2. Presented by
My background includes experience in non-profit
events, corporate engagements, new business
initiatives and general event marketing promotions.
These opportunities have allowed me to progress
quickly and explore a variety of different industries.
4. Presented by
70 CORPORATE
SPONSORS
3 BENEFITING
ORGANIZATIONS
4 FINALISTS
1 WINNER
THE PURPOSE:
SUPPORT
CHILDREN &
FAMILIES
BATTLING
CANCER
EVENT OVERVIEW
My Role:
Managed lines of
communication with
corporate sponsors
and their donation
information
Appointed as the
primary contact
person for the
Lombardi finalists
and their supporting
coaches
Coordinated the
production of event
collateral & worked
with directly
sponsors for their
event program
advertisement
5. Presented by
Above is a 2011 finalist, Jonathan Martin from Stanford University. Part of the Rotary Lombardi
tradition also includes an event hosted at local Houston YMCA for Y Youth Sports. My role was to
coordinate this with the facility and all participating parties. In addition, I was responsible for
managing the day-off event logistics.
EVENT OVERVIEW
6.
7. T3’s Mobile
Innovation Series:
Kick off event
San Francisco, CA
Hosted by:
T3,
PCMag, &
Netbiscuits
Featured panelists:
MMA
BabyCenter
CBS Interactive
JPMorgan Chase
EVENT OVERVIEW
My Role:
Lead coordinator,
and primary point of
contact for all
participants, guests,
and featured press
Project Manager
for the following:
Venue research
Mailchimp
Event materials
RSVP list
Mobile website
Video recordings
8. T3’s Mobile
Innovation Series:
New York, NY
Hosted by:
T3,
PCMag, &
Urban Airship
Featured
panelists:
UPS
AOL
PCMag
Urban Airship
EVENT OVERVIEW
My Role:
Lead coordinator,
and primary point of
contact for all
participants, guests,
and interested press
Project Manager
for the following:
Venue research
Eventbrite
Event materials
RSVP list
Video recordings
Press initiatives
9. Mobile continues to transform our
lives and our businesses, even as it
confounds marketers trying to take
advantage of its promise. We’re hell-
bent on making mobile work and
sharing our insights and knowledge.
Our “Business on the Move: How
Mobile is Changing the Game”
events—co-hosted by PCMag
Mobile—are provocative one-night
presentations designed to examine
mobile’s impact on the consumer
landscape, breakthrough technologies
and success stories.
Our mobile events kick off with a
cocktail reception that sets the tone
for an informal exploration of the
industry by experts already pushing
mobile frontiers. The reception
gives way to short presentations by
PCMag’s Sascha Segan and T3’s Ben
Gaddis, followed by a lively panel
discussion. Segan will touch on how
mobile is transforming our world and
specific industries. Gaddis will then
move the discussion into how we
plan, concept, develop and deliver
mobile marketing.
Moderator Dan Costa from PCMag
will then lead his panel of experts in
a discussion of how businesses are
using mobile. Joining Costa will be
Rachel Carawan, UPS; Jay Kirsch,
AOL; and Daisy Lai, Urban Airship.
#T3mobile
How Mobile is Changing the Game
Huge thanks to PCMag and
Urban Airship for their support
in helping us host events that
spawn insights and spark
conversations about the future
of mobile marketing.
Presented By:
T3 • PCMag • Urban Airship
Vice President, Innovation and Growth • T3
Ben’s focus is firmly set on the technology horizon, from
where he leads the agency’s growth and innovation
group into emerging applications and media strategies
for T3 clients. Ben’s technology bona fides were honed
crafting search and mobile marketing strategies, first at
Omnicom’s mobile marketing agency, ipsh, where he was
vice president and director of business development, and
at T:M Interactive, where he helped American Airlines
launch its first mobile initiative and developed enterprise-
level mobile strategies for Frito-Lay, Nokia and AT&T.
BEN
GADDIS
Lead Analyst • PCMag Mobile
Sascha has reviewed hundreds of cell phones, PDAs and
ancillary gadgets in nearly five years with the PCMag
Digital Network. He is also a columnist for PCMag.com
and speaks frequently in mass media on cell-phone-
related issues. His commentary has appeared on
FOX News, CNBC, CNN, various radio stations and in
newspapers from San Antonio, Texas, to Edmonton,
Alberta. In 2008, Segan won a Regional Gold award from
the American Society of Business Publication Editors for
his columns on PCMag.com; in 2007, he won a bronze
award from the Society of American Travel Writers for
an article on traveling with cell phones.
