Slides from Toby Beresford's keynote speech at Social Media World Forum 2010 where he outlined how the social media machine has already taken over, how the Facebook stream works to bring you your most interesting personalised daily newspaper and how we need to stop seeing social media as a fad and to change our language accordingly. Read the text at: http://www.scribd.com/doc/28503030/The-Social-Media-Machine

2. Man versus machine

3. A highly sophisticated machine

4. Vote for the news on Digg

5. A history of machines Gutenberg's printing press

6. A modern comparison Pope Paul III and Rupert Murdoch

7. New and old technology coexist

8. A place for losers

9. 400 million 60 million

10. Fantasy worlds

11. Reality?

12. Real and virtual

13. Improbable journey

14. 200 million log in every day

15. Stream

16. A humble story

17. Friend filter

18. Brand filter

19. Content rank

20. Friend rank

21. Application Rank

22. Trained Behaviour

23. Ready to read

24. 2009 - real time

25. 2010 - location awareness

26. Payments 2011?

27. Tango – socially remixed

28. The power of social media