COMMUNICATING GREEN MARKETING

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My presentation on Green Communications for Plain Green 2010: http://plaingreen.org. For more information on me, go to http://www.nathanschock.com. The views contained in this presentation are my own and not necessarily those of my employer.

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COMMUNICATING GREEN NATHAN SCHOCK Plain Green – April 29, 2010

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COMMUNICATING GREEN MARKETING

1. COMMUNICATING GREEN NATHAN SCHOCK Plain Green – April 29, 2010

2. Director of public relations

3. Blogger

4. Tweeter

5. Bad marketing = business failure Image: TheTruthAbout..., Creative Commons, Flickr

6. What is green marketing?

7. This is…

8. … not green marketing* * Fortunately, this was just a rumor and the GM logo didn’t change

10. How do you make green normal?

11. Oh yeah, and we’re green too

12. Organizing…against dirty?

13. Protecting Planet Home

14.

15. Beyond Preposterous? Image: Art Not Oil

16. Is there grey area?

17. With Green, it’s different

18. All Marketers Are Liars Seth Godin was making a different point, but I like the picture

19. Telling little white lies

20. TerraChoice Environmental Marketing, Inc.

21.

22. Greener stuff is still stuff

23. Good Green Comms Must Be…

24.

25. … Consistent

26.

27. … spreadable The Gort Cloud, Richard Seireeni

28. QUESTIONS? www.nathanschock.com