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WHAT SETS THE BEST-IN-
CLASS APART?
5 BEST PRACTICES IN PLANNING
AND FORECASTING
Aberdeen’s Research
                                                        o   Aberdeen PACE Model
Methodology
                                                                Pressures
                                                                Actions
                                                                Capabilities
               Financial Planning,
                 Budgeting, and
                  Forecasting
                                                                Enablers
                Will the Economy
               Emerge? Will You?
                                                        o   Strategies and Tactics
        Planning, budgeting and forecasting lay the


                                                            KPIs – Usage and Specifics
        foundation for any effective business plan,
        but economic uncertainty can make it
        difficult to set clear goals and objectives.
        During volatile economic times, this is more
                                                        o
        critical than ever for success and survival.


                                                            Follow-up Surveys
        Are you able to adapt financial plans and
        budgets as conditions change? Are your
        finances accurate?                              o
        Each respondent who answers the survey
        will receive a complimentary full copy of the
        report containing this study's results (a
        $399 value). Individual responses will be
        kept strictly confidential and data will only
        be used in aggregate.
                                                            interviews


                                                                                         2
Top Pressures Year over Year
      Market volatility creates the need to                                             47%
                                                                                39%
  dynamically account for change ('agility')                                   37%

          Need to better align Planning /                                         41%
          Budgeting with corporate goals                                 29%


                                                                            34%               2010
     Corporate mandates for cost control                                   32%                2009
                                                                            34%
                                                                                              2008

    Current / past accuracy of the budget                          22%
                                                                     25%
negatively impacts corporate performance                                             42%

        Current processes are too long &                         21%
                                                                   24%
                        resource intensive                                  34%

                                              0%     10%     20%     30%       40%      50%
                                                   Percentage of Respondents
                                                                                                     3
Best-in-Class Criteria
      Definition of
                                              Mean Class Performance
      Maturity Class
     Best-in-Class:             102% overall budget accuracy*
        Top 20%                 99% forecast accuracy
      of aggregate              20% improvement in profitability year over year
   performance scorers          66% “always” finalize budget prior to the next fiscal year

   Industry Average:            92% overall budget accuracy*
       Middle 50%               89% forecast accuracy
       of aggregate             6% improvement in profitability year over year
   performance scorers          37% “always” finalize budget prior to the next fiscal year

        Laggard:                66% overall budget accuracy*
     Bottom 30%                 73% forecast accuracy
       of aggregate             8% decline in profitability year over year
   performance scorers          27% “always” finalize budget prior to the next fiscal year

*Ratio of actual to budget

                                                                                              4
How Do Companies Approach Financial Budgeting?

                                                   Best-in-Class   Industry Average   Laggard

                                 80%     71%
  Percent of Respondents n=171




                                 70%

                                 60%
                                                          50%
                                 50%             44%

                                 40%
                                 30%                                                     26%
                                                                                                  22%
                                 20%                                            14%

                                 10%
                                 0%
                                         Strategy drives budget                  Budget drives strategy




                                       For top performing companies, strategy drives budget
                                                                                                          5
Strategic Actions of Best-in-Class – Planning for the Year

                                        2010        2009

    Develop a formal planning / budgeting /                                      47%
             forecasting workflow process                                 40%

     Automate the process flows associated                                 41%
                   with the budget process                   20%

       Involve more decision-makers in the                               38%
  planning / budgeting / forecasting process                              40%

                                                            19%
                       Improve data quality
                                                                                   52%

 Develop a consolidated view of the process                 19%
  and the results, to be available on demand                       28%


                                               0%    10%   20%     30%   40%    50%    60%

                                                    Percentage of Respondents

                                                                                             6
Re-forecast Frequency
                                                                  Current Frequency       Desired Frequency

                                        45%

                                        40%                                                40%
   Percentage of Respondents, n = 171




                                        35%                                                       32%

                                        30%

                                        25%                                               26%
                                                            21%
                                        20%
                                                                                                     18%
                                                                                 17%
                                        15%
                                                            13%
                                        10%
                                                                                 9%
                                                                                                                5%
                                        5%
                                                   4%                                                                   2%
                                              1%                       1%
                                                                       1%                                  2%           0%
                                        0%
                                              Never       On       Daily    Weekly     Monthly Quarterly    Semi-   Annually
                                                        Demand                                             Annually

                                                                                                                               7
What Budgeting Methodology are Companies Using?

                                                              Best-in-Class     Industry Average   Laggard
 Percentage of Respondents, n = 171




                                      75%
                                                     59%63%

                                      50%      38%
                                                                                        28%
                                                                   22%                        20%22%
                                      25%                                14%                                 13%
                                                                               6%                                  7% 8%
                                      0%
                                             Budgets prepared        Zero-based       Performance Based     Driver-based
                                             based on historical  budgeting (start     Budgeting (PBB)      budgets (for
                                               data (Previous    with a clean slate /  (Result oriented   example: net new
                                               Year’s Actuals)   no historical data)     planning and     customers drives
                                                                                          budgeting)      customer service
                                                                                                               budget)


