Introduction to graphic design

1. Adobe Photoshop CC
Crash Course
SESSION 1 – INTRODUCTION TO GRAPHIC DESIGN
BY: AHMED MOUSA

2. What is Graphic Design ?
The Art of VISUAL COMMUNICATION
through the use of text, images, and symbols.

3. What is Graphic Design ?
- Visual Arts
 Photography, Illustration, paintings, etc.
- Typography
 Setting, arranging and designing type.
- Page Layout
 The visual arrangement of elements on a page.

4. The Start of Graphic Design
3000 B.C.

5. Graphic Designs Around Us

6. A Designer is
A special type of communicator, capable of taking ordinary words &
images, and translating them into an inviting, meaningful, and
accessible images.
A Designer’s Goal is
Is to create a visual representation of information with a sense of
order and clarity that make it easier for the viewer to understand.

7. DESIGNERS MUST EVOLVE !

8. What makes a Design Great ?
- Form
- Visually appealing
- Colors are in harmony
- Well chosen typography
- Feeling
- Stays on the original message
- Evokes the proper emotional response

9. What makes a Design Great ?
“Design is not just what it looks like and feels like.
Design is how it works.”
-STEVE JOBS

10. What makes a Design Great ?
- Function
- Serves its purpose
- Easy to read & understand
- Executable (print, packaging, etc.)

11. What makes a Design Great ?

12. What makes a Design Great ?

13. What makes a Design Great ?

14. ADS Should be
- Simple & Iconic
- Representative of the brand
- Able to deliver a message without the must use of words

15. Business Cards Should be
- Clean, Elegant and Readable
- Informative
- Unique

16. Business cards

17. Business cards

18. Business cards

19. Business cards

20. Brochures Should be
- Organized & visually appealing
- Created with readability for the end user in mind
- Easily skimmed

21. Brochures

22. Brochures

23. Logos Should be
- Instantly recognizable
- Easily repurposed
- Timeless and appropriate

24. Logos

25. Logos

26. Logos

27. Colors
Representations & Meanings

28. Colors: RGB or CMYK
• Printers and monitors uses two different ways of producing color
• (RedGreenBlue)
Files for TV and video use light to project an image
• (CyanMagentaYellow blacK)
When printing, ink is used to place an image on a page

29. Color Representation: RGB or CMYK ?
Additive colors Subtractive colors*
*Black is only used to simple create pure black on printed paper

30. Color Representation: RGB or CMYK ?
• Pixels can produce 1 of 256
(8 bits) shades of R,G, & B
• Three channels combines to
produce 24-bit color
• Can produce 16,777,216
colors (2 to the 24 power)

31. Color Meanings

32. • Trustworthy, dependable
and committed
• Invokes rest and can cause
the body to produce
chemicals that are calming
• The physical and mental
effects:
• Calming and sedate
• Cooling

33. • Green is considered the color of
peace and ecology
• Often related to nature
• The physical and mental effects
• Soothing
• Relaxing mentally as well as physically
• Helps alleviate depression,
nervousness and anxiety
• Offers a sense of renewal, self-control
and harmony

34. • Shines with optimism,
enlightenment, and happiness
• Have a strong visual effect which
makes it usable in alerting
• The physical and mental effects:
• Visually alerting
• Stimulates the nervous system
• Activates memory
• Encourages communication

35. • Recognized as a stimulant
• The physical and mental
effects:
• Increases enthusiasm
• Stimulates energy
• Encourages a certain action
and confidence
• A sense of protection from
fears and anxiety

36. • Provokes a sense of mystic
and royal qualities
• The physical and mental
effects:
• Uplifting
• Calming to mind and nerves
• Offers a sense of spirituality
• Encourages creativity

37. GRAPHICS
Image Representation

38. Images on a monitor

39. Image Representation

40. Image Representation

41. Image Representation
• Each pixel can be represented it by its 3
actual RGB values
• The value scale has 256 different values
• Each value is a number between 0 and
255 and one needs 8 bits to represent
such a number therefore 8+8+8=24 bits
to fully represent an RGB color on a
single pixel
• Size of a color image: w * h * 24 bits =
(w * h*24)/8 B
A 640 x 480 color image takes 921,600 B = 900 KB!

42. Resolution
• Resolution usually refers to the number of pixels on a surface whether a display
or image
• Resolution terminology varies according to the intended output device.
• PPI (pixels per inch) refers to screen resolution (monitors)
• DPI (dots per inch) refers to print resolution
• Images are displayed on your computer screen at display (or screen) resolution
(72 or 96 ppi).
• The typical desktop printer needs 150-300 dpi.

43. Resolution
• Resolution usually refers to the number of pixels on a surface whether a display
or image
• Resolution terminology varies according to the intended output device.
• PPI (pixels per inch) refers to screen resolution (monitors)
• DPI (dots per inch) refers to print resolution
• Images are displayed on your computer screen at display (or screen) resolution
(72 or 96 ppi).
• The typical desktop printer needs 150-300 dpi.

44. Resolution

45. Resolution: Scaling up
More resolution, but not more details..

46. GRAPHICS
Raster VS Vector

47. Raster Graphics
• Graphics made up of tiny squares
• Squares are called “pixels”
• Pixel is short for picture element
• Not scalable

48. Vector Graphics
• The computer stores the information as lines and curves
• Created using math formulas
• Example:
The computer does not remember what the circle looks like. It remembers
the center point and area of the circle and then redraws the image.

49. Raster VS Vector
Raster

50. Raster VS Vector

51. Vector Graphics
• Manipulate shapes with precision
• Line drawings, maps, cartoons,
diagrams
• Stored as math formulas
• Can resize with excellent clarity
• Small file size
Raster Graphics
• Images are easily edited
• Realistic images, photographs
• Stored as pixels
• Pixelates when enlarged
• Large file size

52. Raster to Vector conversion

53. Editing Softwares
• Raster Programs
• Photoshop, Pixlr, Corel Photopaint, Gimp, Paint
• Vector Programs
• Illustrator, Indesign, Flash

54. Graphic file formats
MyImage.
… - PCX – PBM – TGA – TIFF – GIF – JPEG – PSD –
DXF - CGM – PNG – SVG – RAW – WPG – FITS –
BMP – PCD – RAS – TGA – BPS – EPS – PDF – PCT –
WBM – FITS – XBM – VFF – RIB – PCX – DMP – AVS
– IMG – ICO – JFIF – IFF – WMF - …

55. Graphic file formats
• Raster file extensions
• Png – portable network graphic
• Psd – Photoshop document
• Jpg/Jpeg – joint photographic experts group
• Gif – graphics interchange format
• Bmp – Bitmap
• TIFF – Tagged Image File Format
• Vector File Extensions
• Ai – Adobe Illustrator
• Svg – Scalable Vector Graphics
• Eps – Encapsulated Postscript
• Wmf – Windows Metafile

56. Lossy VS Lossless

57. Graphic file formats
• Lossless
• Png – Portable network graphic
• Psd – Photoshop document
• Bmp – Bitmap
• TIFF – Tagged Image File Format
• Gif – graphics interchange format
• Lossy
• Jpg/Jpeg – joint photographic experts group

58. Questions ?!

59. Thank You !