Weitere ähnliche Inhalte
Ähnlich wie Integrated social solutions, the power and pitfalls of mashups (20)
Mehr von Nordic APIs (20)
Kürzlich hochgeladen (20)
Integrated social solutions, the power and pitfalls of mashups
- 1. Integrated social solutions, the power and
pitfalls of mashups
By Jacob Ideskog, Solution Architect
@jacobideskog, @2botech
Copyright © 2013 Twobo Technologies AB. All rights reserved.
- 2. Agenda
Disruptive impact of emerging technologies
Criticality of identity in managing change
Potential of social identity
Integrating social is hard & continuous
Simplified solutions using Aggregated API
Copyright © 2013 Twobo Technologies AB. All rights reserved.
- 5. Potential of social identities
Building customer relationships is a
journey
Web site visitors are initially
unknown/anonymous
They reveal more about
themselves as they see value
Visitors who continue on the
journey become customers and
eventually fans
Copyright © 2013 Twobo Technologies AB. All rights reserved.
- 6. Social shortens the journey
Social login increases likelihood that visitors will
become customers and fans
Those who use social login are influencers
Socially logged in users are more likely to return
86% leave rather than creating an account
Copyright © 2013 Janrain, Inc. All rights reserved
Copyright © 2013 Twobo Technologies AB. All rights reserved
Source: Janrain, Blue Research
- 7. Integrating social can be hard
Popularity varies, so choice is important
New social networks continue to be
introduced while others become passé
All have different APIs
Many existing CRMs are not prepared
to store social data
Successful usage means login, share & capture
Copyright © 2013 Janrain, Inc. All rights reserved
Copyright © 2013 Twobo Technologies AB. All rights reserved
- 8. The power of Mashups
Web mashup is easy
API mashup is harder
But the payoff is greater
API aggregation is really hard
And believe me, you’ll need to do it anyway…
Copyright © 2013 Twobo Technologies AB. All
rights reserved
- 9. Why is it hard
Different backend states and protocols
Different authentication methods
Different lookup schemes
Backend versioning
Copyright © 2013 Twobo Technologies AB. All
rights reserved
1st Original API
New
‘Aggregated’ API
2ndOriginal API
Operationally
interesting
- 10. Aggregators are surfacing
Don’t invent the wheel
Once your API is advanced enough, you’ll have to
aggregated anyway
Aggregated Social APIs are surfacing
Copyright © 2013 Twobo Technologies AB. All rights reserved
- 11. Example: Janrain
Drastically simplified integration
Disparate social APIs hidden behind one façade
Requires only JavaScript & some server-side code
Social data stored in scalable, purpose-build cloud DB
Includes embeddable user registration forms
Prebuilt connectors to other tools/platforms
Not just login; publish back to multiple social
networks as well
Copyright © 2013 Twobo Technologies AB. All
rights reserved
- 12. What about after conversion?
So, your user logged in!
What will you allow them to do?
How much is a social identity worth?
Sites provide resources of varying value
An account is often needed after conversion
Use of social identity alone for valuable transactions is
insecure & unsound
Combining social w/ secure authentication &
centralized policy management is the key to safe
social integration
Copyright © 2013 Twobo Technologies AB. All rights reserved
- 13. Protect the API
Your API needs protection
Different endpoints need different security
Combining local user-stores with social
Unified user identifier
Copyright © 2013 Twobo Technologies AB. All
rights reserved
- 14. Example
Combining Janrain w/ CA SiteMinder
Interaction requires 2 lines of HTML
Web apps are oblivious to social networks, access
control & user sessions
Step up authentication from social is automatic
Correlate first access to last
App gets identity uniformly
Better UX
Copyright © 2013 Twobo Technologies AB. All rights reserved
- 17. Solutions must be ”baked”
Copyright © 2013 Twobo Technologies AB. All rights reserved
- 18. Solutions must be ”baked”
Web SSO
Account
Management &
Provisioning
Authorization Social Media
Aggregation
API Security
Copyright © 2013 Twobo Technologies AB. All rights reserved