                                            Laggard companies are predominantly focused on historical data only
                                                                                                                             8
Enhanced Collaboration in Financial Planning,
Budgeting, and Forecasting Process
Percentage of Respondents, n = 171




                                                          Best-in-Class     Industry Average   Laggard
                                     75%
                                                                                                  50% 48%
                                     50%                                                                    39%
                                                                                34% 35%
                                              22%                         25%
                                     25%            14% 18%

                                     0%
                                                 Bottom-up                 Top-Down            Combination Top-down,
                                                                                                    Bottom-up




                                      Leading companies use a combination of top-down and bottom-up approach
                                                                                                                       9
Dynamic Planning Capabilities

                                                          Best-in-Class    Industry Average    Laggard
 Percentage of Respondents, n = 171




                                      80%
                                             66%
                                                                          59%                   61%
                                      60%
                                                    52%

                                                                                38%                   40%
                                      40%
                                                          32%
                                                                                      27%
                                                                                                            20%
                                      20%


                                       0%
                                             Ability to reforecast     Ability to perform       Ability to incorporate
                                            as market conditions       “what if” scenarios     business drivers into
                                                    change            and change analysis     the on-going forecasting
                                                                                                     process


                                                                                                                         10
Ability to Conduct “What if” Scenario Analysis
with Forecasting / Re-forecasting…
  100%
                                                        Yes , but selectively because it’s
                                                        entirely manual
                                                        Yes, some portion of the
   75%                                                  process is automated
               30%
                                                        Yes , it’s automated

   50%                          41%

               33%                             45%

   25%
                                22%
               20%
                                 9%            14%
    0%
           Best-in-Class   Industry Average   Laggard


More Best-in-Class companies have fully automated or semi-automated “what if” scenario
                     analysis capability with forecasts / re-forecasts                       11
Visibility Leads to Alignment of Goals

                                                      Best-In-Class     Industry Average      Laggard
 Percent of Respondents n=171




                                80%       68%
                                                                      58%
                                60%
                                                45%                                             45%
                                                                            38%
                                40%                                               30%                 33%
                                                      22%
                                20%                                                                         14%

                                0%
                                        Ability to integrate and    Able to drill down to      Able to perform multi-
                                      align sales forecasts with successive levels of detail dimensional reporting with
                                      overall business revenue       from summaries                   roll-ups
                                          and cost forecasts




                                                                                                                          12
Specialty Applications - Technologies Supporting the
Process
        Financial reporting and consolidation                                                  71%
                     (standalone) application                                  48%
                                                                26%

            Planning / budgeting / forecasting                                45%
                     (standalone) application                                43%
                                                          15%

Financial reporting and consolidation features                         37%
                                                                        38%
      of an ERP or other financial application                   27%

          Corporate / Enterprise Performance                       32%
                                                                26%
                    Management application              12%
                                                                               Best-in-Class
                                                                 27%           Industry Average
    Budgeting and forecasting features of an
                                                                 28%           Laggard
          ERP or other financial application             14%

                                                 0%       20%          40%          60%         80%

                                                      Percentage of Respondents, n = 171
                                                                                                      13

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WHAT SETS THE BEST-IN-CLASS APART? 5 BEST PRACTICES IN PLANNING AND FORECASTING

