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SITUATION ANALYSIS OF NOKIA,[object Object],PRESENTED BY- NOMAN AL HASAN,[object Object],MBA INTAKE 3 (C),[object Object]
	ABOUT NOKIA:,[object Object],[object Object]
FACING TOUGH COMPETION FROM RIVAL COMPANIES
LOSING MARKET SHARE (LOST 3% MARKET SHARE IN LAST ONE YEAR),[object Object]
STRENGTH OF NOKIA,[object Object],EXPERIENCE,[object Object],EXPERTISE,[object Object],KNOWLEDGE OF CUSTOMER,[object Object],WORLD WIDE DISTRIBUTION NETWORK,[object Object],REPUTATION,[object Object]
WEAKNESS OF NOKIA,[object Object],SLOW REACTION TO NEW RIVALRY,[object Object],LOW POPULARITY OF SYMBIAN OPERATING SYSTEM,[object Object],POOR DESIGN OF SMART PHONES,[object Object],LOW PERFORMANCE OF SMART PHONES,[object Object]
OPPORTUNITIES,[object Object],MOBILE DEVICE MARKET IS GROWING AT THE RATE OF 14%,[object Object],SMART PHONE DEMAND IS GROWING FASTER THAN EVER,[object Object]
THREATS TO NOKIA,[object Object],RIVAL APPLE IS TAKING UP MARKET SHARE FROM NOKIA,[object Object],IPHONE IS THE MOST POPULAR MOBILE DEVICE,[object Object],SAMSUNG, MOTOROLA, SONY ERICSON IS USING GOOGLE ANDROID WHICH IS MORE POPULAR THAN SYMBIAN,[object Object],NEW ENTRANTS ARE ENTERING THE MARKET FOLLOWING APPLE. EG.-DELL, GOOGLE, ACER ETC,[object Object]
BRAND POSITION OF NOKIA,[object Object]
MICRO ENVIRONMENT,[object Object],THREAT OF NEW ENTRANT IS HIGHER BECAUSE OF FAST GROWTH OF THE MOBILE DEVICE MARKET,[object Object],EXISTING COMPETION IS TOUGH AND GETTING TOUGHER BECAUSE EVERY COMPANY IS BRINGING UP NEW UPGRADED MODEL TO GAIN MARKET SHARE.,[object Object],THREAT OF SUBSTITUTE PRODUCT IS HIGH BECAUSE MOBILE DEVICE AND COMPUTER IS COMBINIG TOGETHER TO MAKE IT MOBILE COMMUNITON WITH COMPUTING ABILITY.,[object Object]
4. BARGAINING POWER OF CUSTOMER IS LOW BECAUSE CUSTOMER ARE NOT UNITED AND NOT ABLE TO INFLUENCE PRICE.,[object Object],5. BARGAINING POWER OF SUPPLIER IS LOW AS WELL BECAUSE MOBILE PHONE PRODUCERS ARE BIG COMPANIES AND THEY CAN CHOOSE TO SWITCH SUPPLIER IF THEY WANT TO DO SO.,[object Object]
MACRO ENVIRONMENT,[object Object],POLITICAL CONDITION IS STABLE IN THE WORLD SO MOBILE PHONE INDUSTRY IS NOT AFFECTED,[object Object],ECONOMIC RECESSION IN THE MAJOR DEVELOPED COUNTRIES IS A THREAT TO THE INDUSTRY,[object Object],SOCIAL COMMUNICATION IS VERY POPULAR AND THE DEMAND IS GROWING. SO MOBILE PHONE INDUSTRY ADOPTED SOCIAL NETWORKING IN THE DEVICES.,[object Object]
4. TECHNOLOGY IS CHANGING VERY RAPIDLY. SO ALL THE COMPANIES IN THE INDUSTRY INCLUDING NOKIA IS FORCED TO ADOPT ALL NEW TECHNOLOGIES,[object Object],5. ENVIRONMENT IS A HOT ISSUE FOR A WHILE NOW. SO NOKIA ADOPTED TECHNOLOGIES AND MEASURES TO REDUCE ENVIRONMENTAL DAMAGE,[object Object],6. LEGAL PROTECTION IS STROG FOR THE USERS. SO NOKIA NEED TO COFORM STANDARD OF THE PRODUCT BEFORE LAUNCH.,[object Object]
INTRODUCTION ON NOKIA N8,[object Object],  TO CONVERT THE WEAKNESSESS INTO STREANGTH AND TO RESPONSE TO THE NEW THREATS FROM COMPETITORS, NOKIA NEEDED A PRODUCT OF TOP CLASS.,[object Object], AND THIS IS NOKIA N8. BEST EVER PRODUCT OF NOKIA,[object Object]
CONVERTING WEAKNESS TO STRENGTH,[object Object],N8 will convert designing weakness of Nokia to its strength,[object Object],Upgrade version of symbian will be used in N8 which will over come the operating system issue,[object Object]
UTISILING OPPORTUNITIES,[object Object],1.GROWTH IN THE MARKET WILL BE WELL CAPTURERED BY NOKIA WITH ITS DEBUT OF N8,[object Object],2. GROWTH IN STYLE AND SOCIAL NETWORKING IS ADOPTED MORE EFFICIENTLY IN N8,[object Object]
CONCLUSION,[object Object],  ANALYSING SWOT AND LOOKING MICRO AND MACRO FACTORS, N8 IS THE TIMELY PRODUCT OF THE CURRENT SITUATION WHICH WILL HELP NOKIA TO REGAIN ITS LOST MARKET SHARE AND INCREASE REPUTATION.,[object Object]

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