1. Specialist form of AdvertisingSpecialist form of Advertising
Novrita Widiyastuti, S.SosNovrita Widiyastuti, S.Sos

2. B2B AdvertisingB2B Advertising
 There is a whole range of products, services andThere is a whole range of products, services and
supplies that a company needs in order tosupplies that a company needs in order to
operate as a commercial organisationoperate as a commercial organisation
 There are usually a number of people within anThere are usually a number of people within an
organisation who influence, or have the power toorganisation who influence, or have the power to
specify, the purchase of such products andspecify, the purchase of such products and
services.services.
 Obviously the advertising needed to convince anObviously the advertising needed to convince an
expert audience, they have to explain theexpert audience, they have to explain the
benefits and advantages of the product orbenefits and advantages of the product or
serviceservice

4. Industrial and Technical AdIndustrial and Technical Ad
 Manufacturing and process companies areManufacturing and process companies are
becoming highly sophisticated and so need tobecoming highly sophisticated and so need to
purchase a wide range of equipment andpurchase a wide range of equipment and
materialsmaterials
 The products include not only raw materials andThe products include not only raw materials and
machinery but also control and monitoringmachinery but also control and monitoring
equipment and systems, ranging from simpleequipment and systems, ranging from simple
instruments to computer assisted design,instruments to computer assisted design,
engineering and manufacturing systemsengineering and manufacturing systems

6. High Technology AdHigh Technology Ad
 Specialist sector advertising offers highSpecialist sector advertising offers high
technology products, sophisticatedtechnology products, sophisticated
electronic components,electronic components,
telecommunication system, to differenttelecommunication system, to different
types of business sectortypes of business sector

8. Pharmaceuticals/healthcare AdPharmaceuticals/healthcare Ad
 The marketing of pharmaceuticals andThe marketing of pharmaceuticals and
healthcare products operates at three levels:healthcare products operates at three levels:
over-the-counter (OTC) products, products thatover-the-counter (OTC) products, products that
can be bought on the advice of the pharmacistcan be bought on the advice of the pharmacist
(P) and prescription-only medicines (POMs)(P) and prescription-only medicines (POMs)
 OTC products can be advertised to generalOTC products can be advertised to general
public and now include medicines that wouldpublic and now include medicines that would
have previously been prescribed by a doctorhave previously been prescribed by a doctor

9. Financial AdFinancial Ad
 Is used to inform the public about theIs used to inform the public about the
company’s performance and potentialcompany’s performance and potential