This document provides guidance on creating an effective Facebook fan page for donors. It recommends:
1) Creating a social media strategy map with objectives, audience, content plan, tools, and metrics. The objective should support organizational goals.
2) Building an integrated strategy across organizational communication channels with a focus on mission and values.
3) Tips for setting up and maintaining an effective Facebook page, including getting a vanity URL, designating multiple admins, adjusting settings, setting a landing tab, cross-promoting, asking questions, tagging people, using multimedia, and monitoring insights.
AFP: A Facebook Page your Fans Will Like (or Even Love!)
1. A Facebook Fan Page Your Donors Will Like (or Even Love!) Presentation Title Subtitle and date You may include your name, title and company information here. Holly Ross Executive Director, NTEN facebook.com/nten.org twitter.com/ntenhross
2. The Steps: Architect your successbuild for strength & Flexibilitymove inkeep it maintained
4. A social media strategy map helps your organization think through objectives, audience, content, strategy, tools, and measurement to support your organization’s communications and Internet strategy. Start with Strategy
11. Organization Goal: Increase online ticket sales Social Media Goal: Increase online community actions by 25% in one season. These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.
Here are some things to think about when building your strategy.In the conference materials I uploaded some worksheets to help you map out a strategy. These are also available on the WeAreMedia wiki.You’ll want to think about your:ObjectivesAudienceContentStrategyToolsHow you’ll measure successYou’ll want to think these through each time you embark on a specific campaign or experiment.
http://www.flickr.com/photos/climens/3911106012/
Now, restate your objective so it is “SMART” – SpecificMeasurableAttainableResult-FocusedTime-basedYou can use this method for large or small objectivesOutputs vs. Impact. Frequency of attendanceCuriosity to learn about the art formDepth of emotional responseQuality of social connections
Source: LEVERAGING SOCIAL MEDIA Understanding the Strategy and Putting it into PracticeFacilitated by Beth Kanter, Blogger and Co-Author, The Networked Nonprofit Hosted by Theatre Bay Area at the Contemporary Jewish Museum
Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/Need 25 likes. Go to http://facebook.com/username
Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/11) Have more than one administrator for your Page. Protect your organization by making sure that you have at least two staff as Admins for your Facebook Page. If a staff person or volunteer leaves, and there isn't a second person named as Page Admin, then you have essentially lost access to your Facebook Page and your hundreds/thousands of fans.
Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/11) Have more than one administrator for your Page. Protect your organization by making sure that you have at least two staff as Admins for your Facebook Page. If a staff person or volunteer leaves, and there isn't a second person named as Page Admin, then you have essentially lost access to your Facebook Page and your hundreds/thousands of fans.