1. Small Business
Marketing and the
Internet
Dakota Hudson
MGMT306

2. Overview
Internet based advertising is the fastest growing market due to the
explosive growth and amount of time that people spend online.
Marshall Networking Inc. should transition to Internet based advertising
to improve advertising effectiveness.

3. Benefits of Internet Marketing
• Measurement allows us to quantify and classify
• Choose what to measure
– Length of time on a page or product
– Number of sales after viewing product
– Which ads produce more click-through
• Everything can be measured!
• Much faster than traditional media marketing

4. Benefits of Internet Marketing
data allows for fine-grained approach to
change

5. Benefits of Internet Marketing
• Exposure of the Internet provides global market
• Targeting advertisements to the customer with personal information
about likes and dislikes
– Search history
– Purchase history
• Price/Cost is LOWER than traditional media
• Limitless potential

6. Types of Internet Advertising
• Display
– Banner Ads
– Flash Ads
– Pop Ups
• E-Mail
– Direct
– SPAM

7. Types of Internet Advertising
• Affiliate
– PPC (Pay Per Click)
– SEO (Search Engine Optimization)
– Paid Reviews
• Social Media
– Facebook has 1 billion monthly active users as of October 2012
– Customer reviews on products

8. Conclusion
Rapid innovation on the Internet is producing a tidal wave of
opportunities for online advertising and small businesses.
Marshall Networking Inc. has to ride that wave.