Opportunities with the new Nokia Asha family

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With the new Nokia Asha family on the Nokia Asha software platform gaining momentum, this is a great time to be a Nokia Asha developer. In this webinar, Kalyan Vadrevu provides you with insight into the consumer reach and monetisation opportunities on offer. Kalyan shows you the business-development tools that can help you to build a thriving business around your great Nokia Asha apps. He also presents the productivity and promotional advantages available through the Nokia Premium Developer Program for Asha. Join the live session on 31 May - 8 a.m. London; 12:30 p.m. New Delhi; 3 p.m. Singapore: http://forumnokia.adobeconnect.com/asha-opportunities-ssn2/event/event_info.html Find out more about developing for Nokia Asha: http://www.developer.nokia.com/Develop/asha Check out the current webinar schedule here: http://www.developer.nokia.com/webinars

Technology Business

Opportunities with the new
Nokia Asha family
Kalyan Vadrevu
Developer Marketing Manager
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AGENDA
29 May 2013 / Slide no 2
− Nokia Asha and the developer opportunity!
− Monetization and promotional tools for
Nokia Asha
− How to get started with Nokia Asha?
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21 MILLION
#1 IN 25 COUNTRIES
Source: Gfk

8.9 MILLION
DOWNLOADS/DAY
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TOP MARKETS FOR ASHA
Top 25 download markets 2012
(bubble size corresponds to download volume)

ASHA : A THRIVING APP ECOSYSTEM
Open Platform with SDKs and APIs widely
available to third party developers
29 May 2013 / Slide no 6
320
DEVELOPERS IN
1M+ CLUB
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NEW ASHA
PURPOSE BUILT
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STANDOUT DESIGN AT A GREAT PRICE
ONE SWIPE TO QUICKLY ACCESS
EVERYTHING YOU LOVE
FAST, AFFORDABLE AND
MORE PERSONAL INTERNET

MONETIZATION AND
PROMOTIONAL TOOLS FOR
NOKIA ASHA
29 May 2013 / Slide no 8
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NOKIA AD EXCHANGE
29 May 2013 / Slide no 9
Learn more www.developer.nokia.com/nax and informational webinar
120AD NETWORKS
200+COUNTRIES
1LINE OF CODE
NAX ships with the new Nokia Asha SDK

NOKIA IN-APP PAYMENT
− Single click payment ensures simple
consumer experience
− Operator billing increases your reach.
− Support for the new Nokia Asha developer
platform coming soon!
29 May 2013 / Slide no 10
Sign up to the invitation-only beta http://nokia.ly/iap
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MARKETING-IN-A-BOX
Success in app stores is a result of combination of
a great product and a well implemented marketing
campaign.
− Use marketing-in-a-box to build professional
assets
− Learn best practices with the digital marketing
guide
29 May 2013 / Slide no 11
www.developer.nokia.com/mib
Learn more with our informational webinar

HOW TO GET STARTED
WITH ASHA?
29 May 2013 / Slide no 12
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NOKIA PREMIUM DEVELOPER PROGRAM
FOR ASHA
29 May 2013 / Slide no 13
LEVEL 1:
ENHANCED PRODUCTIVITY TOOLS
LEVEL 2:
APP PROMOTION OPPORTUNITIES
OR+ +
Free Developer
Device
Nokia Asha 310 or
Nokia Asha 501*
Expanded
Remote
Device
Access
Free Tech
Support
Nokia Store
Promotion
Nokia
Ad Exchange credit
($500 USD)
*Available later in 2013.
Join now at www.developer.nokia.com/premiumasha

ASHA DEVELOPER COMPETITION
Your mission: Build the year's best apps
for Asha Full Touch smartphones and the
new Nokia Asha 501.
Your reward: free promotion, invaluable
experience, and your share of € 230,000.
Deadline extended to August 2nd, 2013
29 May 2013 / Slide no 14
Accept the challenge at http://www.developer.nokia.com/ashadevelopercompetition/
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SUMMARY
29 May 2013 / Slide no 15
− Nokia Asha is a smartphone platform driving great
consumer engagement.
− Nokia Asha platform provides you with
unprecedented reach and helps you unlock
monetization opportunities
− Leverage Nokia tools and programs to make the
best use of these opportunities!
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THANK YOU!
29 May 2013 / Slide no 16
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Opportunities with the new Nokia Asha family