  • 1. WHAT SETS THE BEST-IN- CLASS APART? 5 BEST PRACTICES IN PLANNING AND FORECASTING
  • 2. Aberdeen’s Research o Aberdeen PACE Model Methodology  Pressures  Actions  Capabilities Financial Planning, Budgeting, and Forecasting  Enablers Will the Economy Emerge? Will You? o Strategies and Tactics Planning, budgeting and forecasting lay the KPIs – Usage and Specifics foundation for any effective business plan, but economic uncertainty can make it difficult to set clear goals and objectives. During volatile economic times, this is more o critical than ever for success and survival. Follow-up Surveys Are you able to adapt financial plans and budgets as conditions change? Are your finances accurate? o Each respondent who answers the survey will receive a complimentary full copy of the report containing this study's results (a $399 value). Individual responses will be kept strictly confidential and data will only be used in aggregate. interviews 2
  • 3. Top Pressures Year over Year Market volatility creates the need to 47% 39% dynamically account for change ('agility') 37% Need to better align Planning / 41% Budgeting with corporate goals 29% 34% 2010 Corporate mandates for cost control 32% 2009 34% 2008 Current / past accuracy of the budget 22% 25% negatively impacts corporate performance 42% Current processes are too long & 21% 24% resource intensive 34% 0% 10% 20% 30% 40% 50% Percentage of Respondents 3
  • 4. Best-in-Class Criteria Definition of Mean Class Performance Maturity Class Best-in-Class:  102% overall budget accuracy* Top 20%  99% forecast accuracy of aggregate  20% improvement in profitability year over year performance scorers  66% “always” finalize budget prior to the next fiscal year Industry Average:  92% overall budget accuracy* Middle 50%  89% forecast accuracy of aggregate  6% improvement in profitability year over year performance scorers  37% “always” finalize budget prior to the next fiscal year Laggard:  66% overall budget accuracy* Bottom 30%  73% forecast accuracy of aggregate  8% decline in profitability year over year performance scorers  27% “always” finalize budget prior to the next fiscal year *Ratio of actual to budget 4
  • 5. How Do Companies Approach Financial Budgeting? Best-in-Class Industry Average Laggard 80% 71% Percent of Respondents n=171 70% 60% 50% 50% 44% 40% 30% 26% 22% 20% 14% 10% 0% Strategy drives budget Budget drives strategy For top performing companies, strategy drives budget 5
  • 6. Strategic Actions of Best-in-Class – Planning for the Year 2010 2009 Develop a formal planning / budgeting / 47% forecasting workflow process 40% Automate the process flows associated 41% with the budget process 20% Involve more decision-makers in the 38% planning / budgeting / forecasting process 40% 19% Improve data quality 52% Develop a consolidated view of the process 19% and the results, to be available on demand 28% 0% 10% 20% 30% 40% 50% 60% Percentage of Respondents 6
  • 7. Re-forecast Frequency Current Frequency Desired Frequency 45% 40% 40% Percentage of Respondents, n = 171 35% 32% 30% 25% 26% 21% 20% 18% 17% 15% 13% 10% 9% 5% 5% 4% 2% 1% 1% 1% 2% 0% 0% Never On Daily Weekly Monthly Quarterly Semi- Annually Demand Annually 7
  • 8. What Budgeting Methodology are Companies Using? Best-in-Class Industry Average Laggard Percentage of Respondents, n = 171 75% 59%63% 50% 38% 28% 22% 20%22% 25% 14% 13% 6% 7% 8% 0% Budgets prepared Zero-based Performance Based Driver-based based on historical budgeting (start Budgeting (PBB) budgets (for data (Previous with a clean slate / (Result oriented example: net new Year’s Actuals) no historical data) planning and customers drives budgeting) customer service budget) Laggard companies are predominantly focused on historical data only 8
  • 9. Enhanced Collaboration in Financial Planning, Budgeting, and Forecasting Process Percentage of Respondents, n = 171 Best-in-Class Industry Average Laggard 75% 50% 48% 50% 39% 34% 35% 22% 25% 25% 14% 18% 0% Bottom-up Top-Down Combination Top-down, Bottom-up Leading companies use a combination of top-down and bottom-up approach 9
  • 10. Dynamic Planning Capabilities Best-in-Class Industry Average Laggard Percentage of Respondents, n = 171 80% 66% 59% 61% 60% 52% 38% 40% 40% 32% 27% 20% 20% 0% Ability to reforecast Ability to perform Ability to incorporate as market conditions “what if” scenarios business drivers into change and change analysis the on-going forecasting process 10
  • 11. Ability to Conduct “What if” Scenario Analysis with Forecasting / Re-forecasting… 100% Yes , but selectively because it’s entirely manual Yes, some portion of the 75% process is automated 30% Yes , it’s automated 50% 41% 33% 45% 25% 22% 20% 9% 14% 0% Best-in-Class Industry Average Laggard More Best-in-Class companies have fully automated or semi-automated “what if” scenario analysis capability with forecasts / re-forecasts 11
  • 12. Visibility Leads to Alignment of Goals Best-In-Class Industry Average Laggard Percent of Respondents n=171 80% 68% 58% 60% 45% 45% 38% 40% 30% 33% 22% 20% 14% 0% Ability to integrate and Able to drill down to Able to perform multi- align sales forecasts with successive levels of detail dimensional reporting with overall business revenue from summaries roll-ups and cost forecasts 12
  • 13. Specialty Applications - Technologies Supporting the Process Financial reporting and consolidation 71% (standalone) application 48% 26% Planning / budgeting / forecasting 45% (standalone) application 43% 15% Financial reporting and consolidation features 37% 38% of an ERP or other financial application 27% Corporate / Enterprise Performance 32% 26% Management application 12% Best-in-Class 27% Industry Average Budgeting and forecasting features of an 28% Laggard ERP or other financial application 14% 0% 20% 40% 60% 80% Percentage of Respondents, n = 171 13