Impact of Entrepreneurship Training

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Norris Krueger

Great discussion this year at the Babson Entrepreneurship Research Conference

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Revisiting the Cognitive Developmental Trajectory of Entrepreneurship... ...The Role of Critical Developmental Experiences ...and the REAL question? Norris Krueger ( [email_address] ; @entrep_thinking) Helle Neergaard (Aarhus; hen@asb.dk) BCERC 2011

Key Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Key Mechanisms ,[object Object],[object Object],[object Object]

Two Ways to Learn Behavioristic - fill the bucket -define the buckets Constructivistic - light the fire (or fan it!) - assume knowledge structures evolve (often discontinuously)

Novice Expert Entrepreneurial Mindset Critical Developmental Experiences Change in what we know (content) Change in how we know it (knowledge structures) Change in Deep Beliefs

A little background ,[object Object],Perceived Social Norms Personal Desirability Perceived Self-Efficacy Perceived Collective Efficacy Perceived Desirability Perceived Feasibility INTENTIONS Precipitating Event PERCEPTION of OPPORTUNITY Action

A little background, part 2 ,[object Object],[object Object],[object Object]

BILDUNGS-BRANDSTIFTER? Novice Expert Entrepreneurial Mindset Critical Developmental Experiences Change in what we know (content) Change in how we know it (knowledge structures) Change in Deep Beliefs

A little background, part 3 ,[object Object],[object Object],[object Object],[object Object]

Thoughts? Which are the hardest to change? (More important for here... what can we measure?) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

So what IS this “entrepreneurial mindset” anyway?? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A little background, part 4 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ concise, robust”... ,[object Object],[object Object],[object Object]

Research Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Measures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sample & Hurdles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Intent (Changes in) PRE POST Intent (0-100) 54 56 (women only) 56 63 Perceived Feasibility 58 63 Perceived Desirability 69 72 (ns) (std dev) 11.0 17.7 Social Norms 44 53 (n.s.)

Optimism (Seligman-style) PRE POST B/F Barrier ? Facilitator Barrier ? Facilitator 21 11 12 19 10 15 E vs I? External ? Internal External ? Internal 22 9 13 19 8 17

Pictures ,[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusions/Discussions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Triangulation and MORE Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object]

Contact info ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

YES NO LOGIN / REGISTER www.StartupWeekend.org http://globalstartupbattle.com/wildcard/

This is your brain on unfairness (ultimatum game?)

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Impact of Entrepreneurship Training

1. Revisiting the Cognitive Developmental Trajectory of Entrepreneurship... ...The Role of Critical Developmental Experiences ...and the REAL question? Norris Krueger ( [email_address] ; @entrep_thinking) Helle Neergaard (Aarhus; hen@asb.dk) BCERC 2011

4. Two Ways to Learn Behavioristic - fill the bucket -define the buckets Constructivistic - light the fire (or fan it!) - assume knowledge structures evolve (often discontinuously)

5. Novice Expert Entrepreneurial Mindset Critical Developmental Experiences Change in what we know (content) Change in how we know it (knowledge structures) Change in Deep Beliefs

8. BILDUNGS-BRANDSTIFTER? Novice Expert Entrepreneurial Mindset Critical Developmental Experiences Change in what we know (content) Change in how we know it (knowledge structures) Change in Deep Beliefs

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17. Intent (Changes in) PRE POST Intent (0-100) 54 56 (women only) 56 63 Perceived Feasibility 58 63 Perceived Desirability 69 72 (ns) (std dev) 11.0 17.7 Social Norms 44 53 (n.s.)

18. Optimism (Seligman-style) PRE POST B/F Barrier ? Facilitator Barrier ? Facilitator 21 11 12 19 10 15 E vs I? External ? Internal External ? Internal 22 9 13 19 8 17

19. Script Cues PRE POST 5/12 7/12

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24. YES NO LOGIN / REGISTER www.StartupWeekend.org http://globalstartupbattle.com/wildcard/

25. This is your brain on unfairness (ultimatum game?)

Impact of Entrepreneurship Training

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