Using live chat support, you can provide on-the-spot assistance to clients at the critical moments like check out stage. Moreover, by conducting a seamless text-based conversation with your customers, you can resolve all their queries just in a single chat session. The complete, timely and useful assistance entices a potential client to successfully complete the online purchase process.

1. Ways Live Chat Software provides your Business a Competitive Edge
The ongoing technological developments and increased customers’ demands have driven a
tough competition in the online market. Although, entrepreneurs are always in a race to win
distinguishing position in the market but the competition gets tougher during the peak
shopping days like Christmas holidays. Therefore, to compete on such challenging occasions,
retailers need to come up with latest and advanced solutions like live chat software.
Undoubtedly, the web-based chat application has proved extremely helpful in providing a
competitive edge to retailers, especially in the critical times. Economical to purchase and easy
to install, live chat is a perfect online business tool that equips retailers with all the sales and
customer service strategies using which they can dominate the online market without putting
in extra efforts and budget.
Approach Your Customers in a Matter of Seconds
Running an online business, the primary thing you miss, is the lack of instant connection with
your customers. However, using live chat, your customer is just a click away. You can approach
him immediately right after he lands on your website. The proactive approach makes your
customer feel the presence of real support personal. The feel of a human touch helps engaging
a customer on your website.
Turn Potential Clients into Legitimate Buyers
Using live chat support, you can provide on-the-spot assistance to clients at the critical
moments like check out stage. Moreover, by conducting a seamless text-based conversation
with your customers, you can resolve all their queries just in a single chat session. The
complete, timely and useful assistance entices a potential client to successfully complete the
online purchase process.
Get Connected to Worldwide Customers
No matter, how far your customers are and what language do they speak, live chat lets you get
connected with them just in a matter of seconds. Live chat 24/7 availability feature helps you
remove time zone difference so that you could establish a contact with worldwide customers.
Moreover, using the language support feature of this chat application, you can assist customers
in the languagesthey can speak and understand.
Keep an Eye on Your Web-Traffic
It is important for a business to stay aware of its website traffic. By using live chat’s real time
monitoring feature, you can keep an eye on your website traffic. You can easily observe the

2. time they landed on your website. Additionally, you can also notice your visitor’s overall time
on your website and the time he spent on a specific page. This way, you can approach your
customers at the right time to prevent shopping cart abandonment.
This is how live chat software increases the overall efficiency of your business that gives you an
edge over your competitors.