This is my first presentation which connect Social Media & Politics. Indian politicians are stilll reluctant to use social media. This is an attempt to showcase the power of social media vis a vis pros n cons.

1. Social Media & Politics
Naitik Vyas | naitik.vyas@ntikconsulting.com | 9892977200

2. Index –
 Type of Media
 What is happening to the world ?
 Time is for ?
 Define Social Media ?
 How do you converse online ?
 Why are we talking about ?
 Social Media & Politics- Pros & Cons
 Example of effective use – Modi Hangout & Obama
Election campaign
 Find out – Analytics
 Future of Social Media for Politics

3. Type Of Media
 Print Media
 Newspaper, Magazines, Newsletters, Brochure, Banner etc
 Electronic Media
 Television ,Radio ,Film etc
 Internet Media
 Blog, Twitter, Website,Youtube,Facebook etc…

4. WHATS HAPPENING TO THE WORLD??

5. TIME IS FOR :

6. What is Social Media?
 Social Media is People having conversation Online.
 Social Media is one that integrates Technology, Social
Interaction & the construction of words, pictures,
videos etc
 It is nothing but a Conversation Supported by
Online tools

7. How do you converse online ?
 Blog – Online Diary
 Chat -whats app, BBM etc
 Micro Blogs
 Social networks
 Social Bookmarks
 Photo & Video sharing sites
 Wikis
 Etc

8. WHY ARE WE TALKING ABOUT ???
Daily more than 65K videos – Youtube
More than 40 Lac Articles – Wikipedia
More than 20 Cr – Blogs – 73 % active online users read blog
1.5 million residents – Second life
Increase in subscribe of RSS feed
Average person is exposed to 3000 Ads / Day
Avg Online Friends – 53 /person
Many More …….

9. HOW Social Media affects Politics ??
 The PROS:
 Providing direct access to voters with targeted message.
 Forcing transparency and authenticity among leaders
 More ways for the people to get involved, share their views
and engage in dialogue.
 Voter has unprecedented access to politicians and
governments
 Once just voters, people are now active participants in the
democratic process
 Evens the playing field for candidates (deep pockets are less of
a factor now than “friends” and “followers”)
 Before social media: Daily TV address & Now: Daily VIDEO
address

10. HOW Social Media affects Politics ??
 The CONS:
 More participants through social media = more noise and
more polarization
 Partisanship is increasing and “turning off” much of the
electorate
 User-generated media is being used to sensationalize and
exaggerate the other side’s faults (often with misleading and
inaccurate facts)
 Reduction in face to face interaction at ground level with
Karyakarta’s
 Rising number of hyper-networked political minorities that
work to block action rather than find solutions
 Political gridlock at an all-time high

11. Ex: Narendra Modiji- Hangout Details
 Over 40,00,000 viewers of the Hangout including online and on prime time TV. The first time a
Hangout was beamed on Indian television channels.
 About 1,66,000 clicks generated on Shri Modi’s website http://www.narendramodi.in during on the
day of the Hangout.
 Over 70,000 tweets poured in from all over while the Hangout was in progress.
 #ModiHangout remained the top trending topic on Twitter and all cities Delhi, Mumbai,
Ahmedabad, Chennai, Bangalore and Hyderabad.
 Witnessed by people from 116 countries all across the world!
 First ever Hangout by a public leader with an international audience. President Obama and PM
Gilliard Hangouts were held for residents of their respective countries.
 Over 20,000 questions in total received through various mediums including Facebook,Twitter,You
Tube, Shri Modi’ website and special kiosks set up by Google.
 Biggest ever Google+ Hangout in India!
 Close to half a million visits on Shri Modi’s You Tube channel on the day of the Hangout with 3/4th of
the visits occurring during the Hangout itself.
 Over 6,000 comments on Google+ and You Tube during the time of the Hangout.
 Over 5,000 likes on Google+ and You Tube during the Hangout.
 During the Hangout campaign a 100% growth in subscribers of Shri Modi’s You Tube channel.

12. Example : 2011 Arab Spring
 People in several Arab countries Used FB and Twitter to
organize massive protests
 Egyptian government then blocked these sites so a group
of engineers from Google, Twitter and SayNow created
@Speak2Tweet, a speak-to-tweet service for protesters
in Egypt
 Social media has the power to topple governments!!

13. How Obama Used Social Media
 Created “Obama for America” – a small team of
dedicated staff that used social media to organize and
rally supporters
 Promoted universally-appealing concepts that weren’t
political but instead personal and community-oriented
 Adopted a transparent approach to communication and
made information readily accessible – shared a lot and
often
 Used social media sites to organize volunteers and get
people to encourage their friends to volunteer
 Gave people tools to create their own messages/activities
in support of the campaign

14. Obama’s YouTube Video
 Still the most popular political video of all time
(more than 25 million views since February 2008)

15. By the Numbers
 Obama Myspace friends outnumbered McCain’s by
5 to 1
 Obama Facebook Fans outnumbered McCain’s by
4 to 1
 Obama videos on YouTube outnumbered McCain’s
by 5 to 1
 Obama channel video views on YouTube
outnumbered McCain channel views by 9 to 1

16. Find Out ???
 How many candidates who used Facebook or youtube or
any social medium for their campaigns have lost in BMC
2012 election?
 How effective is to do the campaigning in social media
than in any other Media ?
 How many politicians have their Facebook page? If Yes
then how many subscribers are there? Active ??
 How many politicians have twitter account ? If yes then
how many are active ?
 Like press release , how many politician does blog
release?

17. Future Of Politics & Social Media???
Enterprise Social
Networking

18. Virtual Sampark – Features

19. Sample Screenshot

20.  THANK YOU