1. Business Quiz Prelims
NSIT Quiz Fest
16 March 2013

2. Q1.
• David Goldberg is currently the CEO of SurveyMonkey. He was the
GM of Music at Yahoo! before becoming an entrepreneur-in-
residence at Benchmark Capital. In August 2001, Prior to founding
LAUNCH, Mr. Goldberg was Director of Marketing Strategy and New
Business Development at Capitol Records in Los Angeles, California
and before Capitol, Mr. Goldberg worked as a management
consultant at Bain & Co.
• Who is his more famous wife?

4. • Sheryl Sandberg

6. Q2*.
• Who was the man behind the ‘Irresistibubble’
ad campaign for the Nestle Aero chocolate?

8. • Salman Rushdie. He wrote Midnight’s Children
while working at Ogilvy.

9. Q3. ID.
• In a 2011 TechCrunch analysis of X, writer Rakesh
Agrawal likened its business model to
loansharking.
• “X is essentially holding a portfolio of loans
backed by the receivables of small businesses,"
he wrote. "If a business goes under, consumers
will come back to X for their money back. Unless
X is actually doing credit assessments on
businesses that it chooses to feature, this is a big
risk for X."

12. Q4.
• This legendary 74-year-old was nicknamed the “Napoleon of Wall
Street”.
• Among his varied business interests was the International
Mercantile Marine, the shipping combine that controlled Britain’s
White Star Line, owner of the Titanic. He attended the ship’s
launching in 1911 and had a personal suite on board with his own
private promenade deck and a bath equipped with specially
designed cigar holders. He was reportedly booked on the maiden
voyage but instead remained at the French resort of Aix to enjoy his
morning massages and sulfur baths.
• “Monetary losses amount to nothing in life,” he told a visiting New
York Times reporter days after the sinking. “It is the loss of life that
counts. It is that frightful death.”
• Who ?

14. Answer:
• JP Morgan

15. Q5.
• X shares its name with a line of organic skin
care products as well as a luxury resort, all
owned by the same holding company. A
favourite among Hollywood celebrities, it was
also mentioned in Agatha Christie’s Murder on
the Orient Express. In 2009, it launched the
advertisement campaign “X Roller Babies”,
which won a Gold Award at the London
International Awards 2009 for Best Visual
Effects.

17. • Evian

18. Q6.
• X was originally formulated in 1957 by General
Foods Corporation scientist William A.
Mitchell. Sales of X were poor until NASA used
it on John Glenn’s Mercury flight, and
subsequent Gemini missions. Since then it
has closely been associated with the US
manned spaceflight program. X?

20. Answer:
• Tang

21. Q7.
• X came into existence when the Duke of _________ instructed his
workers to make amendments on the standard 18th century design.
• X were at first made of leather. However, in 1852, Hiram
Hutchinson met Charles Goodyear, who had just invented
the vulcanization process for natural rubber. While Goodyear
decided to manufacture tyres, Hutchinson bought the patent to
manufacture ________ and moved to France to establish Y ("To the
Eagle") in 1853, to honour his home country. Y is credited with the
invention of the form as we know it today.
In a country where 95% of the population were working on fields
with wooden clogs as they had been for generations, the
introduction of the wholly water-proof X became an instant
success.

23. Answer:
• Wellington/Gum Boots

24. Q8. Which term ?
• This term was coined by Bud Tribble in 1981, who
claims that the term has its origins in Star Trek. It is
sometimes used as a derogatory remark to criticize
Apple's products.
• ________ is the idea that Steve Jobs is able to convince
people to believe almost anything with charisma,
bluster, exaggeration, and marketing. _______ is said
to distort an audience's sense of proportion or scale.
Small advances are applauded as breakthroughs
interesting developments become turning points, or
huge leaps forward.

26. Answer:
• Reality Distortion Field.

27. Q9.
• The Nickname of Everton Football Club is
believed to have come from the ______ that a
shop adjacent to their home ground sold,
including a particular product on match days.
The business near the ground named Mother
Noblett's ______ Shop which advertised and
sold _______, including the special Everton
______* on match days.
• What product am I talking about ?

29. Answer:
• Toffees - Everton F.C. – The Toffee-men
(Everton Mint)

30. Q10. Logo of?

32. Answer:

33. Q11. X & Y please.
• On 16 December 2009, X accepted a "challenge" from Y, a
rival and the owner of a fellow F1 newcomer racing team.
The losing team's boss (the team which finished lower at
the end of the season) would work on the winner's
company for a day dressed as a stewardess.
• X joked "The sexier the better. Our clients will be delighted
to be served by a Knight of the Realm, but knowing Y, the
real challenge will be to prevent him from asking our guests
'coffee, tea or me?' That would be scary.“
• Y lost the bet. However, the day of honoring the bet was
delayed several times (first because of Y breaking his leg,
then for unknown reasons), and Y did not participate. On
19 December 2012, X announced that Y would keep his
word on May 2013.

35. Answer: X – Tony Fernandes; Y –
Richard Branson

36. Q12.
• Australia is the only country where this brand does not operate under its
name as when this company began its Australia operations, it found out
that this name was already trademarked by a takeaway food shop
in Adelaide.
• As a result, the Australian franchisee, Jack Cowin, selected the "Hungry
Jack" brand name, one of the company’s parent’s US pancake mixture
products, and slightly changed the name to a possessive form by adding
an apostrophe "s" forming the new name Hungry Jack's.
• After the expiration of the trademark in the late 1990s, the group
unsuccessfully tried to introduce the brand to the continent. After losing a
lawsuit filed against it by Hungry Jack's ownership, the company ceded the
territory to its franchisee.
• Hungry Jack's is now the only X brand in Australia; with X only providing
administrative and advertising support to ensure a common marketing
scheme for the company and its products.
• X?

