3. Objectives
• Defining Enterprise 2.0
• Technology Compliments and Alternatives
• Why Enterprise2.0 Now?
• The State of the Market
• Generational and Cultural Impacts
• Worker Models
5. What Do You See as the Current
Shortcomings of Enterprise 2.0?
6. Defining Enterprise 2.0
Technology that enables people to collaborate and/or form online
communities
The application of Web 2.0 to the enterprise
A new set of technologies, models and methods used to develop and
deliver business software
The next generation of knowledge management
The ability to snap together software services to enable business agility
The next generation of collaboration
The democratization of information and content-centric systems
The use of emergent social software platforms within companies, or
between companies and their partners or customers
A user-centric approach to working with enterprise-focused content
systems
The next generation of enterprise content management (ECM)
Exposing the collective wisdom of a networked workforce, partner and
customer base
Leveraging metatags to tap into collective wisdom
7. Defining Enterprise 2.0
Technology that enables people to collaborate and/or form online
communities
The application of Web 2.0 to the enterprise
A new set of technologies, models and methods used to develop and
deliver business software
The next generation of knowledge management
The ability to snap together software services to enable business agility
The next generation of collaboration
The democratization of information and content-centric systems
The use of emergent social software platforms within companies, or
between companies and their partners or customers
A user-centric approach to working with enterprise-focused content
systems
The next generation of enterprise content management (ECM)
Exposing the collective wisdom of a networked workforce, partner and
customer base
Leveraging metatags to tap into collective wisdom
8. Re-Defining Enterprise 2.0
• “A system of web-based technologies that
provide rapid and agile
collaboration, information sharing, emergence
and integration capabilities in the extended
enterprise”
9. Defining Enterprise 2.0 Frameworks
• Basic fundamental structures that provide a way of
viewing the structure of Enterprise 2.0
• What Am I Getting Into?
• Foundational to System Design/Decisions
• Functional Requirements/Functions in Context
– SLATES
– FLATNESSES
10. SLATES
Graphic Source: Dion Hinchliffe, ZDNet
http://blogs.zdnet.com/Hinchcliffe/?p=143
13. Objectives
• Defining Enterprise 2.0
• Technology Compliments and Alternatives
• Why Enterprise2.0 Now?
• The State of the Market
• Generational and Cultural Impacts
• Worker Models
14. Defining Enterprise 2.0 Techniques
– Agents
– Knowledge Monitoring
– Intermediation
– Emergence
– Feedback
• Tagging
• Voting
– Social Networks/Analysis
– Social Computing
– Social Software
– Asynchronous Communication
– Collaboration
15. Overview of 1.0 Technologies
• Bulletin Boards
• E-mail
• Instant Messaging (IM)/Short Message Service
(SMS)/Text Messaging
• Discussion Forums
• Chat Rooms
• Web/tele/videoconferencing
• Static Web
17. Overview of 1.5 Technologies
• Web Services
• Collaborative filtering
• Social networking
• Social network analysis
• Agents
• Portals/Intranets
• Dynamic Web
18. Overview of 1.5 Technologies &
FLATNESSES
Directly Provides
Partially Provides
Does Not Provide
19. Enterprise 2.0 Technologies
• Wikis
• Blogs
• Really Simple Syndication (RSS)
• Mashups
• Podcasting
• Social Voting/Ranking
• Social Bookmarking
• Social Networking
20. Overview of 2.0 Technologies &
FLATNESSES
Directly Provides
Partially Provides
Does Not Provide
21. And what can we achieve with
these new technologies ?
Positioning Technology Alternatives To Business Needs
24. Objectives
• Defining Enterprise 2.0
• Technology Compliments and Alternatives
• Why Enterprise 2.0 Now?
• The State of the Market
• Generational and Cultural Impacts
• Worker Models
25. How Critical is Enterprise 2.0 to Your
Organization's Overall Business
Goals/Success?
27. Market Drivers Behind
Business Trends Technology Trends
E
Business n
Intelligence t
e
r
Knowledge
p
Management
Business
r Business
Web 2.0
Intelligence
i Intelligence
s
Innovation
e
Management
2
.
User Source: AIIM Market Intelligence
0
Expectations
28. What are YOU Trying to Accomplish
with Enterprise 2.0?
