1. Social Media 301
Keeping Momentum
For Audio 866.740.1260 Access Code 9577700

2. Road Map
• Finding Efficiency
• RO“I”
• Keep Evolving
• Q&A

3. NPower Northwest
• Vision
– A thriving community with high performing
nonprofits.
• Mission
– To strengthen the nonprofit sector by catalyzing
innovation and driving adoption of technology
solutions.

4. Introductions
Presenter
Ash Shepherd
Project Strategist
NPower Northwest
Moderator
Mandi Moshay
Community Engagement Coordinator
NPower Northwest

5. Technology Waiter
“How am I suppose to do all of
this, I already don’t have enough time to do my job(s)?”
~Previous Participant~
I provide the menu and
recommendations
…
You pick a couple items to try
and go from there

6. Don’t Overeat the Technology

7. Poll
• What do you think you already do well

8. Poll
• What do you struggle with the most?

10. Get A Routine
Image Credit: justjared.buzznet.com

11. Get A Routine | Listen (RSS)

12. Get A Routine | Listen (Alerts)
Google searches and send you emails when it finds
what you need

13. Get A Routine | Engage Yourself
If you want people to join your community you
should be active in theirs as well

14. Get A Routine | Schedule
Get ready now…goes out later.

15. Get A Routine | Editorial Calendar

16. Get A Routine | Editorial Calendar
Promote
Event
Follow-Up

17. Get A Routine | Monitor
Let the technology work for you
Desktop Alerts via
Tweetdeck

18. Understand Your Tools
About using well, not using a lot

20. Return on “I”nvestment
What’s In It For Me

21. Return on Engagement
What’s the result of “US”
Image Credit: Anirudh Koul on Flickr

22. Engagement is the starting line…
…Not the finish line
Image Credit: tharrin on Flickr

23. Dropping from 30,000
Image Credit: The US Army on Flickr

24. The Funnel
Source: Debra Askanase with CommunityOrganizer20.com

25. Source: Debra Askanase with CommunityOrganizer20.com

26. Measuring Engagement | Participation
Participation
• Comments
• Shares
• Likes

27. Measuring Engagement | Authority
Authority
• Linked to by others
• Website traffic from other sources
• Requests to repost/guest post

28. Measuring Engagement | Influence
Tools for analysis
But remember…

29. Measuring Engagement | Influence
Real influence has a context…
And that context is action

30. Measuring Engagement | Sentiment
How do people feel about you
Image Credit: dissociatedpress.com

31. Questions

33. Solicit User Content
Volunteers submit at events

34. Solicit User Content
Focus on asking questions

35. “We Are The Champions…”
Know and use your “Champions”
Engaged with You Large Communities

36. It’s All About Who “They” know
Know and use your “Influencers”

37. Give Credit

38. Share Impact

40. “It is not the strongest of the species that
survives, nor the most intelligent that survives.
It is the one that is the most adaptable to
change.”
~Charles Darwin~
(adjustments by me)

41. Launch & Learn
“You learn nothing with plans on a conference table”
~Dave Boyce | CEO, Fundly~

42. Launch & Learn
Roll out in phases
Practice makes better (don’t even worry about perfect)
Source: Dave Boyce: Social Fundraising 101: How to Jump Start your Social Fundraising

43. Adapt & Grow
Remember to evaluate, learn and
feed that back into your goals
Analysis Goal
Implement Strategy
Tactics
Image Credit: looking4poetry on Flickr

44. Find Good Curators
Trust them to filter the noise

45. Observe & Learn From Others

46. • Poll: Next Priority Step

47. Take Aways
• Start with goals and come back to them
• Building good habits improves results
• Don’t look for perfect, just better
Analysis Goals
• There is no finish line
Tools Strategy
Tactic

48. Social Media Webinar Series
What It Is & Why It Is Important
Getting Started

49. Thank You
Ash Shepherd
Project Strategist
ashs@npowernw.org
Twitter: @NPTech_Ash
NPower Northwest
Website: www.npowernw.org
Facebook: www.facebook.com/npowernw
Twitter: @npowernw