process that affirms and
recognises people's realities and works with them to bring them.
5 guiding principles of a change management communication strategy that is good
So, in outline the 5 guiding principles of a good change management communication strategy are as
follows:
- Clarity of message - to ensure actual two way communication
- Resonance of message - to ensure acknowledgement and relevance
- Precise targeting - the message's mental tone and delivery

2. - Time program - to get to the right people with the proper message
- Feedback process - to achieve timely targeting
Failure reasons varied and in change management are many. But one Internal communications
campaigns thing is clear. Any organisational initiative that creates change - or has a substantial
change element - has a 70% likelihood of not realizing what was initially envisaged.
The cause of all this failure is lack of clarity
as well as too little communication. That is
what a Programme Direction based way of
change is about and why it so significant.