Interoperability in a B2B Word (NordicAPIS April 2014)

Sumit Sharma, ( @sumitcan ),
Director API Strategy and Solutions
MuleSoft ( @mulesoft )
B2B APIs

The eyes of the beer world are turned
to San Francisco today, as Mikkeller
Bar SF, one of the U.S.' most hotly-
anticipated beer bars, opens in the
Tenderloin…it's a massive American
take on the Copenhagen original, with
40 gleaming taps of incredibly rare
brews from around the world.
- SF Eater, July 2013

B2B objectives haven’t
changed over time

securely and reliably
transacting business with
external trading partners

So how is B2B evolving,
and what do APIs have to
do with it?

EDI
FTP

EDI
FTP
SOA SOA SOA
SOAP
Web Services

EDI
FTP
SOA SOA SOA
SOAP
REST
API
API
API
API
REST

SOA SOA
API
API
API
API
API API
SOA
API
API API
API
REST

EDI
EDI
EDI

Modern apps / interfaces
Deliver new experiences to partners

Unlock data for business partners
EDW / MDM / BigData

Increase agility by de-coupling
and exposing processes
Packaged apps Custom apps Data

Joint innovation around existing, or
new, products and services

Doing all sorts of
things that you
couldn’t do before

Machine learning
Artificial Intelligence
Predictive Analytics
Robotics
Sensor Networks
is also driving
B2B collaboration

B2B Strategy
à API Strategy

B2B Strategy
à API Strategy
à Humans

Its not about the API, it’s
about business value…
…to humans

Geo-targeted
promotions
Digital displays
Self checkout
Mobile apps used in store
Mobile advertising
Personalized advertising
Gamification
Transaction Enabled Marketing
Digital brand
engagement
Digital POS
E-coupons
Click-and-collect
Social Media marketing
Personalization
Employee mobile apps
Digital distribution channel
Field enablement

B2B =
Business
2
Business

Monolithic apps
Few APIs
Monolithic –
Monolithic
APIs!
Architect led
APIs for SOA
APIs for web,
mobile, IoT, cloud,
Bigdata
Business driven
APIs

What if we could “whiteboard” an API

B2B is about relationships

B2B are relationships
Relationship driven design =
API first design

Business driven
API definition
server side API
definition
API-first Design
Machine
readability
Human
readability
API spec
Process and
partnership
descriptions
Code,
Comments,
Annotations

35
• Thinking “outside-in”
• API is a product
• Usability first: “APX”
• Design, then build

What is desirable in an API spec to support
this?
•  Comprehensive but not complex
•  Lightweight and has reusability built into it
•  Is “human readable”
•  Reflects a structure that says:
“this is what an API looks like”

RAML.org
Open Source API-first
spec, designer and tools

B2B =
(developer) in
B
2
(developer) in
B

B2B API =
(developer) + (business*) in
B
2
(developer) + (business*) in
B *human interaction

Simplicity is extremely complex

API

45
Where to start?
Pragmatically of course!

Traditional SOA
SOAP
JMS
MQ
Services
Packaged apps Custom apps Databases / Files
“EDI Stuff”
SOAP Apps EDI Partners

Traditional SOA
SOAP
JMS
MQ
Services
“EDI Stuff”
SOAP Apps EDI Partners
REST
REST
Apps

Traditional SOA
SOAP
JMS
MQ
Services
“EDI
Stuff”
REST
SOAP Apps
EDI
Partners
REST Apps

Traditional SOA
SOAP
JMS
MQ
Services
“EDI
Stuff”
REST
SOAP
Apps
EDI
Partners
REST Apps

API enabled enterprise
Mobile, Devices,
Cloud, IoT, Modern
web applications
API enabled
enterprise

53
So, Denmark, in
closing…
I have
5 takeaways.

EDI is dead
( Long live EDI )
Make room for theAPI
#1

B2B Strategy
à API Strategy
à Developers
à Humans
#2

What if we could “whiteboard” an API

Integration is a real
challenge
# 3

SOA SOA
API
API
API
API
API API
SOA
API
API API
API

REST is not going to take
over the ALL of world.
( Just MOST of it ) ;-)
# 4

Traditional SOA
SOAP
JMS
MQ
Services
“EDI
Stuff”
REST
SOAP
Apps
EDI
Partners
REST Apps

# 5 Danish Beer #winner

Thank you

Interoperability in a B2B Word (NordicAPIS April 2014)

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