1. The document discusses several issues facing the news media industry in the digital age, including how news is distributed through various platforms and the challenges of generating revenue as distribution methods change.
2. It examines topics like bundling and unbundling of content, how consumers access news through single or multi-homing, and the relationship between willingness to pay and different business models.
3. The document also explores using intermedia currencies like a digital version of Microsoft Office as a way for news publishers to earn income in the changing media landscape.
24. • Robert Thomson, Managing Editor of “Wall Street
Journal:
• “You have to make a distinction between
general newspapers, where you’re seeing
creative destruction digitally compressed and
a commoditization of content. And that’s why
people aren’t paying, because they can’t make
a distinction.” (“Charlie Rose Show”, 2009 2
11 )
•
.
• : www.wsj.com ; www.ft.com
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