3. Leveraging the functionality and capabilities of mobile
1. Developing a Mobile Proposition
Section 3: Leveraging the functionality
and capabilities of mobile
MICHAEL NUCIFORO
Mobile Consultant, Innovator and Futurist
2. Section 3 – 11:35 to 12:10
Leveraging the functionality and capabilities of mobile
• Attendees will split into small groups, with each group examining a different set
of mobile capabilities, before discussing the potential applications of each
capability and how they can be leveraged in different financial organisations.
Wrap up from breakout session
• Presentations and feedback
• Key takeaway lessons from each group discussed
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3. Guidelines
• Please split into three groups
• 20 minutes to prepare
• Brainstorm opportunities to use mobile capabilities:
• What new user journeys can be delivered?
• What existing journeys can be augmented?
• How can you improve the experience?
• 5 minutes each to present
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5. Example proposition…
Jack, aged 56 Teacher - $40,000
“My friends and I all use Mobile banking but I can’t wait
until I can do more…”
Jack opens his new The app tells Jack the Jack buys the TV
Mobile app and takes price of the TV and using her debit card.
a photo of the TV he the current balance He shares the buy
wants to purchase. of his bank accounts. with his friends.
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6. Framework…
Customer
SCENARIO DISCOVER EXPLORE BUY/USE ENGAGE
Objective
Buying a TV Jack would like Jack uses AR to Jack reviews Jack buys the Jack takes a
to buy a new find his nearest the price of the TV using his photo of the TV
TV for his electronics TV and can also mobile wallet. and shares the
house. outlet. compare with purchase with
similar TV’s. He gets a push his friends
Jack takes a notification just online.
photo of the TV before he pays
he wants, or to advise him If his friends
scans a QR he is eligible for take advantage
code. free delivery. of the offer he
gets a discount
next time he
shops.
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