The document summarizes Nancy Richmond's presentation on the power of social media for career development. It outlines the major social media platforms of Facebook, LinkedIn, and Twitter, noting each's user base and how employers and job seekers can utilize them. It discusses challenges career centers face with limited resources and fast changing technology. The presentation promotes using social media to market career services, connect students and alumni, help students build professional brands online, and find jobs. It highlights Richmond's role in a career services technology meeting and a LinkedIn group for career professionals to share resources and ideas.

1. The Power of Social Media
Nancy Richmond
Middle East Career Development Conference
United Arab Emirates

2. Educator
Nancy Social
Career
Media
Counselor Richmond Strategist
Researcher

5. Social Media Landscape 2012

6. Big 3 Social Media

7. Facebook LinkedIn Twitter
500+ Million Users 100+ Million Users 200+ Million Users
Often used for Designed for Open access platform
personal interactions professional where 140 character
between friends and networking. messages can be read
family. by anyone.
Employers using Employers posting jobs, Employers use Twitter to
Facebook Corporate searching profiles and post job opportunities
Pages and Ads. using key words. and to connect with
potential employees.
Job seekers should Job seekers should Job seekers can follow
like a company to have a professional companies, look for job
follow updates and be profile and use LinkedIn opportunities and
aware of privacy for networking. network.
settings.
* Number of Users reported by Facebook, LinkedIn and Twitter as of Jan. 2012

12. Time

13. http://hootsuite.com

14. The Problem
1. Career
Centers have
limited
 Budgets/
Time/
Resources
2. Technology is
Changing
Rapidly
 How do we
keep up?

15. Are You an Active
Social Media User?
Learn By Doing!

16. Role of Social Media in
Career Centers
• Market career services and events to students
• Connect students with alums and companies
• Help students build a professional brand online
• Assist students in finding jobs using social media

17. Social Media &
Communication Specialist

18. Career Services Technology Meeting
Cool Tools & Topics
Time: 4-5 Minute
Presentations
Topics: Infographics,
Videos, Twitter, Measuring
Social Media (ROI), etc…
Twitter: #CSTM

19. • “Free” Online Community” on LinkedIn where career
professionals can share information, ideas and
resources about technology
• 1800+ LinkedIn group members across the globe

20. Global Online Conversation

21. Make Change a Reality!
 Become an ACTIVE LinkedIn group member
 Volunteer to be a special guest
 Help organize an online event
 Write a blog post
 Host a Twitter Chat
 Share information using social media
(#CCTF)
 Help expand our global efforts
 Open to all ideas and suggestions

22. Altruism

23. www.careercounselortechnology.com

24. n.richmond@neu.edu
@NancyRichmond
http://www.linkedin.com/in/nancyrichmond