Gravy is a hyper-local events discovery platform that aggregates over 10,000 event sources nationwide and analyzes over 100,000 events daily to provide comprehensive and accurate event information to over 23 million users. Gravy users access the platform mostly via mobile apps and websites to discover local events like live music, sports, arts, and more happening near them. Gravy sees the most growth potential in expanding its reach internationally while continuing to serve users across the United States. The document outlines several advertising options on Gravy including promoted listings, sponsored emails, and customized sponsored channels that allow advertisers to promote events and local offers to Gravy's large audience.

1. Gravy Media Kit
Connecting Millions of People with What’s Going On, Everyday.
®

2. FindGravy.com | Team@FindGravy.com
®
Hyper-Local. Nationwide.
• Gravy is an innovative way to discover what’s going on
Everyday millions of people relay on Gravy to discover local:
Live Music
Sporting Events
Happy Hours
Professional
Events
Seasonal
Events
Experiential
Events
Art Exhibits &
Performances
Movie Premieres
• Gravy is the most comprehensive & accurate source for events
Gravy aggregates over 10,000+ sources nationwide (including user and brand submitted events) &
analyzes over 100,000+ events daily, appending meta-data and geo-encoding.
• Gravy reaches people locally at a nationwide scale
People trust Gravy to discover events going on near where they live, work and play. This allows
Gravy to target people locally, at a nationwide scale.
• Gravy’s popularity
Gravy currently reaches over 23 million unique people nationwide through the Gravy’s native iOS &
Android apps, Web presence (optimized for Standard, Tablet & Mobile Web), & Publisher Network.

3. FindGravy.com | Team@FindGravy.com
®
Gravy’s Audience
Active people who live out loud love Gravy
How They Access Gravy
Gravy’s Traffic
• 75% access Gravy via
mobile & 25% via desktop
• 55% access Gravy on more
Traffic to Gravy’s Events increased by 10x to reaching over 23 million people, nationwide.
Though Gravy has the potential to become an international platform, it is currently only
available in the United States.
than 1 platform
Gravy’s Growth (Reach by Quarter)
20,000,000
Serving all U.S.
DMAs, cities & towns
including
10,000,000
New York, NY
30,000,000
Washington D.C.
0
Q2 2012
Q3 2012
Q4 2012
Q1 2013
Q2 2013
Q3 2013
Houston, TX
Gravy Demographics
Gender
Female 54%
Male
46%
Age
13-17
18-24
25-34
35-44
45-54
55+
18%
16%
37%
29%
10%
4%
Education
No College
College
Grad School
Chicago, IL
39%
37%
24%
Household Income
$0-$30k
19%
$30-$60k
31%
$60-$100k
38%
$100k+
12%
Nielsen Prizm Profiles:
Young Influentials
Suburban, Midscale Income
No Children, Rent Home
White, Black, Asian, Hispanic Mix
White Picket Fences
Second City, Upper Mid Income
Have Children, Own Home
White, Black, Asian, Hispanic Mix
Miami, FL
Atlanta, GA
Los Angeles, CA
Boston, MA
Dallas, TX
Fairbanks, AK
Hamlet, NC

4. FindGravy.com | Team@FindGravy.com
®
Experience Soccer 360
Own a country’s soccer fan community
Experience 360 Details:
Experience 360 is great for:
Branding
Engagement
Online &
Offline CTA
Wide Skyscraper
• Hyperlocally Geo-Targeted
Viewing Parties
• 100% Brand Share of Voice
• Engage socially & develop
relationships with zealots
Key Experience 360
Metrics:
Large Rectangle
Social
• 3MM+ US Hispanics
Reached
• 350 Viewing parties
• 250k social media mentions
• 58k brand mentions
Creative assets needed:
• Wide banner placements
• Other creative is based on
the program

5. FindGravy.com | Team@FindGravy.com
®
Promoted Listings
Reach Gravy’s Info-Hungry Users
Promoted Listing Details:
Promoted Listings are great for:
•
•
•
•
Promoting
Events
Drive to Store
In-Store
Offers
Hyperlocally Geo-Targeted
Drive to Store Tracking
Promote Events
Targeted geo-Fence
reminders and notifications
Key Promoted Listings
Metrics:
Web View
(image & text
auto-resizes)
App
View
App
Detail
View
• 3MM+ Impressions
Nationwide
• 150% increase in event
attendance/offer
engagement
• 80% of in-store revenue
goals achieved within 1st
week
Creative assets needed:
•
•
•
•
•
•
Image
Title
Description
Direct to link
Venue Name & Address
Event Time & Date

6. FindGravy.com | Team@FindGravy.com
®
Sponsored Emails
Reach Gravy’s Info-Hungry Users
Sponsored Email Details:
Sponsored Emails are great for:
Branding
Engagement
Digital
Conversion
•
•
•
•
Hyperlocally Geo-Targeted
100% Share of Voice Option
Editoral Look & Feel
Drive Users to 3rd Party
Website or Into Gravy
Placement
Key Sponsored Email
Metrics:
600x300
600x800
• 23MM+ Nationwide Reach
• 19% Avg. Open Rate
• 3% Avg. Click Through Rate
Creative assets needed:
•
•
•
•
Image
Header Copy
Body Copy
Call to Action Link

7. FindGravy.com | Team@FindGravy.com
®
Sponsored Channels
Provide tailored events that supports your brand’s message
Sponsored Channels are great for:
Branding
Engagement
App
Channel
View
Custom
Icon
In-Store
Offers
Sponsored Channel
Details:
• Hyperlocally Geo-Targeted
• Digitally curated collection of
events
• Theme of channel / audience
target determined by 3M
• Events pulled in & filtered by
Gravy
Key Sponsored Channel
Metrics:
• 13MM+ Impressions
Nationwide
• 50% increase in brand
affinity
Creative assets needed:
• Icon
• Title
• Criteria for Included /
Excluded Events

8. Contact Us
Gravy
1601 Village Market Blvd. Suite 205, Leesburg VA 20175
email: Team@FindGravy.com
phone: 703.840.8850
Gravy.FindGravy.com
™