1. THE RELEVANCE
OF AGENDA
SETTING THEORY
& GATEKEEPING
IN THE SOCIAL
WEB
A PRESENTATION BY NOLAN ETHER

2. GETTING THE WORD
OUT

3. THE OLD WAY

4. WHAT ELSE IS ON?

5. RUSSELL NEUMAN –
EPIC STACHE, BRO

6. THE INTERNET!

7. THANKS AL!

8. CHANGED HOW WE
COMMUNICATE

9. CHANGED HOW WE
CONSUME MEDIA

10. AND…

11. HOW DOES THIS AFFECT
AGENDA SETTING AND
GATEKEEPING?

12. AGENDA SETTING
1. Agenda setting assumes that a public agenda exists.
1. With sharing of content, traditional media agenda-setting is now just one
force among many competing influences

13. COMMUNITIES EXIST IN
ALMOST ANY NICHE

14. AVOIDING COGNITIVE
DISSONANCE

15. SHARING

16. TRAYVON MARTIN
• 17 year old boy shot and killed by a neighborhood
watchman. He was unarmed, wearing a hoodie and
carrying only a drink and a bag of skittles.
• Little was known initially about the case but these photos
were released and widely circulated.

17. THE MASS MEDIAS
PHOTOS OF TRAYVON
MARTIN & GEORGE
ZIMMERMAN

18. A DIFFERENT
PERSPECTIVE

19. FRICTIONLESS
SHARING

20. GATEKEEPING

21. PUBLISHING PLATFORMS
MAKE IT EASY!

22. TECHNOLOGY ALSO
LEVELS THE PLAYING
FIELD

23. STORIES THAT BROKE
ON THE WEB FIRST
“Getting a message to a large audience or to a select few will
be cheaper and easier, in fact, dramatically so”
-Russell Neuman (1991)

24. KONY 2012

25. KONY 2012 FOUNDERS
WITH PIERS MORGAN

26. THESE GUYS SURE
KNOW HOW TO GO
VIRAL!

27. OUT WITH THE OLD!

28. THE NEW
GATEKEEPERS

29. GOOGLE PENGUIN
UPDATE

30. INFLUENCERS

31. THE COMMUNITY
ITSELF (US)

32. WHERE DO WE GO
FROM HERE?