29. How Well Suited is Enterprise 2.0 for
the Following Groups/People?
30. How Likely is Your Organization to
Utilize Enterprise 2.0 for the Following
Business Practices?
31. Objectives
• Defining Enterprise 2.0
• Technology Compliments and Alternatives
• Why Enterprise 2.0 Now?
• The State of the Market
• Generational and Cultural Impacts
• Worker Models
32. What is Your Level of Involvement with the
Following Technologies?
33. Which Groups are the Drivers of
Enterprise 2.0 in Your Organization?
35. In Your Organization, Which
Departments are Primary Users of
Enterprise 2.0 Functionality?
36. Do the Enterprise 2.0 Applications (e.g.
Wiki, Blogs) in Your Organization Each
Have a Champion or Leader?
37. Do You Feel it is Necessary to Have a
Champion for Enterprise 2.0 Projects?
38. Objectives
• Defining Enterprise 2.0
• Technology Compliments and Alternatives
• Why Enterprise 2.0 Now?
• The State of the Market
• Generational and Cultural Impacts
• Worker Models
40. How Critical is Enterprise 2.0 to Your
Organization's Overall Business
Goals/Success?
41. What are YOU Trying to Accomplish
with Enterprise 2.0?
SPLIT
Millennials
Gen X
Boomers
42. Millennials vs Boomers
• Some differences exist
• No evidence of
dramatic or polar
differences that
warrant special
handling
– Strategic leverage
vs. personalized Source: http://gobigalways.com/old-people-ruining-
social-software-young-people-ruining-the-workplace/
approaches
44. Assessing Culture
• quot;Do not change culture, change habits. The first step
in changing habits is to define what results are
needed. This is basic, but requires sharper definition;
the plans have to be meticulously conceptualized,
executed and
monitored regularly.quot;
• quot;Where within our own system
do we do this already?quot;
– Peter Drucker
45. Objectives
• Defining Enterprise 2.0
• Technology Compliments and Alternatives
• Why Enterprise 2.0 Now?
• The State of the Market
• Generational and Cultural Impacts
• Worker Models
46. Worker Models for Enterprise 2.0
Isolated
Fully Engaged
Islands of Me One-way Me Team Me Proactive Me Two-way Me Islands of We Extended Me
47. Worker Models for Enterprise 2.0
Isolated
Fully Engaged
Islands of Me One-way Me Team Me Proactive Me Two-way Me Islands of We Extended Me
2.0
1.5
1.0
48. Worker Models for Enterprise 2.0
• Extended Me/Enterprise 2.0
– Culture Component
• Transparency
• Participative/Engaged
• Always On/In
• Mass Customization
• Agility
• Competency-Driven Outsourcing
• Embedded/Strategic Collective Intelligence
– Technology Component
• Strategic deliberate internal deployment of emergent and social
software
• Integration and Modular Programming
49. Enterprise 2.0 Readiness
• Culture
– Propensity for success or failure Technology Culture
– Measuring change management
• (Business) Strategy
– Putting the E in Enterprise 2.0
– ROI fundamentals
Strategy
– Beyond a pilot
– Competitive edge
• Technology/Infrastructure
– Aligned with and support goals and objectives
– Bolsters culture
– Changes culture
50. AIIM E2.0 Certificate Program
E2.0 Strategy E2.0 as a Practice E2.0 as a Project E2.0 Master
51. Enterprise 2.0 Practitioner Track
Positioning
Enterprise 2.0
Defining
Defining Business Drivers
Enterprise 2.0
Enterprise 2.0 for
Frameworks
Techniques Enterprise 2.0
Evolution & Definition Evolution & Definition
Worker Models
of Enterprise 2.0 of Enterprise 2.0
for
Technologies Part 1.0 Technologies Part 1.5
Enterprise 2.0
Evolution & Definition Evolution & Definition State of the
of Enterprise 2.0 of Enterprise 2.0 Enterprise 2.0
Technologies Part 2.0 Related Technologies Market
52. Enterprise 2.0 Specialist Track
Assessing
Organizational
Readiness
Making the Case
Assessing Positioning Technology
for
Business Alternatives
Enterprise 2.0
Need
Implementing Users and User
Enterprise 2.0
Enterprise 2.0 Involvement
Governance
Integrating
Standards Rollout
Enterprise 2.0