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Online Reputation Management: an Intro by Mike McTaggart of NovelProjects
- 1. Are you “Google-able”? Managing your Online Reputation August 18th, 2010 Mike McTaggart Senior Solutions Consultant mike@novelprojects.com
- 3. How are you PERCEIVED online?
- 4. VOTE!
- 7. If you don’t, contact the webmaster or original publisher
- 8. If they won’t remove, can they update?
- 9. After removal / update, go to Google
- 10. Request re-index of URL
- 12. Publish new (flattering) photos
- 15. Tips & Tricks: Check your Privacy Settings – What is PUBLIC? EVERYTHING? Check your GROUPS – and leave any that betray the image you’re trying to portray. Option: Create a second “professional” account, or a public company FAN PAGE. Business pages on Facebook are FREE. Facebook advertising allows very narrow targeting. Can be highly effective for service companies, such as photographers. If you advertise on Facebook – what is the call to action for your friends?
- 16. Tips & Tricks: Check your Public Profile Settings – Create your URL and select FULL VIEW. Complete your Profile – achieve 100% profile completeness. Get creative with your Headline. Ask and answer questions. Edit your “Websites” – select “Other:” and use key phrases!
- 17. Tips & Tricks: Set up your FREE PROFILE: www.google.com/profiles Use links in your “About me” section! and use key phrases! Edit your “Websites” – be sure you link your other profile pages.
- 18. Tips & Tricks: more profiles Set up additional FREE PROFILES at sites with strong search engine presence: http://www.zoominfo.com create free profile, or claim existing contact info http://inside919.ning.com create free profile, must have 919 area code http://www.jigsaw.com create free profile, or claim existing contact info http://www.scribd.com create free profile, upload your CV, presentations, etc. http://www.slideshare.com create free profile, upload presentations, etc.
- 19. Tips & Tricks: more content Once your profiles (or website) are set up, you need to PROMOTE! Blog – or at least comment on others’ blogs. Add a link to your signature – use key phrases and tags! Think of it as leaving “digital breadcrumbs” Remember the ground rules! Target industry publications – can you write for them, or “guest blog”? Publish your work – and make it sharable. Don’t always toot your own horn - Get others to comment about YOU! Direct – ask people to post recommendations, links, events Indirect – “Golden Rule of Social Networking” – Tweet, comment, and “Like” unto others…
- 20. Are you “Google-able”? Managing your Online Reputation August 18th, 2010 Mike McTaggart Senior Solutions Consultant mike@novelprojects.com