What can we do to grow online education in entrepreneurship - to do it right?

1. Online Learning
Excellence (OLE!)
STAR Online Learning
Excellence Program
Manifesto
Written by:
Ayman El Tarabishy
George Solomon
Norris Kruegger
Geoff Archer
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2. The STAR Online Learning Excellence Program is a comprehensive training and mentoring
program for entrepreneurship educators. Participants learn firsthand, educator-to-educator, how
to identify and tailor the best possible learning tools and exercises for specific online learning
objectives. Award-winning trainers help make online experiential learning more than just a
collection of activities, leading a revolution in entrepreneurial learning. The STAR Online
Learning Excellence Program is a comprehensive, memorable, and high impact learning
entrepreneurship course.
What Is Online Learning Excellence?
A key to online learning excellence is understanding how people actually learn, how a person
moves from novice to expert. Educational psychology tells us that we can think of learning in
terms of a roadmap from A to B. At point A we provide inputs—learning content and
experiences. These inputs become throughputs that are transformed by a process within and
between learners that is guided by teacher/facilitators. The results are learning outputs, B, that
represent expertise.
A: Inputs  Throughputs  B: Outputs
The throughput transformation process involves the development of a new mindset, in addition
to skills and knowledge. In other words, effective learning is not about training memory but
about developing minds.
By blending online and classroom experiences it is possible to design and deliver a radically
new learning model. This new model can drive a dramatic increase in individuals’ learning,
creating an entrepreneurial mindset that results in expert entrepreneurial thought and action.
For Example: With online/blended classes we can fully implement a learning experience
by which individuals absorb the material on their own, in multimedia ways, then
collaborate online (using both synchronous and asynchronous methods) and, finally, use
face-to-face classroom time to identify, explore, and address deeper issues.
The Nature of the Learning Throughput Process
“Learning is not about filling a pail; it’s about lighting a fire.”
– WB Yeats
The learning throughput process involves a transformation in participants, specifically in their
mindsets. Transformational learning, as defined by the educational scholar and researcher
Jack Mezirow, involves deep cognitive changes in the assumptions that lie beneath our thinking.
Most people operate most of the time on autopilot. That is, automatic processing circuits in our
brains make decisions about actions and, if we’re lucky, tell us why and how. It is hard enough
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3. to change conscious, intentional thinking; changing deeply anchored assumptions requires a
deep form of experiential learning. This also means that the learners’ motivation must move
from extrinsic—learning in order to get desired rewards—to intrinsic, that is, motivation to learn
because of a deep desire for personal development through increased knowledge and skill.
“Experience is not what happens to you, it is what you do with what happens.”
-Epictetus
Deeply anchored assumptions are changed by crucial developmental experiences involving
activities that drive cognitive change. The STAR Online Learning Excellence Program begins
with participants identifying the changes they want to see in their students. Participants then
work to identify the important and necessary developmental experiences needed to produce
those changes.
Tools and Techniques
How do we translate “critical developmental experiences” into actual online and classroom
activities? A frequent criticism of online learning is that, unlike classroom learning, online
learning cannot be experiential. Believe it or not, truly experiential, deeply transformative
learning can be facilitated—even enhanced—through online learning. The STAR OLE program
is designed to enable participants to create experiential, transformative online learning
experiences.
For Example: In the classroom good simulations can be extremely effective experiential
learning tools. However, the direct impact of the physical reality of the classroom can
hamper that effectiveness, An online simulation activity encourages students’ deep
engagement because their imaginations are engaged, as in any good simulation, but not
contradicted by direct perceptions of a classroom.
Platforms
While online learning is not strongly affected by the learning platform used, different platform-
type mechanisms have different strengths. Kauffman’s iStart was designed to support student
entrepreneurship competitions. The Dell Social Innovation Challenge and the William James
Foundation competition have similar aims in the social entrepreneurship realm. Moreover,
such platforms can develop into more general-use tools. The iStart platform, for instance, has
morphed into a great tool for building teams and to access information for student projects of
any kind using volunteered internet sources.
Many of the STAR Online Learning Excellence participants will have experience (or their school
will) with Blackboard, WebX or Digital Chalk. Or they may have used the platforms by Who
Owns the Ice House or FastTrac. The STAR Online Learning Excellence program will help
participants identify their own strategies and how to optimize their use.
