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Chap 18 kotler report

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Ghie Santos
Ghie Santos
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Chapter 18: MANAGING MASS COMMUNICATION Noel C. Santos, M.D. Batch 8 MBAH, AGSB Coach J. De Ungria noelcsantos.blogspot.com
Mass Communication ,[object Object],[object Object],[object Object],noelcsantos.blogspot.com
Chapter Questions ,[object Object],[object Object],[object Object],[object Object],noelcsantos.blogspot.com
Four Mass Communication Tools - MARKETING ,[object Object],[object Object],[object Object],[object Object],noelcsantos.blogspot.com
Concept 1: ADVERTISING ,[object Object],noelcsantos.blogspot.com
ADVERTISING ,[object Object],[object Object],[object Object],[object Object],noelcsantos.blogspot.com
ADVERTISING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],noelcsantos,blogspot.com
ADVERTISING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],noelcsantos.blogspot.com
ADVERTISING ,[object Object],[object Object],[object Object],[object Object],[object Object],noelcsantos.blogspot.com
ADVERTISING ,[object Object],[object Object],[object Object],[object Object],noelcsantos.blogspot.com
ADVERTISING ,[object Object],[object Object],[object Object],[object Object],[object Object],[email_address]
Concept 3: Major Media Types ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],noelcsantos.blogspot.com
Media Type: INTERNET noelcsantos.blogspot.com
Choosing Among Major Media Types ,[object Object],[object Object],[object Object],[object Object],noelcsantos.blogspot.com
Place Advertising ,[object Object],[object Object],[object Object],[object Object],noelcsantos.blogspot.com
Measures of Audience Size ,[object Object],[object Object],[object Object],[object Object],noelcsantos.blogspot.com
Factors Affecting Timing Patterns ,[object Object],[object Object],[object Object],noelcsantos.blogspot.com
Media Schedule Patterns ,[object Object],[object Object],[object Object],[object Object],noelcsantos.blogspot.com
Evaluating Advertising Effectiveness (Measurement) ,[object Object],[object Object],[object Object],[object Object],[object Object],noelcsantos.blogspot.com
Concept 4: What is Sales Promotion? ,[object Object],[email_address]
Sales Promotion Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],noelcsantos.blogspot.com
Sales Promotion Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],noelcsantos.blogspot.com
Using Sales Promotions noelcsantos.blogspot.com Establish objectives Select tools Develop program Pretest Implement and control Evaluate results
SALES PROMOTION ,[object Object],[object Object],[object Object],[object Object],noelcsantos.blogspot.com
Concept 5: EVENTS and EXPERIENCES ,[object Object],[object Object],[object Object],[object Object],noelcsantos.blogspot.com
Why Sponsor? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],noelcsantos.blogspot.com
Ideal Events ,[object Object],[object Object],[object Object],[object Object],[object Object],noelcsantos.blogspot.com
Using Sponsored Events noelcsantos.blogspot.com Establish objectives Choose event opportunities Design program Implement and control Measure effectiveness
EVENTS AND EXPERIENCES ,[object Object],[object Object],[object Object],[object Object],noelcsantos.blogspot.com
Concept 6: PUBLIC RELATIONS Variety of programs to promote or protect a company’s image or its products noelcsantos.blogspot.com
Tasks Aided by Public Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],noelcsantos.blogspot.com
Public Relations Functions ,[object Object],[object Object],[object Object],[object Object],[object Object],noelcsantos.blogspot.com
Major Tools in Marketing PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],noelcsantos.blogspot.com
Steps in Marketing PR noelcsantos.blogspot.com Establish objectives Choose messages Choose vehicles Implement and control Measure effectiveness
PUBLIC RELATIONS ,[object Object],[object Object],[object Object],[object Object],noelcsantos.blogspot.com
Summary: Marketing Tools – Media noelcsantos.blogspot.com
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],noelcsantos.blogspot.com
Chapter 18: MANAGING MASS COMMUNICATION Noel C. Santos, M.D. Batch 8 MBAH, AGSB Coach J. De Ungria noelcsantos.blogspot.com

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Chap 18 kotler report

  • 1. Chapter 18: MANAGING MASS COMMUNICATION Noel C. Santos, M.D. Batch 8 MBAH, AGSB Coach J. De Ungria noelcsantos.blogspot.com
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Media Type: INTERNET noelcsantos.blogspot.com
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. Using Sales Promotions noelcsantos.blogspot.com Establish objectives Select tools Develop program Pretest Implement and control Evaluate results
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. Using Sponsored Events noelcsantos.blogspot.com Establish objectives Choose event opportunities Design program Implement and control Measure effectiveness
  • 29.
  • 30. Concept 6: PUBLIC RELATIONS Variety of programs to promote or protect a company’s image or its products noelcsantos.blogspot.com
  • 31.
  • 32.
  • 33.
  • 34. Steps in Marketing PR noelcsantos.blogspot.com Establish objectives Choose messages Choose vehicles Implement and control Measure effectiveness
  • 35.
  • 36. Summary: Marketing Tools – Media noelcsantos.blogspot.com
  • 37.
  • 38. Chapter 18: MANAGING MASS COMMUNICATION Noel C. Santos, M.D. Batch 8 MBAH, AGSB Coach J. De Ungria noelcsantos.blogspot.com