Nokia In-App Payment is designed from the ground up to encourage users to spend more on your digital goods, let you keep more of what your users spend, and reach the broadest possible market around the world. If you’re not yet using Nokia In-App Payment to generate revenue from your Nokia applications, you should be. Join this webinar to find out how to optimise Nokia In-App Payment UI flows before and after payments occur. You’ll learn about tips and tricks to increase conversion rates and to avoid pitfalls and deal-breakers.

1. In-app payment UX considerations
Webinar
Jan Krebber @krebbixux
Senior User Experience Consultant

2. Overview
2 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
• Fundamentals
• Flows
• UX offering
• Take home messages

3. Fundamentals

4. If the customer cannot find the product, the
customer cannot buy the product.
4 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
Jacob Nielsen

5. Content is king.
5 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux

6. Primary and only action is to purchase the
item.
6 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux

7. Make people feel good and confident while
buying.
7 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux

8. Support your paying customers.
8 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux

9. No registration.
9 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux

10. The purchased item is immediately and
always available.
10 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux

11. Purchased items must be restorable.
11 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux

12. Flows

13. Give before you take.
13 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux

14. Guide people after trial period has ended.
14 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux

15. If purchase results in a significant layout
change, no notification is required.
15 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux

16. If purchase results in minor layout changes,
a notification is recommended.
16 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux

17. Make purchase notification an integral part.
17 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux

18. Separate unsold and sold items.
18 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux

19. If there is no in-game store, let people
continue playing as soon as possible.
19 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux

20. If there is an in-game store, navigate to it
after each purchase.
20 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux

21. It is the author’s responsibility to restore
purchased content.
21 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux

22. UX offering

23. You find more UX tips from the UX library.
23 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux

24. 24 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux

25. Literature and links.
25 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
• Nokia X UX guidelines
http://developer.nokia.com/resources/library/nokia-x-
ui/index.html
• Nokia In-App-Payment API documentation
http://developer.nokia.com/resources/library/nokia-x/nokia-in-
app-payment/nokia-in-app-payment-porting-guide.html
• Android UI guidelines
https://developer.android.com/design/index.html
• Nielsen Norman Group, www.nngroup.com
• 4ourth mobile, www.4ourth.com

26. Take home messages

27. If the customer cannot find the product, the
customer cannot buy the product.
27 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux
Jacob Nielsen

28. Give before you take.
28 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux

29. Make purchase notification an integral part.
29 © Nokia 2014 In-app payment UX considerations.pptx 2013-02-04 Jan Krebber @krebbixux

30. Thanks to:
- Maaike Beenen,
- Sanna Hiukka,
- Petri Kiukkonen.

31. Thanks. 
Jan Krebber
ext-jan.krebber@nokia.com
@krebbixux