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4. Social Media
In the classroom, instructors often ban smartphones or laptops, reasoning that students will
simply look up the answers to questions or give the appearance of having knowledge when
what they have is skill at using others and the internet to quickly access information. In online
learning it’s not possible to enforce such bans, and some see this as a limitation. However,
education guru Marc Prensky argues that the use of social media to get information is a
strength, not a weakness, and should be encouraged, in the classroom as well as online. The
STAR Online Learning Excellence program will show particpants how to use students’ existing
web skills to enhance learning and move them from extrinsic motivation to intrinsic motivation.
For Example: In inner-city Portland, the use of social media was encouraged, resulting in
the disadvantaged youth in the program doing extra homework… without extra credit.
This is an example of moving learning from an extrinsic motive base to one of intrinsic
motivation.
Changing the Game
Understanding how to use tools and techniques for maximum positive impact permits one to
effectively manage and radically transform the online learning process. It’s even possible to
radically transform the grading process and turn it into a positive experience!
Assessment
Again, let’s think Inputs  Throughputs  Outputs
Assessment is, of course, important at all three stages. However, online tools permit
assessment in ways that were never before possible. Customized learning for every student
becomes a reality, even in a large program. Specific micro-activities can be subject to
assessments that increase learning impact. And assessment of an entire course or program
becomes far more meaningful.
The Folly of Rewarding A While Hoping for B
The old management maxim that our metrics need to match our actual goals is critically true in
human learning. What are the desired changes? How are those changes achieved? ARE they
being achieved? And, are these the changes that are really the right changes? Learning how
to learn—“double-loop” learning—is often cited as a crucial goal but is rarely assessed. It can,
however, be monitored with tools that are designed for that aim. One key is to get learners
themselves deeply engaged in assessment, tapping their unique—if biased—insights. (Which
are no more biased than the insight of teacher/facilitators!) But what if we can’t assess the
desired outcomes? What then? The field of human resource management provides some good
tools, such as lesson plans.
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5. Lesson Plans?
How many of us use formal lesson plans? How many of us have even seen a real one? There
are few examples to be found in entrepreneurship learning. However, if one wants an arithmetic
lesson plan for second graders, there are accessible repositories with over 100 lesson plans for
proven best practices.
Inputs  Throughputs  Outputs are at the heart of lesson plans. The STAR Online Learning
Excellence program will show how they work. As we build a community of skilled online
educators, the STAR Online Learning Excellence program will also build a master repository of
outstanding (and effective) entrepreneurship lessons.
Resources
The STAR Online Learning Excellence program will provide participants with examples of some
great practices from “guest star” friends and allies. They can become allies of program
participants, too. These invited resource persons will give brief descriptions the resources they
have to offer.
We have carefully selected this group of key resource persons. Some will present in person,
some by video and some by proxy. There will be a list of these key individuals in our master
resource guide.
There will also be brief presentations that overview important strategies to boost learning, such
as project-based learning, problem-based learning, situated learning, and the inverted
classroom.
All of the above information will be available on a members-only STAR Online Learning
Excellence website. And STAR Online Learning Excellence participants will be a central part of
that resource. The community of STAR Online Learning Excellence participants is itself a great
resource!
There will, of course, be academic/intellectual resources as well. There’s an old joke that a
professor was using action learning, with active involvement of students in a real, problem-
focused discussion. The dean stopped by and watched for a while, then said to the prof, “Don’t
worry, I’ll come back when you’re teaching.” This old story demonstrates how little some people
know about 21st century learning!
Here are links that can help to better define the aims of the STAR Online Learning Excellence
program:
http://bit.ly/HelgeLobler (an early article)
http://bit.ly/9VyUJm (entrepreneurship in practice)
http://bit.ly/b6aUYq (grounding in theory and concepts)
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6. Sustainability
A great online or blended experience can be powerful on its own, but its real power comes from
making it a lasting experience, one that inspires participants to want more learning.
One key to this is building a community. Building a community of practice around online/blended
entrepreneurship training is no easy task. Participants in the STAR Online Learning Excellence
program are the key to it. The STAR Online Learning Excellence program can give participants
a jumpstart on maintaining effective blended online/classroom learning experiences by helping
participants create a living community. In this respect, STAR Online Learning Excellence
program participants will be pioneers—and the STAR Online Learning Excellence program will
have proven successful.
