This document provides guidance on developing an effective social media strategy in 30 minutes per day. It recommends starting with defining objectives, audience, and integration across platforms. The strategy should be flexible and involve listening to audiences, engaging in conversations, and creating valuable profiles and content. Key tactics include using tools like RSS feeds, comments, and signposts for listening and joining conversations, as well as creating real and engaging profiles and content. The strategy also stresses measuring performance to evaluate effectiveness.

1. Social Media Done Right in Just 30 Minutes a Day #SM4NP

2. The Steps: Architect your successbuild for strength & Flexibilitymove inkeep it maintained

3. Step One: Architect your success

4. A social media strategy map helps your organization think through objectives, audience, content, strategy, tools, and measurement to support your organization’s communications and Internet strategy. Start with Strategy These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.

6. Audience

7. Integration

8. Tools and Tactics

9. MeasurementThese materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.

12. Organization Goal: Increase online ticket sales Social Media Goal: Increase online community actions by 25% in one season. These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.

14. Audience

15. Integration

16. Tools and Tactics

17. MeasurementThese materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.

18. Who must you reach with your social media efforts to meet your objective? Why this target group? Is this a target group identified in your organization’s communications plan? What do they know or believe about your organization or issue? What will resonate with them? What key points do you want to make with your audience? Audience

19. These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.

20. Step Two: BUILD for strength & Flexibility

22. Audience

23. Integration

24. Tools and Tactics

25. MeasurementThese materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.

26. One Way emailsearch engine ads Homebase Web Site AudienceObjective SocialListeningConversation Connecting An Integrated Strategy These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.

28. 100 Park Closures Imminent

29. 500 Facebook Fans

30. Mostly Direct Mail SupportsNew Strategy: Reach younger supporters to prepare for a ballot initiative to protect California parks. These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.

32. Facebook

34. Other Members

35. Prospects

36. Facebook Welcome Page

37. Fan Videos on YouTubeThese materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.

38. Integrated Looks & Message These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.

39. Step Three: Move in

41. Audience

42. Integration

43. Tools and Tactics

44. MeasurementThese materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.

45. listening

46. Listening with rss

47. Listening with rss

48. Listening with alerts

49. Listening with twitter

50. Listening dashboard

51. Listening dashboard

52. joining

53. Joining with comments

54. Joining with comments

55. Joining with signposts

56. creating

57. Creating profiles

58. Creating real profiles

59. Creating engaging profiles

60. Creating valuable profiles

61. Creating content

63. Audience

64. Integration

65. Tools and Tactics

69. John Haydon/Inbound Zombie: The Complete Facebook Guide For Small Non-Profits

70. BethKanter.org

71. Case Foundation: Social Media 101

73. Thank You! Holly Ross ED / NTEN holly@nten.org Twitter.com/ntenhross Facebook.com/nten.org