Best Practices for Marketing Your Station Final
•Download as PPTX, PDF•
0 likes•1,222 views
We will share tips and tricks for maximizing your station's impact on each platform.
Recommended
Recommended
More Related Content
Similar to Best Practices for Marketing Your Station Final
Similar to Best Practices for Marketing Your Station Final (20)
More from Eric Athas
More from Eric Athas (20)
Recently uploaded
Recently uploaded (20)
Best Practices for Marketing Your Station Final
- 1. Best Practices for Marketing Your Station on Facebook, Twitter & LinkedIn March 7, 2013
- 3. previously on… using social media to promote your station • audience • goals • content • community
- 4. if you remembered only 3 things 1. not about you 2. has purpose 3. marathon
- 5. agenda • optimize platform • encourage engagement • measure effectiveness
- 6. optimize station facebook profile • vanity URL • cover photo • about section • milestones
- 7. searching for your station
- 8. WABE saw 30% increase with URL change
- 9. claim your vanity URL Go to www.facebook.com/username
- 10. cover photo – call to action
- 11. cover photo – specific initiative
- 12. cover photo – user generated
- 13. cover photo – user generated cont.
- 14. cover photo for your fans
- 15. about section
- 16. about MPR
- 18. facebook demographics Gender Age 0-24 Male 25-34 Female 35-44 (45+) Education Income < High School 0-25K High 25K -50K School 50K-100K Some 100K+ College
- 19. identify key influencers • active followers • news partners and community organizations • local personalities and public figures • station personalities and shows with pages
- 20. when should you engage on facebook • publish at least once a day, optimally 3-5 times a day • three biggest usage spikes occur weekdays at 11:00 AM, 3:00 PM and 8:00 PM EDT • wednesday at 3:00 PM EDT is biggest
- 21. what is the most engaging on facebook • photos & videos • local, quirky and relatable • questions • exclusive
- 23. measuring effectiveness on facebook • Volume • Reach • Engagement • Influence • Virality
- 25. optimize twitter profile • name • image • bio
- 26. what’s in a name on twitter?
- 27. a picture is worth 140 characters
- 28. bio: searchable and explanatory
- 29. twitter demographics Gender Age 0-24 Male 25-34 Female 35-44 45+ Education Income < High School 0-25K High 25-50K School 50-100K Some 100K+ College
- 30. identify key influencers • active re-tweeters • news partners and community organizations • local personalities and public figures • station personalities and shows who tweet
- 31. when should you engage on twitter? publish at least 3-5 times a day post early in the afternoon Monday – Thursday the half-life of a tweet is about 2.8 hours don’t overlook weekends
- 32. what is most engaging on twitter? • write headlines that get attention • put the link in the middle • have a personality and be of the moment
- 33. measuring effectiveness on twitter
- 35. Optimize linked In profile • name • profile • basics+
- 36. claim your name
- 38. give it some thought
- 39. go beyond the template
- 40. linkedIn demographics Gender Age 0-24 Male 25-34 Female 35-44 45+ Education Income < High School 0-25K High 25-50K School 50-100K Some 100K+ College
- 41. identify key influencers • participate in groups to identify active users • follow thought leaders in your field • use tools such as inmaps
- 42. when should you engage? • interact at least once a week • ask questions of your community • participate in existing conversations
- 43. your network
- 44. what is the most engaging on LinkedIn • searchable and informative descriptions • join or create group(s) • use tools
- 45. measuring effectiveness on LinkedIn
- 46. klout
- 47. peer index
- 48. Facebook Group [private] NPR Member Station Marketers LinkedIn Group [private] NPR Member Station Marketers
- 49. questions? @eskapepod kpodbielski@npr.org
Editor's Notes
- Your NPR Digital Services Editorial team.
- You want to show the most current version of your brand to your audience so they have a sense of who you are and what you do.
- Jason Parker from WABE changed their Facebook url from wabenews90.1 to justwabe. He says “That has been nothing but good for us, expanding the reach of the Facebook page has been huge in engaging audience.Fans have grown about 30% since the change was made, and all the engagement stats are moving up rapidly.”
- http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx
- http://www.pamorama.net/2012/08/05/Facebook-twitter-YouTube-strategic-marketing-best-practices/#axzz2CtdBfrds
- Mashable bit.ly study
- If you haven’t already done this, get on LinkedIn and grab your name and your company name. Edit the URL on your profile so it reads with your actual name.If you leave what LinkedIn automatically does for you there will be lots of extra numbers and characters which confuse people.
- When you reach out to people, modify the generic invitation text and tell the person why you are reaching out.
- Identify influencers in your industry. ‘Like’, follow, and share their content whenever it’s relevant to your brand or message, and interact with them whenever possible.
- http://linkedintobusiness.com/roi-and-measuring-your-LinkedIn-presence/