Whether you’re looking for fame, fortune, or both, promoting your applications effectively is a key to reaching your goal. We’re happy to help you get there with your apps for Nokia phones by providing a new suite of online marketing tools, called Marketing in a Box. In this webinar presentation, Kalyan Vadrevu, of Nokia Developer marketing in Silicon Valley, shows you how to use these simple tools. You’ll learn how to create an entire kit of professional marketing assets — including videos, websites, Facebook tabs, and banners — in just one work session.

1. Marketing
in a box (beta)
Kalyan Vadrevu
Developer Marketing Manager, Nokia

2. What is Marketing in a box?
Marketing in a box contains guidance and tools to help you promote
your application.
© Nokia 2012, 2013

3. Give guidance and best practices…
© Nokia 2012, 2013 Date / Oct 12, 2012

4. …and tools to create promotional assets.
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5. Why should you care?
Well, building an app is only half the story.
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6. Interest in hiring a marketing company, %,
Survey by Evans Data Corp
20% = Not at all interested
%
22% = Not very interested
30% = Somewhat interested
28% = Very interested
of developers are looking for marketing help.
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7. Realization
Success in app stores is a result of
combination of a great product and a well
implemented marketing campaign.
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8. What can you learn with
Marketing in a box?
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9. 1. Guidance videos
Before launch At the launch After the launch
Building the foundation Generating buzz and downloads Community engagement and analysis
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10. 2. Guidance documents
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11. What can be built with
Marketing in a Box?
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12. App video App banners
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13. App Facebook tab App website
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14. Wait, there’s even more!
Delight your customers across the globe with customized messages.
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15. Generate videos for Nokia devices
Asha 303, Asha 311, Lumia 900,
Lumia 820 and Lumia 920
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16. Generate custom videos in languages:
• English • Portuguese
• German • French
• Italian • Russian
• Spanish • Chinese
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17. Custom banners in languages.
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18. Customize your adjectives to help
videos with over describe your app.
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19. Again, why to use
Marketing in a box?
© Nokia 2012, 2013 Date / Oct 12, 2012

20. Free and easy to use
Generate high definition assets within hours
No need to upload new screenshots – All images are directly picked from
the app store (Nokia Store and Windows Phone Marketplace)
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21. Learn and implement
great marketing
campaigns
Benefit from detailed guidance on what tactics need to be followed
when launching an app!
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22. More features to come
Newer devices and templates are always just around the corner!
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23. How do I get started?
Login with your Nokia sign-up information at
www.developer.nokia.com/mib
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24. Thank you.
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