38. Answer:
• Burger King

39. Q13. X?
• It was founded in 1947 by Anthony T. Rossi in Bradenton, Florida.
• In 1947, Rossi settled in Palmetto, Florida, and began packing fruit
gift boxes and jars of sectioned fruit for salads under the name
Manatee River Packing Company. As the fruit segment business
grew, the company moved to a larger location in east Bradenton,
Florida, and changed its name to Fruit Industries. The ingredients
for the fresh fruit salads on the menu of New York’s famed Waldorf-
Astoria Hotel were supplied by Fruit Industries.
• In 1952, with a certain future business in mind Rossi purchased the
Grapefruit Canning Company in Bradenton. The new segment was
so successful that he discontinued production of fruit boxes. He
developed flash pasteurization in 1954 and X became the
company’s flagship product. In 1957, the company’s name was
changed to X Products, Inc. to reflect the growing appeal of the X
brand.

41. Answer:
• Tropicana

42. Q14*.
• _____________________, or _______ , is a multinational banking
group. It was formed in 1999 from the merger of two banks , both
of which in turn had previously amalgamated three important
banks in Spain, namely Banco de Bilbao, Banco de Vizcaya and the
state-owned Caja Postal de Ahorros, with other minor entities.
_____ is the7th largest financial institution in the Western world
with a market capitalization of over 61 billion Euros and the second
largest bank of its country. The bank has recently focused on
overseas expansion, and now operates in 40 countries. The bank
enjoys a dominant position in Spanish-speaking Latin American
countries. It also has a strong presence in southern European
countries, especially Portugal and Italy, and has expanded into
the United States and in Asia.

44. Answer:
• Banco Bilbao Vizcaya Argentaria (BBVA)

45. Q15*.
• In 1783, in Geneva, Switzerland, Jacob _______
independently developed a process of adding
carbonation to mineral water and ___________
was born.
• It includes a variety of carbonated
waters and ginger ales. Its drip marketing
campaign made heavy use of an onomatopoeia in
their commercials: “______.... ___________,"
after the sound of the gas escaping as one opens
the bottle.

47. Answer
• Schhhh…. Schweppes

48. Q16*.
• He runs a core business of bidis and tobacco
called Ceejay Tobacco and is widely known as
the 'Bidi King' of India. The company employs
60,000 people in various businesses including
real estate, finance, pharma, edible oil and
packaging and has a turnover of around Rs
400 crore. Who?

50. Answer:
• Praful Patel

51. Q17.
• In WW2, when there was an immense
shortage of spare parts and gasoline,
this man invented an automobile part
which when fitted in cars propelled
them with charcoal.
• He also designed and produced a Gas
plant, and ran a rubber retreading
factory.
• What started as a single man’s passion
soon became the business of the family.
What billion dollar business group did
he found?

53. Answer: TV Sundaram Iyengar, TVS and
Sons

54. Q18.
• The company traces its roots to the Schwarzchild &
Sulzberger company (later changed to Sulzberger &
Sons) based in NYC that operated meat packing plants
in New York, Chicago and Kansas City. Sulzberger
founded the Ashland Manufacturing Company in 1913
to use animal by-products from its slaughterhouses. In
1915, Thomas E. ______ , former president of
meatpacker Morris & Company, was appointed
President and renamed the company after himself.
Today, the company is headquartered in Chicago and is
a foreign subsidiary of a Finnish company.

56. Answer:
• Wilson Sporting Goods

57. Q19*.
• The name _____ became popular for
businesses by the 1920s, when alphabetized
business telephone directories such as the
Yellow Pages began to be widespread. There
were a flood of businesses named _____
(some of these still survive). For example,
early Sears catalogs contained a number of
products with the “_____" trademark,
including anvils, which are frequently used in
Warner Bros. cartoons. What?

59. Answer:
• Acme.

60. Q20. Id X and Y.
• X traces its roots to a textile manufacturing company established by Oliver
Chace in 1839 as the Valley Falls Company in Valley Falls, Rhode Island.
• In 1962, Y began buying stock in X after noticing a pattern in the price
direction of its stock whenever the company closed a mill. At this
time, X was run by Seabury Stanton.
• Eventually, Y acknowledged that the textile business was waning and the
company's financial situation was not going to improve.
• In 1964, Stanton made a verbal tender offer of $111⁄2 per share for the
company to buy back Y's shares. Y agreed to the deal. A few weeks later, Y
received the tender offer in writing, but the tender offer was for only
$113⁄8. Y later admitted that this lower, undercutting offer made him
angry. Instead of selling at the slightly lower price, Y decided to buy more
of the stock to take control of the company and fire Stanton (which he
did). However, this put Y in a situation where he was now majority owner
of a textile business that was failing.

62. Answer
• Berkshire Hathaway and Warren Buffet

63. Q21.
• The gentleman in the picture below lends his
name to a class of goods. Alfred
Marshall attributed this idea to him in his
book Principles of Economics. He first
proposed the paradox from his observations of
the purchasing habits of the Victorian era poor.
• “As Mr. X has pointed out, a rise in the price of
bread makes so large a drain on the resources
of the poorer labouring families and raises the
marginal utility of money to them so much that
they are forced to curtail their consumption of
meat and the more expensive farinaceous
foods: and, bread being still the cheapest food
which they can get and will take, they consume
more, and not less of it.”
• —Alfred Marshall, Principles of
Economics (1895 ed.)

65. • Giffen Goods