3. Overview
• What is Social Media?
• Functions of Common Tools:
o Blogging
o Facebook
o Twitter
o YouTube
• How can these tools advance our goals?
• Next Steps: How Can I get started?
4. What is Social Media?
• Content Sharing
• Community Engagement
• A Marketing Opportunity
5. Imagine that you magically
know everything about social
media, and can maximize its
potential as you see fit.
Presents
What would you What benefits
do for your Social Media 101
would your
organization? organization see in
the long term?
10. Q: How can these tools advance
our nonprofit goals?
Presents
Social Media 101
11. Share Your Organization's Story
Create content that is compelling in a creative way to elicit an
emotional connection to get people to respond and talk
Facebook
•Allows use of text, imagery, and video
YouTube
•Videos that house PSAs, case studies, etc.
Blogging
• Post unique content and discuss issues related to your
organization
12. Recruit Volunteers
Engage participants in meaningful dialogue with the community
Facebook
•Readers interact with content through "share" and
recommended post
Twitter
•Bring your target demographics in discussion with one
another
Blogging
•Use to expand support from your readers
13. Fundraising
Engage your potential donors
Facebook
•Create an "Event" to drive attendance
•Timeline feature allows for users to "pin" important post
to the top of their fan page (useful for promoting events)
YouTube
•Live streaming
•Donate button
Twitter
•Promote fundraising events
•Provide direct links to your donate page
14. How can I get started?
Turning Knowledge Into Action
-Establish a reasonable goal
-Find the right social media tool
Presents
-Create accountability
Social Media 101
-Make social media a habit
15. Figure Out Your Organization's
Social Media Goals
-What is it about your organization that you would like to
share the most with the community?
-What new opportunities could this potentially open for
your organization?
-How might social media benefit existing operation in
your opportunity?
16. Choose the Tool that will Work
Best for Your Organization
Identify which Social Media Tools can be used to establish this
goal.
Start with one of these tools and make a commitment to signing
up for it as an organization.
• Keep your commitment simple so that you will be able to stick with it and build on it later.
Find out what similar organizations in your community are
doing with this tool.
• Finding a role model organization or page that you can look at to get ideas is a great way
to establish a social media methodology that works.
17. Determine Who will Update Your Content
Find someone at your organization that can be held
accountable for following through with your goal.
• Creating accountability will greatly increase the chance of this new initiative sticking.
Make a commitment to spending 1 hour a week for getting
acquainted with the service.
• 1 hour a week is a goal that is achievable. It is important to start with a goal that is
sustainable and can be built upon later. This is best split up into 3x20 minute sessions.
Find a time during the week that you will be able to fit this
activity in with the smallest chance of interruption.
• Creating habits are the best way to keeping committed to an action or goal. Finding a
routine which social media practice can fit into is the best way establish a habit.
18. Take the 30 Day Challenge!
-Commit to 30 days
-Start Simple
-Make it at the same time
(like after lunch)
-Get an associate to support you.
-Visualize your goal and why this is important
for your organization.
19. We can help you further
For info on:
• Future workshops on technological applications,
social media methods, and other topics
• Participating in a free tech assessment of your
nonprofit
Email us: vistatech@501Commons.org
20. Any questions?
Is that it?!
photo by http://www.flickr.com/photos/plasticrevolver/164351244/
21. Resources
• YouTube for Good - Step by step guide specific to nonprofits
• NTEN's Reports on mobile and social media
• 501 Commons' Knowledge Center for past tech Brown Bag
presentations
• For other nonprofit events please check out our events page
on the 501 Commons website