1. Opportunities with the new Nokia Asha family Kalyan Vadrevu Developer Marketing Manager Screen images are simulated. Actual screens may vary from the ones shown

2. AGENDA 29 May 2013 / Slide no 2 − Nokia Asha and the developer opportunity! − Monetization and promotional tools for Nokia Asha − How to get started with Nokia Asha? Screen images are simulated. Actual screens may vary from the ones shown

3. 21 MILLION #1 IN 25 COUNTRIES Source: Gfk

4. 8.9 MILLION DOWNLOADS/DAY Screen images are simulated. Actual screens may vary from the ones shown

5. TOP MARKETS FOR ASHA Top 25 download markets 2012 (bubble size corresponds to download volume)

6. ASHA : A THRIVING APP ECOSYSTEM Open Platform with SDKs and APIs widely available to third party developers 29 May 2013 / Slide no 6 320 DEVELOPERS IN 1M+ CLUB Screen images are simulated. Actual screens may vary from the ones shown

7. NEW ASHA PURPOSE BUILT Screen images are simulated. Actual screens may vary from the ones shown STANDOUT DESIGN AT A GREAT PRICE ONE SWIPE TO QUICKLY ACCESS EVERYTHING YOU LOVE FAST, AFFORDABLE AND MORE PERSONAL INTERNET

8. MONETIZATION AND PROMOTIONAL TOOLS FOR NOKIA ASHA 29 May 2013 / Slide no 8 Screen images are simulated. Actual screens may vary from the ones shown

9. NOKIA AD EXCHANGE 29 May 2013 / Slide no 9 Learn more www.developer.nokia.com/nax and informational webinar 120AD NETWORKS 200+COUNTRIES 1LINE OF CODE NAX ships with the new Nokia Asha SDK

10. NOKIA IN-APP PAYMENT − Single click payment ensures simple consumer experience − Operator billing increases your reach. − Support for the new Nokia Asha developer platform coming soon! 29 May 2013 / Slide no 10 Sign up to the invitation-only beta http://nokia.ly/iap Screen images are simulated. Actual screens may vary from the ones shown

11. MARKETING-IN-A-BOX Success in app stores is a result of combination of a great product and a well implemented marketing campaign. − Use marketing-in-a-box to build professional assets − Learn best practices with the digital marketing guide 29 May 2013 / Slide no 11 www.developer.nokia.com/mib Learn more with our informational webinar

12. HOW TO GET STARTED WITH ASHA? 29 May 2013 / Slide no 12 Screen images are simulated. Actual screens may vary from the ones shown

13. NOKIA PREMIUM DEVELOPER PROGRAM FOR ASHA 29 May 2013 / Slide no 13 LEVEL 1: ENHANCED PRODUCTIVITY TOOLS LEVEL 2: APP PROMOTION OPPORTUNITIES OR+ + Free Developer Device Nokia Asha 310 or Nokia Asha 501* Expanded Remote Device Access Free Tech Support Nokia Store Promotion Nokia Ad Exchange credit ($500 USD) *Available later in 2013. Join now at www.developer.nokia.com/premiumasha

14. ASHA DEVELOPER COMPETITION Your mission: Build the year's best apps for Asha Full Touch smartphones and the new Nokia Asha 501. Your reward: free promotion, invaluable experience, and your share of € 230,000. Deadline extended to August 2nd, 2013 29 May 2013 / Slide no 14 Accept the challenge at http://www.developer.nokia.com/ashadevelopercompetition/ Screen images are simulated. Actual screens may vary from the ones shown

15. SUMMARY 29 May 2013 / Slide no 15 − Nokia Asha is a smartphone platform driving great consumer engagement. − Nokia Asha platform provides you with unprecedented reach and helps you unlock monetization opportunities − Leverage Nokia tools and programs to make the best use of these opportunities! Screen images are simulated. Actual screens may vary from the ones shown

16. THANK YOU! 29 May 2013 / Slide no 16 Screen images are simulated. Actual screens may vary from the ones shown

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