SASCHA
SEGAN
Mobile Technology Consultant • Urban Airship
Daisy currently manages Urban Airship’s agency
partnerships on the East Coast, drawing from several
years in the mobile industry with experience spanning
business development, mobile strategy and campaigns
and the full range of mobile messaging technologies,
including SMS, MMS, shortcodes and mobile push
messaging. In a complex and ever-changing industry,
she has led consulting engagements between wireless
carriers and companies from start-ups to Fortune 500
on how to create and execute innovative strategies that
effectively achieve business goals and drive profits.
DAISY
LAI
President, Business, Technology and
Entertainment Group • AOL Content Brands
Jay manages the Business, Technology and
Entertainment properties within AOL’s Content Brands
Group. His responsibilities include strategy, product
development, marketing and editorial management for
brands including AOL Autos, DailyFinance, Engadget,
TechCrunch and Moviefone, among others. Jay joined
AOL in November 2010. Prior to AOL, Jay was President
and CEO of Imaginova, a digital media and ecommerce
company that included businesses such as Space.com,
Orion Telescopes and Space News.
JAY
KIRSCH
Mobile Program Manager • UPS
Rachel has been with the interactive/digital team at
UPS since 2006, and has focused on mobile efforts
since 2009. Today, she is responsible for the overall user
experience and design of customer-facing mobile and
tablet properties. Along with keeping an install base of 3
million users happy, she also works with other functional
teams within the company to incorporate a mobile-first
approach into their respective efforts. She has lived in the
Atlanta area for 13 years, which practically qualifies her as
a Georgia native.
RACHEL
CARAWAN
Editor-in-Chief • PCMag.com,
SVP of Content • Ziff Davis
Dan oversees the editorial operations for PCMag.com,
Geek.com, ExtremeTech.com as well as PCMag’s network
of blogs, including AppScout and SecurityWatch. Dan
makes frequent appearances on local, national and
international news programs, including CNN, MSNBC,
FOX, ABC and NBC, where he shares his perspective on a
variety of technology trends. Prior to arriving at PCMag,
Dan was Editor of the CNET Fortune Technology Review,
managing editor at Workstationplanet.com and an
associate editor and columnist at Computer Shopper.
DAN
COSTA
Speakers
EVENT COLLATERAL
In addition to the event logistics, I coordinated the production of all event materials. These brochures
were prepared for the event attendees and featured the six panelist participants along with a quick
overview of the event. Since T3 is a full service agency, my responsibility was to work with the
creative, printing, and quality assurance groups to create the marketing collateral.
10. EVENT PARTICIPATION
Featured above, are representatives from brands who have contributed to the mobile transformation
in business and industries today. T3’s mobile events provoked important insights and provided
relevant knowledge to a forward thinking audience. From start to finish, my role was to ensure each
event was successful. Click here to view the panel discussion.
11.
12. 27 TEAMS
12 HOURS
67 DEVELOPERS
38 APIS
1 GOAL:
HACK FOR
CONVENIENCE
EVENT OVERVIEW
My Role:
Lead coordinator,
and primary point of
contact for all event
participants, guests,
and interested press
Project Manager
for the following:
Eventbrite
Event materials
RSVP list
Mobile website
Video recordings
Press coverage
Participant
coordination
13. PRESS COVERAGE
7-Eleven News Room and PR Newswire featured the SXSW Hackathon. This competition was open to
the public and allowed consumers to have the chance to create an original product. T3, the developer
of 7-Eleven’s 38 APIs, hosted this event at their Austin headquarters. Their partnership with 7-Eleven
allowed the agency to demonstrate how technology will consistently improve consumer’s lives.
14. EVENT RECAP
Click the above image to access a quick event recap on T3’s blog page and view a short video
overview of the 2013 SXSW event.
15.
16. 3 BOATS
3 KEGS
150 GUESTS
AUSTIN TOUR
LAND & LAKES
1 GOAL:
CELEBRATION
BOOZE CRUISE
EVENT OVERVIEW
My Role:
Lead coordinator,
and primary point of
contact for all event
participants, guests,
and interested press
Project Manager
for the following:
Eventbrite
Event materials
RSVP list
Press coverage
Participant
coordination
17. EVENT COLLATERAL
To celebrate the SXSW Hackathon competition, T3 hosted an additional SXSW event and rented out
three duck tour boats. The agency created all signage and event promotion materials. My role was to
coordinate the production and co-manage the event logistics. As the lead project manager, I helped
plan the event from beginning to end.
