In this webinar we'll provide an overview of the Nokia X platform and product offering. Then we'll dig into monetization opportunities offered by Nokia In-app Payment combined with Nokia's extensive operator billing network. We'll show you how you can benefit by bringing your apps to Nokia Store, take advantage of it’s unique monetization capabilities and make your app stand out from the crowd.

1. AdityaAlur, Sr. Manager, Sell-in marketing, Nokia
Jure Sustersic, Cross-platform marketing, Nokia

2. FOCUSING ON THE GLOBAL GROWTH IN
LOW COST SMARTPHONES
175M
+22%
0
300
600
900
1200
1500
1800
2100
2012 2017
PREMIUM(>US$300)
HIGH(US$191-299)
MID(US$100-190)
ENTRY(US$36-99)
ULTRA-LOW(<US$35)
DELTA
HANDSET VOLUME FORECAST
Source: Strategy Analytics Volume Forecast May 2013, Strategy Analytics June 2013 Data Traffic Forecast
Brand Relationship Tracker –Nokia Consumer Intelligence Portal including both featurephone and smartphone owners. Average scores over last 6 months. Consumers intending to purchase within 6 months in the SUB 150 USD segment.
NPSScore Source Nokia SET (Solutions Experience Tracker) Study P7-P9 2013
29% BRAND LEVEL NPS
CONSUMERS LOVE NOKIA
88% AWARENESS
50% CONSIDERATION
32% PREFERENCE
0
500
1000
1500
2000
2500
3000
3500
4000
4500
2012 2017
VIDEO
BROWSING
MUSIC
GAMES& APPLICATIONS
MESSAGING
PERSONALIZATION
ALERTS
HANDSET DATA TRAFFIC BY SERVICE (PETABYTES)
HANDSET DATA TRAFFIC WILL GROW
BY 260% BETWEEN 2012 - 2017

4. WITHTERRIFICApp Momentum
A CONTINUED AND RELENTLESS FOCUS ON EXPANDING THE APP PORTFOLIO
8X
increase in paid
app revenue
post billing
integration.
200K+
store available in
50 languages
and 191
markets.
120K+
new registered
developers.
MOREDEVELOPERS
MOREAPPS
MOREREVENUE
OPERATOR BILLING
175%
increase in
monthly paid
app revenue
volume.
$

5. LUMIAASHA X

6. INTRODUCING THE
NEW NOK IA X FAMILY
NOK IA X NOK IA X+NOK IA XL

7. BUILDINGTHE
PERFECT COMPLEMENT
TO LUMIA

8. ACCESS THE WORLD OF ANDROID APPS

9. UNIQUE NOKIA EXPERIENCES +
EXCLUSIVE BENEFITS ON MICROSOFT SERVICES

10. 97% POSITIVE SENTIMENT
FOR FASTLANE FROM
CONSUMERS
BEST APPS
VIA FASTLANE

14. NOK IA XL

15. NOKIA X
€89
NOK IA X+
€99
NOK IA XL
€109

16. App Distribution, Monetization &
Promotion
Jure Sustersic

17. Nokia Store
Anativeexperienceoptimised to serve
data-challenged markets
17
FOR CONSUMERS:
Simplified discovery
experience.
Locally relevant and
curated content.
FOR DEVELOPERS:
Easy to setup, publish
and manage.
Fast content processing
and advanced transaction
analytics.

18. Free to download and play dominates
18
102B
app downloads
$26B
in app revenue
90%
of apps are free
Source: Gartner

19. The monetization challenge
19
3/5
OFTOPANDROIDDOWNLOAD*
COUNTRIESWEREGROWTHMARKETS
(INDIA,RUSSIA,BRAZIL).
0/10
OFTHEGROWTHMARKETSMADEIT
TOTHETOP10 REVENUE
COUNTRIES
Source:App Annie
* - download datafrom Google Play

20. The lack of credit cards excludes a huge
audience
20
US KOREA VIETNAM INDIA INDONESIA
POPULATION 317M 50M 89M 1200M 237M
CREDIT CARDS 686M 96M 2M 24M 10M

21. Nokia Store Operator billing
21
61
163
Boost your revenues
with one of the largest
operator billing
networks in the world.
10Xoperators
countries
increased
revenue
opportunity

22. Nokia In-App Payment
Maximiserevenueswithfreemium.
• Build long term revenue streams to your app with
upgrades,in-game currency and more.
• Easy,familiar and localized single-click payments
using operator billing
• See what works with advanced,fully integrated
transaction analytics
• True70/30 revenue share!
22

23. Nokia Try & Buy
Offeringappsonatry-before-you-buy basisleadsto
morerevenuethansimplepaiddownloads.
• Build on the NokiaIn-App Payment infrastructure and experience
• No need to changeyour code
• Currently running aspilot. Interested? Contact tnb@nokia.com with
your app detailsand reason!
23
COMINGSOON

24. 3rd party monetization tools
24

25. Have fun. Earn rewards. Build new ideas.

26. Participate and access promotional
campaigns.
DVLUPfor NokiaX
• Get exclusive accessto app
challenges,news, events, partner opportunities and
more
• Earn pointsand redeem rewards, including promotional
placementsin NokiaStore
26

27. Thank you
http://developer.nokia.com/nokia-x/opportunity
27