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Facebook 101

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501 Commons
501 Commons

This presentation focuses on breaking down Facebook Insights to help your nonprofit measure engagement and 5 tactics for increasing interaction on Facebook.

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Facebook 101 a brown bag presentation
NPower Northwest • Vision – A thriving community with high performing nonprofits. • Mission – To strengthen the nonprofit sector by catalyzing innovation and driving adoption of technology solutions.
Road Map and Introductions 1. Facebook Demographics 2. Top 5 Facebook Tactics 3. Facebook Insights: What’s up with all those numbers!
Facebook Demographics: Age Source: Pew Research Center
Facebook Demographics: Gender Source: Pew Research Center
Facebook Demographics: Frequency of Use Source: Pew Research Center
Nonprofits & Facebook 98% of Nonprofits* are using Facebook Results based on 3,522 respondents to NTEN’s 2012 Nonprofit Social Network Survey
Nonprofits & Facebook Source: Nonprofitmarketingguide.com/2012trends
Top Five Facebook Tactics 1. Create a fully functional page Profile Cover Picture Photo Milestones About Section
Top Five Facebook Tactics 2. Ask questions / Elicit feedback
Top Five Facebook Tactics 3. Pictures speak louder than words
Top Five Facebook Tactics 4. Be Responsive • Customer Service matters • People love recognition
Top Five Facebook Tactics 5. Don't be afraid to re-share interesting content Where Seattle Tilth Saw it Content Creator Stats on Seattle Tilth’s specific post
Questions?
Facebook Insights: Edgerank via The Nonprofit Facebook Guy
Facebook Insights: Overview People who have Total number of all the Number of people who have clicked the like button friends that all your fans interacted with your page on your page have during the previous 7 days Number of people who saw seen ANY content associated with your Page over the previous 7 days
Facebook Insights: Page Posts Number of people who clicked on some part of your post Number of people who talked about your post divided by the number of people who saw it
Thank You Abby Nafziger AmeriCorps VISTA abbyn@npowernw.org | @abbynaf NPower Northwest Website: www.npowernw.org Facebook: www.facebook.com/npowernw Twitter: @npowernw

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Facebook 101

  • 1. Facebook 101 a brown bag presentation
  • 2. NPower Northwest • Vision – A thriving community with high performing nonprofits. • Mission – To strengthen the nonprofit sector by catalyzing innovation and driving adoption of technology solutions.
  • 3. Road Map and Introductions 1. Facebook Demographics 2. Top 5 Facebook Tactics 3. Facebook Insights: What’s up with all those numbers!
  • 4. Facebook Demographics: Age Source: Pew Research Center
  • 5. Facebook Demographics: Gender Source: Pew Research Center
  • 6. Facebook Demographics: Frequency of Use Source: Pew Research Center
  • 7. Nonprofits & Facebook 98% of Nonprofits* are using Facebook Results based on 3,522 respondents to NTEN’s 2012 Nonprofit Social Network Survey
  • 8. Nonprofits & Facebook Source: Nonprofitmarketingguide.com/2012trends
  • 9. Top Five Facebook Tactics 1. Create a fully functional page Profile Cover Picture Photo Milestones About Section
  • 10. Top Five Facebook Tactics 2. Ask questions / Elicit feedback
  • 11. Top Five Facebook Tactics 3. Pictures speak louder than words
  • 12. Top Five Facebook Tactics 4. Be Responsive • Customer Service matters • People love recognition
  • 13. Top Five Facebook Tactics 5. Don't be afraid to re-share interesting content Where Seattle Tilth Saw it Content Creator Stats on Seattle Tilth’s specific post
  • 15. Facebook Insights: Edgerank via The Nonprofit Facebook Guy
  • 16. Facebook Insights: Overview People who have Total number of all the Number of people who have clicked the like button friends that all your fans interacted with your page on your page have during the previous 7 days Number of people who saw seen ANY content associated with your Page over the previous 7 days
  • 17. Facebook Insights: Page Posts Number of people who clicked on some part of your post Number of people who talked about your post divided by the number of people who saw it
  • 18. Thank You Abby Nafziger AmeriCorps VISTA abbyn@npowernw.org | @abbynaf NPower Northwest Website: www.npowernw.org Facebook: www.facebook.com/npowernw Twitter: @npowernw