Problem-based learning (and project-based) has the attribute of spawning more problem-based
learning. Once students have gone through a serious PBL experience, they tend to get hungry
for more. The aim of STAR Online Learning Excellence is building learning capacity in
participants who will then be capable of building learning capacity in students. If this is done
right, learning capacity will be built into the institutions program participants are part of. That’s
what the constructivistic learning model brings to the table. By training minds, not just
memories, it’s possible to have a deep ripple effect of positive change throughout a society.
Making Your Program Safe for Entrepreneurial Learning
There are back-home institutional and “political” issues that should be noted. That is, promoting
online/blended learning skillfully enough to set off ripple effects in an organization will not make
everyone happy—remember that dean mentioned above! So, it’s important to recognize that
effective entrepreneurship education is disruptive, in the classical sense as used by
Schumpeter. And some will see this as not just disruptive but as downright subversive.
Ultimately…
Sustainability means doing the right things the right way and for the right reasons. That means
getting the right people involved. Those who choose to participate in the STAR Online Learning
Excellence program are likely to be the “right” people for building a community of effective
entrepreneurship educators.
A key aim of the STAR Online Learning Excellence program is helping participants design a
program that works brilliantly for them, one that offers continuity, connectivity and confidence.
There will be vigorous discussion of both barriers and success stories. As entrepreneurs
ourselves we understand the entrepreneurial lesson that… we’re all in this together!
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7. Sponsorship
SEVEN STAR SPONSORS ($7,000) RECEIVE:
● Recognition as comprehensive sponsors
● Public recognition as sponsor of the Best STAR Online Learning Excellence Award (at
USASBE Awards event)
● Two complimentary registrations at the USASBE Conference
● A dedicated insert in USASBE conference materials
● Access to two mass emailings of the Online Learning Excellence newsletter
● Involvement in a 45-minute webinar session in which the sponsor’s organization and
service or product will be promoted
● Twenty minutes for a presentation at Online Learning Excellence training events
● Recognition at all Online Learning Excellence workshops and training events, along with
participation in the STAR program.
● Logo recognition on the Online Learning Excellence website, www.oleconference.com,
with a link to the sponsor’s website
● Sponsors’ logos appear on all printed promotional emails, materials and videos
● Sponsors’ banners will be displayed at STAR Online Learning Excellence training events
and at the USASBE conference booth
● Sponsors will have a full page color ad in the STAR Online Learning Excellence training
program handbook
FIVE STAR SPONSORS ($5,000) RECEIVE:
● Recognition of comprehensive sponsorship
● ONE complimentary registration at the USASBE Conference
● Access to ONE email blast of the STAR Online Learning Excellence newsletter
● A webinar session (30 minutes) promoting their organization/service/product
● A fifteen minute presentation at the STAR Online Learning Excellence training seminar
● Recognition at all STAR Online Learning Excellence workshops and training events,
including participation in the STAR program
● Logo recognition on the STAR Online Learning Excellence website,
www.oleconference.com, with link to sponsoring company’s website
● Sponsor logo on all printed promotional emails, materials and videos
● Company banner displayed at the STAR Online Learning Excellence training event and
at the USASBE conference booth.
● Full page color ad in training program handbook
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8. THREE STAR SPONSORS ($1,000) RECEIVE:
● Recognition with a ten minute presentation at the STAR Online Learning Excellence
training event
● Recognition at all STAR Online Learning Excellence workshops and training events,
including participation in the STAR program.
● Logo recognition on the STAR Online Learning Excellence website,
www.oleconference.com, with link to the sponsoring company’s website
● Sponsor logo on all printed promotional emails, materials and videos
● Company banner displayed at the STAR Online Learning Excellence training event and
at the USASBE conference booth
● Half page color ad in training program handbook
.
ONE STAR PRESENTER FEE ($100/minute of
presentation time)
Sponsors may choose to present at the conference and address delegates directly. The
organizers are happy to incorporate your business into the agenda to maximize impact.
● Limit 30 minute presentations for sponsors
● Technology and a/v available on-site
For more information on sponsorship opportunities, or to make a contribution, please contact:
Dr. Ayman El Tarabishy
Associate Teaching Professor of Management, George Washington University (GWU)
2201 G. Street NW, Funger Hall Suite 315
Washington, DC 20052 USA
Phone: +1 202 994-0704
E-mail: ayman@gwu.edu
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